Lieksa
Accommodation and Travel Stats

April 2021

Lieksa: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 7,800
81 %
icon: finland 7,800
98 %
icon: foreign 4.0
99 %
Top 3:
Austria
4.0
20 %
Visitors icon
Visitors (March)
icon: star 3,200
68 %
icon: finland 3,200
83 %
icon: foreign 4.0
98 %
Top 3:
Austria
4.0
20 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 499,000 €
105 %
Average prices:
Night
64.00 €
7.50 €
Room
133.60 €
24.10 €
RevPAR
66.70 €
32.80 €
Capacity icon
Capacity (March)
icon: establishment 14
8 %
icon: room 240
5 %
icon: bed 690
10 %
utilization icon
Utilization (March)
icon: room 0.5
61 %
icon: bed 0.39
75 %
Weather icon
Weather
icon: temperature 2.2 °C
1.3 °C
icon: rainfall 31 mm
0 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 81 percent (March)

In March 2021, 7,800 bed nights were recorded in Lieksa (+80.6 %), of which 7,800 nights were spent by domestic visitors and 4.0 nights by foreigners. Domestic bed nights increased 98 percent and foreign bed nights decreased 99 percent. In total, bed nights increased 81 percent from last year's March.

Most foreign bed nights were recorded for travelers from Austria (4.0 nights).

7,400 nights (+104.8 %) were spend by leisure visitors and 400 nights (-42.7 %) by business visitors.

Between January and March, 19,600 bed nights (+41.4 %) were recorded for domestic visitors and 330 (-87.2 %) for foreigners in Lieksa, in total 20,000 (+21.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Lieksa out of total bed nights was 0.9 % (+0.5 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.0 %.

3,200 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased 68 percent compared to earlier year. Of all arrivals, 99.9 percent were domestic, and 0.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Lieksa on average 2.4 nights (+0.18) and foreigners 1.0 nights (-1.3).

Ferry arrivals from different harbors

Accommodation sales 828,000 euro (March)

Total accommodation sales in March were 828,000 euro (-27,400). The share of Airbnb and Vrbo was 39.8 percent. Therefore, registered accommodation sales were 499,000 euro (+255,000) and non-registered sales 329,000 euro (-282,000).

Total January-March sales were 2.2 million euro and they decreased 574,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 147 € -30.7 % 144 € -45.8 %
Adr (Registered) 134 € 22.0 % 134 € 14.2 %
Revpar (Non-Registered) 107 € -21.5 % 100 € -46.8 %
Revpar (Registered) 67 € 97.0 % 60 € 39.3 %
Bed Night (Registered) 64 € 13.3 % 63 € 13.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

14 accommodation establishments (+1)
240 rooms (+11)
690 beds (+63)

Room utilization 49.9 % (+19)
Unsold rooms 119
Bed utilization 39.2 % (+17)

Airbnb and Vrbo

144 accommodation establishments (-29)
120 apartments (-45)
290 rooms (-73)

Apartment utilization 73.0 % (+8.6)
Unsold apartments 32

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lieksa + keyword"

Google searches for "lieksa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

Lieksan Kehitys Oy
Kerantie 7, 81720 Lieksa
+358 40 480 4287 , info@lieksankehitys.fi , lieksankehitys.fi

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