Loviisa Region
Accommodation and Travel Stats

May 2023

Lovisa Region: Tourism in a nutshell

icon: star 2,100
7 %
icon: finland 2,000
3 %
icon: foreign 140
115 %
icon: star 610
30 %
icon: finland 530
21 %
icon: foreign 72
200 %
Average prices:
Night
70.00 €
14.40 €
Room
111.00 €
22.20 €
RevPAR
16.20 €
1.00 €
icon: establishment 8.0
14 %
icon: room 173
17 %
icon: bed 380
7 %

Registered bed nights increased seven percent (April)

In April 2023, 2,100 registered bed nights were recorded in Lovisa Region (+7.1 %), of which 2,000 nights were spent by domestic visitors and 140 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased 115 percent. In total, registered bed nights increased seven percent from last year's April.

870 nights (-31.0 %) were spend by leisure visitors and 1,300 nights (+73.6 %) by business visitors.

Between January and April, 6,000 registered bed nights (-16.3 %) were recorded for domestic visitors and 1,300 (+818.6 %) for foreigners in Lovisa Region, in total 7,400 (+0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

610 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 88.1 percent were domestic, and 11.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.7 nights (-0.62) and foreigners 1.9 nights (-0.76).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 10 percent (April)

A total of 34,400 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 82.1 percent.

  • Vaalimaa: 18,900 (+34.5 %)
  • Nuijamaa: 6,900 (-21.8 %)
  • Imatra: 2,400 (+220.1 %)
  • Vainikkala (train): 2.0 (-50.0 %)
  • Niirala: 4,300 (-21.2 %)
  • Vartius: 1,600 (-14.4 %)
  • Kuusamo: 18 (-14.3 %)
  • Salla: 169 (-2.3 %)
  • Raja-Jooseppi: 69 (-16.9 %)

Accommodation sales 220,000 euro (April)

Total accommodation sales in April were 220,000 euro (+80,100). The share of Airbnb and Vrbo was 32.4 percent. Therefore, registered accommodation sales were 149,000 euro (+38,300) and non-registered sales 71,100 euro (+41,700).

Total January-April sales were 703,000 euro and they increased 182,000 euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 157 € 36.2 % 150 € 37.5 %
Adr (Registered) 111 € 25.0 % 102 € 16.9 %
Revpar (Non-Registered) 85 € 98.2 % 73 € 67.7 %
Bed Night (Registered) 70 € 25.8 % 68 € 18.8 %
Revpar (Registered) 16 € 6.8 % 25 € 67.3 %

Average prices (Loviisa)

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 142 € 21.4 % 137 € 25.4 %
Revpar (Non-Registered) 80 € 75.8 % 67 € 46.8 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

8.0 accommodation establishments (+1)
173 rooms (-36)
380 beds (-28)

Room utilization 14.6 % (-2.5)
Unsold rooms 148

Airbnb and Vrbo

66 accommodation establishments (+21)
49 apartments (+17)
124 rooms (+44)

Apartment utilization 54.5 % (+18)
Unsold apartments 22

Capacity & Utilization (April, Loviisa)

Airbnb and Vrbo

57 accommodation establishments (+19)
41 apartments (+15)
96 rooms (+32)

Apartment utilization 56.1 % (+17)
Unsold apartments 18

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finnish Border Guard, Statistics Finland, Tak Research

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