Lieksa
Accommodation and Travel Stats

August 2021

Lieksa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,000
4 %
icon: finland 15,100
3 %
icon: foreign 840
25 %
Visitors icon
Visitors
icon: star 7,000
9 %
icon: finland 6,600
10 %
icon: foreign 340
40 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.0 mill. €
32 %
Average prices:
Night
64.00 €
13.50 €
Room
133.60 €
11.30 €
RevPAR
72.00 €
6.30 €
Capacity icon
Capacity
icon: establishment 19
12 %
icon: room 340
6 %
icon: bed 1,000
5 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: finland 9.4 mill. €
10 %
Weather icon
Weather
icon: temperature 13.9 °C
0.4 °C
icon: rainfall 98 mm
45 mm

Registered bed nights increased four percent

In August 2021, 16,000 registered bed nights were recorded in Lieksa (+3.9 %), of which 15,100 nights were spent by domestic visitors and 840 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased 25 percent. In total, registered bed nights increased four percent from last year's August.

14,500 nights (+0.2 %) were spend by leisure visitors and 1,500 nights (+61.0 %) by business visitors.

Between January and August, 91,100 registered bed nights (+34.0 %) were recorded for domestic visitors and 2,300 (-41.9 %) for foreigners in Lieksa, in total 93,400 (+29.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 2.1 million registered bed nights (+22.8 %) were recorded in the whole country, of which 1.8 million nights (+17.7 %) were spent by domestic visitors and 261,000 nights (+75.5 %) by foreigners.

The market share of Lieksa out of total registered bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

7,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Lieksa on average 2.3 nights (+0.29) and foreigners 2.5 nights (-0.28).

Ferry arrivals from different harbors

Accommodation sales 1.3 million euro

Total accommodation sales in August were 1.3 million euro (-61,400). The share of Airbnb and Vrbo was 20.9 percent. Therefore, registered accommodation sales were 1.0 million euro (+245,000) and non-registered sales 270,000 euro (-307,000).

Total January-August sales were 8.3 million euro and they increased 11,200 euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Non-Registered) 141 € -11.9 % 148 € -24.6 %
Adr (Registered) 134 € 9.3 % 131 € 6.8 %
Revpar (Non-Registered) 81 € -35.0 % 98 € -34.2 %
Revpar (Registered) 72 € 9.7 % 63 € 15.3 %
Bed Night (Registered) 64 € 26.6 % 61 € 23.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (+2)
340 rooms (+20)
1,000 beds (+49)

Room utilization 53.9 % (+0.2)
Unsold rooms 157
Bed utilization 39.0 % (-2.2)

Airbnb and Vrbo

137 accommodation establishments (-46)
122 apartments (-47)
290 rooms (-92)

Apartment utilization 57.8 % (-21)
Unsold apartments 52

Registered room utilization for establishments

Global Google searches for "lieksa + keyword"

Google searches for "lieksa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

Lieksan Kehitys Oy
Kerantie 7, 81720 Lieksa
+358 40 480 4287 , info@lieksankehitys.fi , lieksankehitys.fi

More information available at the dashboard

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