Loviisa Region
Accommodation and Travel Stats
January 2021
Lovisa Region: Tourism in a nutshell
1,500
1,400
25
400
390
8.0
83,600 €
7.0
460
860
4,300 €
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
1,500 registered bed nights
In January 2021, 1,500 bed nights were recorded in Lovisa Region (-17.7 %), of which 1,400 nights were spent by domestic visitors and 25 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 18 percent from last year's January.
620 nights (-13.5 %) were spend by leisure visitors and 830 nights (-20.7 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
400 tourists arrived to accommodation
Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.7 nights (-0.27) and foreigners 3.1 nights (+0.02).
Ferry arrivals from different harbors
International = International cruise ships
23,500 Russian travelers via eastern border
A total of 23,500 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 6,800 (-92.0 %)
- Nuijamaa: 6,100 (-94.3 %)
- Imatra: 3,300 (-94.1 %)
- Niirala: 4,700 (-81.6 %)
- Vartius: 1,600 (-82.4 %)
- Kuusamo: 88 (-87.7 %)
- Salla: 82 (-98.0 %)
- Raja-Jooseppi: 31 (-99.0 %)
Russian visa applications decreased 99 percent
There was a total of 420 visa applications to Finland made by the Russians. 51.9 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption
The number of foreign visitors in January was 19 (-93.1 %). Out of them 4.4 were on a daytrip and 14 stayed at least for one night.
Total consumption of these visitors in Lovisa Region in January was 4,300 euro (232 per visitor). Overnight visitors spent 4,100 euro and day visitors 280 euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 102,000 euro
Total accommodation sales in January were 102,000 euro (-25,700). The share of Airbnb and Vrbo was 17.7 percent. Therefore, registered accommodation sales were 83,600 euro (-17,200) and non-registered sales 18,000 euro (-8,500).
Average prices
|
January 2021
Amount |
Change | |
|---|---|---|
| Adr (Non-Registered) | 112 € | 1.5 % |
| Adr (Registered) | 88 € | 12.8 % |
| Bed Night (Registered) | 58 € | 0.8 % |
| Revpar (Non-Registered) | 31 € | -13.0 % |
| Revpar (Registered) | 6.5 € | -33.6 % |
Average prices (Loviisa)
|
January 2021
Amount |
Change | |
|---|---|---|
| Adr (Non-Registered) | 109 € | -2.4 % |
| Revpar (Non-Registered) | 35 € | -1.0 % |
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
7.0 accommodation establishments (+0)
460 rooms (+330)
860 beds (+350)
Room utilization 7.3 % (-5.1)
Unsold rooms 430
Airbnb and Vrbo
55 accommodation establishments (+3)
39 apartments (+0)
99 rooms (+4)
Apartment utilization 29.4 % (-2.8)
Unsold apartments 28
Capacity & Utilization (Loviisa)
Airbnb and Vrbo
47 accommodation establishments (-1)
32 apartments (-4)
82 rooms (-6)
Apartment utilization 32.1 % (+0.43)
Unsold apartments 22
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "lovisa region"
Global Google searches for "loviisa" (Loviisa)
Global Google searches for "lovisa region + keyword"
Google searches for "lovisa region" by search region
Global Google searches for "loviisa + keyword" (Loviisa)
Google searches for "loviisa" by search region (Loviisa)
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
The occurrence of hashtags on Instagram (Loviisa)
The number of likes for posts with hashtags on Instagram (Loviisa)
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in November was 8.29/10 (-0.05).
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.81/10 (+0.77).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Finnish Border Guard, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research
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