Loviisa Region
Accommodation and Travel Stats

September 2022

Lovisa Region: Tourism in a nutshell

icon: star 6,000
20 %
icon: finland 4,900
29 %
icon: foreign 1,100
101 %
Top 3:
Poland
360
Estonia
340
38 %
Russia
139
6,850 %
icon: star 2,300
2 %
icon: finland 1,300
39 %
icon: foreign 1,000
666 %
Top 3:
Poland
360
Estonia
340
2,153 %
Russia
136
6,700 %
Average prices:
Night
63.30 €
0.10 €
Room
95.60 €
1.30 €
RevPAR
28.10 €
10.90 €
icon: establishment 8.0
0 %
icon: room 460
3 %
icon: bed 790
11 %
Daily Visitors
34,900 €
Overnight Visitors
623,000 €
icon: temperature 10.2 °C
0.5 °C
icon: rainfall 45 mm
23 mm

6,000 registered bed nights (August)

In August 2022, 6,000 registered bed nights were recorded in Lovisa Region (-20.0 %), of which 4,900 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights decreased 29 percent and registered foreign bed nights increased 101 percent. In total, registered bed nights decreased 20 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Poland (360 nights).

2,400 nights (-56.0 %) were spend by leisure visitors and 3,500 nights (+82.3 %) by business visitors.

Between January and August, 20,600 registered bed nights (-19.4 %) were recorded for domestic visitors and 1,900 (-60.6 %) for foreigners in Lovisa Region, in total 22,500 (-25.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

2,300 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 56.4 percent were domestic, and 43.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.7 nights (+0.51) and foreigners 1.1 nights (-3.0).

Domestic visitor days increased by 2 percent (August, Loviisa)

In August 2022, 170,000 domestic visitor days were recorded in Loviisa (+2.2 %).

Between January and August, 1.2 million domestic visitor days were recorded in Loviisa (+11.1 %).

Visitor days

Visitor days (Loviisa)

Visitor days by region

Visitor days by region (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 250 percent (August)

A total of 129,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 59,700 (+405.7 %)
  • Nuijamaa: 36,900 (+210.0 %)
  • Imatra: 18,400 (+518.8 %)
  • Niirala: 9,900 (+36.3 %)
  • Vartius: 3,100 (+47.2 %)
  • Kuusamo: 68 (+36.0 %)
  • Salla: 720 (+234.6 %)
  • Raja-Jooseppi: 740 (+1,054.7 %)

Russian visa applications increased 330 percent (June)

There was a total of 12,000 visa applications to Finland made by the Russians. 81.5 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 1,700 (+1,025.4 %). Out of them 147 were on a daytrip and 1,500 stayed at least for one night.

The cumulative number of foreign visitors between January and August was -4,900 (-99.9 %).

Total consumption of these visitors in Lovisa Region in August was 658,000 euro (394 per visitor). Overnight visitors spent 623,000 euro and day visitors 34,900 euro. Between January and August the consumption was 866,000 euro.

Accommodation sales 450,000 euro (August)

Total accommodation sales in August were 450,000 euro (-68,000). The share of Airbnb and Vrbo was 16.0 percent. Therefore, registered accommodation sales were 378,000 euro (-94,400) and non-registered sales 72,000 euro (+26,400).

Total January-August sales were 1.6 million euro and they decreased 513,000 euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 122 € 29.2 % 110 € 6.3 %
Adr (Registered) 96 € -1.4 % 100 € 5.9 %
Revpar (Non-Registered) 76 € 68.0 % 53 € 21.1 %
Bed Night (Registered) 63 € 0.1 % 59 € -5.6 %
Revpar (Registered) 28 € 63.9 % 23 € 95.4 %

Average prices (Loviisa)

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 122 € 27.0 % 109 € 5.4 %
Revpar (Non-Registered) 76 € 73.2 % 55 € 27.1 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

8.0 accommodation establishments (+0)
460 rooms (-13)
790 beds (-93)

Room utilization 29.4 % (+12)
Unsold rooms 330

Airbnb and Vrbo

60 accommodation establishments (-1)
42 apartments (-6)
97 rooms (+7)

Apartment utilization 62.6 % (+15)
Unsold apartments 16

Capacity & Utilization (August, Loviisa)

Airbnb and Vrbo

51 accommodation establishments (-2)
34 apartments (-7)
79 rooms (+6)

Apartment utilization 62.6 % (+17)
Unsold apartments 13

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.19/10 (+0.27).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Elisa, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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