Lapland
Accommodation and Travel Stats

December 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 139,000
73 %
icon: finland 129,000
26 %
icon: foreign 9,500
98 %
Visitors icon
Visitors
icon: star 40,500
78 %
icon: finland 38,100
11 %
icon: foreign 2,500
98 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.1 mill. €
79 %
Average prices:
Night
58.20 €
18.90 €
Room
135.90 €
55.50 €
RevPAR
32.50 €
95.60 €
Capacity icon
Capacity
icon: establishment 170
11 %
icon: room 8,600
11 %
icon: bed 25,700
10 %
utilization icon
Utilization
icon: room 0.24
64 %
icon: bed 0.17
70 %
Weather icon
Weather
icon: temperature -4.8 °C
0.1 °C
icon: rainfall 48 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

139,000 registered bed nights

In December 2020, 139,000 bed nights were recorded in Lapland (-72.8 %), of which 129,000 nights were spent by domestic visitors and 9,500 nights by foreigners. Domestic bed nights increased 26 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 73 percent from last year's December.

109,000 nights (-74.4 %) were spend by leisure visitors and 29,800 nights (-64.6 %) by business visitors.

Between January and December, 1.3 million bed nights (-14.7 %) were recorded for domestic visitors and 776,000 (-52.3 %) for foreigners in Lapland, in total 2.1 million (-34.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 18.2 percent

Total of 762,000 bed nights (-57.1 %) were recorded in the whole country, of which 697,000 nights (-29.4 %) were spent by domestic visitors and 64,500 nights (-91.8 %) by foreigners.

The market share of Lapland out of total bed nights was 18.2 % (-10.5 percentage points), out of domestic bed nights 18.5 % and foreign bed nights 14.7 %.

40,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 78 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Lapland on average 3.4 nights (+0.41) and foreigners 3.8 nights (+1.1).

2,800 air travelers (Ivalo)

The airport received a total of 2,800 passengers, which means air passenger arrivals decreased 92 percent.

Of local passengers, 0.7 % arrived from abroad, thus the share of domestic passengers was 99.3 %.

In addition, there were 2,200 passengers departing the airport (-92.7 %), therefore the total number of trips via the airport was 5,000 (-92.4 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

161 air travelers (Kemi)

The airport received a total of 161 passengers, which means air passenger arrivals decreased 95 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 112 passengers departing the airport (-96.0 %), therefore the total number of trips via the airport was 270 (-95.4 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

7,500 air travelers (Kittilä)

The airport received a total of 7,500 passengers, which means air passenger arrivals decreased 85 percent.

Of local passengers, 2.1 % arrived from abroad, thus the share of domestic passengers was 97.9 %.

In addition, there were 5,800 passengers departing the airport (-86.6 %), therefore the total number of trips via the airport was 13,300 (-85.9 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

4,900 air travelers (Rovaniemi)

The airport received a total of 4,900 passengers, which means air passenger arrivals decreased 93 percent.

Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.

In addition, there were 4,300 passengers departing the airport (-93.8 %), therefore the total number of trips via the airport was 9,100 (-93.5 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 8.1 million euro

Registered accommodation sales in December were 8.1 million euro (-31.2 million).

Registered January-December sales were 123.4 million euro and they decreased 64.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 136 € -29.0 % 130 € 1.4 %
Bed Night (Registered) 58 € -24.5 % 60 € -0.2 %
Revpar (Registered) 32 € -74.6 % 45 € -22.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

170 accommodation establishments (-21)
8,600 rooms (-1,100)
25,700 beds (-2,800)

Room utilization 23.9 % (-43)
Unsold rooms 6,600
Bed utilization 17.1 % (-41)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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