Loviisa Region
Accommodation and Travel Stats

September 2021

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 7,100
40 %
icon: finland 6,700
26 %
icon: foreign 450
85 %
Visitors icon
Visitors (August)
icon: star 2,100
80 %
icon: finland 2,000
84 %
icon: foreign 90
22 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 440,000 €
30 %
Average prices:
Night
61.60 €
9.10 €
Room
115.10 €
5.60 €
RevPAR
16.30 €
57.10 €
Capacity icon
Capacity (August)
icon: establishment 7.0
0 %
icon: room 460
0 %
icon: bed 850
1 %
Foreign Visitor Spending icon
Foreign Visitor Spending (August)
icon: foreign 136,000 €
25 %
Daily Visitors
-6,200 €
Overnight Visitors
142,000 €
Weather icon
Weather
icon: temperature 10.7 °C
2.9 °C
icon: rainfall 23 mm

7,100 registered bed nights (August)

In August 2021, 7,100 registered bed nights were recorded in Lovisa Region (-40.4 %), of which 6,700 nights were spent by domestic visitors and 450 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights decreased 85 percent. In total, registered bed nights decreased 40 percent from last year's August.

5,700 nights (+195.1 %) were spend by leisure visitors and 1,500 nights (-85.2 %) by business visitors.

Between January and August, 23,600 registered bed nights (+1.4 %) were recorded for domestic visitors and 4,800 (-5.3 %) for foreigners in Lovisa Region, in total 28,400 (+0.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.3 % (-0.4 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

Registered bed nights comparison between regions

2,100 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 80 percent compared to earlier year. Of all registered arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.3 nights (-4.9) and foreigners 5.0 nights (-35).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 40 percent

A total of 33,400 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 9,700 (+52.9 %)
  • Nuijamaa: 10,600 (+73.2 %)
  • Imatra: 2,900 (-11.9 %)
  • Niirala: 6,800 (+38.9 %)
  • Vartius: 2,200 (+14.8 %)
  • Kuusamo: 62 (+40.9 %)
  • Salla: 117 (+77.3 %)
  • Raja-Jooseppi: 73 (+114.7 %)

Russian visa applications increased 290 percent (August)

There was a total of 2,500 visa applications to Finland made by the Russians. 56.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (August)

The number of foreign visitors in August was -280 (-30.7 %). Out of them -350 were on a daytrip and 66 stayed at least for one night.

The cumulative number of foreign visitors between January and August was -2,300 (+78.1 %).

Total consumption of these visitors in Lovisa Region in August was 136,000 euro (-478 per visitor). Overnight visitors spent 142,000 euro and day visitors -6,200 euro. Between January and August the consumption was 328,000 euro.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 103 € -19.9 % 104 € -21.7 %
Revpar (Non-Registered) 42 € 26.4 % 44 € -11.7 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

56 accommodation establishments (+5)
42 apartments (+4)
85 rooms (-10)

Apartment utilization 41.5 % (+16)
Unsold apartments 25

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lovisa region + keyword"

Google searches for "lovisa region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.64/10 (-0.81).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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