Loviisa Region
Accommodation and Travel Stats

June 2021

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 4,800
278 %
icon: finland 2,200
84 %
icon: foreign 2,600
3,476 %
Top 3:
Poland
2,600
Estonia
14
56 %
United Kingdom
5.0
Visitors icon
Visitors (May)
icon: star 930
183 %
icon: finland 910
196 %
icon: foreign 19
10 %
Top 3:
Estonia
9.0
12 %
United Kingdom
4.0
Germany
3.0
Accommodation Sales icon
Accommodation Sales (May)
icon: star 315,000 €
284 %
Average prices:
Night
66.10 €
1.00 €
Room
66.10 €
7.90 €
RevPAR
6.60 €
2.40 €
Capacity icon
Capacity (May)
icon: establishment 7.0
17 %
icon: room 460
354 %
icon: bed 860
78 %
Foreign Visitor Spending icon
Foreign Visitor Spending (May)
icon: foreign 6,200 €
38 %
Daily Visitors
-19,800 €
Overnight Visitors
26,000 €
Weather icon
Weather
icon: temperature 18.5 °C
1.0 °C
icon: rainfall 24 mm

Registered bed nights increased 280 percent (May)

In May 2021, 4,800 registered bed nights were recorded in Lovisa Region (+278.4 %), of which 2,200 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights increased 84 percent and registered foreign bed nights increased 3,500 percent. In total, registered bed nights increased 280 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Poland (2,600 nights).

930 nights (+90.2 %) were spend by leisure visitors and 3,800 nights (+398.6 %) by business visitors.

Between January and May, 9,600 registered bed nights (+49.6 %) were recorded for domestic visitors and 4,000 (+330.2 %) for foreigners in Lovisa Region, in total 13,600 (+85.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 3.6 %.

Registered bed nights comparison between regions

930 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 183 percent compared to earlier year. Of all registered arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Lovisa Region on average 2.4 nights (-1.5) and foreigners 136 nights (+132).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 43 percent

A total of 29,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 69.4 percent.

  • Vaalimaa: 8,200 (+70.0 %)
  • Nuijamaa: 8,700 (+43.9 %)
  • Imatra: 3,200 (+40.6 %)
  • Vainikkala (train): 5.0
  • Niirala: 6,000 (+29.3 %)
  • Vartius: 1,800 (+18.3 %)
  • Kuusamo: 21 (-65.0 %)
  • Salla: 79 (+88.1 %)
  • Raja-Jooseppi: 52 (+85.7 %)

Russian visa applications increased 370 percent

There was a total of 2,800 visa applications to Finland made by the Russians. 55.1 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (May)

The number of foreign visitors in May was -550 (-702.1 %). Out of them -470 were on a daytrip and -78 stayed at least for one night.

The cumulative number of foreign visitors between January and May was -1,700 (+83.3 %).

Total consumption of these visitors in Lovisa Region in May was 6,200 euro (-11 per visitor). Overnight visitors spent 26,000 euro and day visitors -19,800 euro. Between January and May the consumption was 25,800 euro.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 106 € -31.4 % 107 € -19.4 %
Revpar (Non-Registered) 43 € -29.5 % 38 € -18.2 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

57 accommodation establishments (+6)
41 apartments (+2)
89 rooms (-12)

Apartment utilization 40.0 % (+1.1)
Unsold apartments 25

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lovisa region + keyword"

Google searches for "lovisa region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.92/10 (-0.38).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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