Loviisa Region
Accommodation and Travel Stats

January 2021

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
18 %
icon: finland 1,400
2 %
icon: foreign 25
93 %
Visitors icon
Visitors
icon: star 400
16 %
icon: finland 390
9 %
icon: foreign 8.0
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 83,600 €
17 %
Average prices:
Night
57.60 €
0.50 €
Room
87.90 €
10.00 €
RevPAR
6.50 €
3.30 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 460
259 %
icon: bed 860
68 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 4,300 €
93 %
Daily Visitors
280 €
Overnight Visitors
4,100 €

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,500 registered bed nights

In January 2021, 1,500 bed nights were recorded in Lovisa Region (-17.7 %), of which 1,400 nights were spent by domestic visitors and 25 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 18 percent from last year's January.

620 nights (-13.5 %) were spend by leisure visitors and 830 nights (-20.7 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Lovisa Region out of total bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

Bed nights comparison between regions

400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.7 nights (-0.27) and foreigners 3.1 nights (+0.02).

Ferry arrivals from different harbors

23,500 Russian travelers via eastern border

A total of 23,500 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,800 (-92.0 %)
  • Nuijamaa: 6,100 (-94.3 %)
  • Imatra: 3,300 (-94.1 %)
  • Niirala: 4,700 (-81.6 %)
  • Vartius: 1,600 (-82.4 %)
  • Kuusamo: 88 (-87.7 %)
  • Salla: 82 (-98.0 %)
  • Raja-Jooseppi: 31 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 420 visa applications to Finland made by the Russians. 51.9 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in January was 19 (-93.1 %). Out of them 4.4 were on a daytrip and 14 stayed at least for one night.

Total consumption of these visitors in Lovisa Region in January was 4,300 euro (232 per visitor). Overnight visitors spent 4,100 euro and day visitors 280 euro.

Accommodation sales 102,000 euro

Total accommodation sales in January were 102,000 euro (-25,700). The share of Airbnb and Vrbo was 17.7 percent. Therefore, registered accommodation sales were 83,600 euro (-17,200) and non-registered sales 18,000 euro (-8,500).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 112 € 1.5 %
Adr (Registered) 88 € 12.8 %
Bed Night (Registered) 58 € 0.8 %
Revpar (Non-Registered) 31 € -13.0 %
Revpar (Registered) 6.5 € -33.6 %

Average prices (Loviisa)

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 109 € -2.4 %
Revpar (Non-Registered) 35 € -1.0 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
460 rooms (+330)
860 beds (+350)

Room utilization 7.3 % (-5.1)
Unsold rooms 430

Airbnb and Vrbo

55 accommodation establishments (+3)
39 apartments (+0)
99 rooms (+4)

Apartment utilization 29.4 % (-2.8)
Unsold apartments 28

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

47 accommodation establishments (-1)
32 apartments (-4)
82 rooms (-6)

Apartment utilization 32.1 % (+0.43)
Unsold apartments 22

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lovisa region + keyword"

Google searches for "lovisa region" by search region

Global Google searches for "loviisa + keyword" (Loviisa)

Google searches for "loviisa" by search region (Loviisa)

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

The occurrence of hashtags on Instagram (Loviisa)

The number of likes for posts with hashtags on Instagram (Loviisa)

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.29/10 (-0.05).

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.81/10 (+0.77).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Finnish Border Guard, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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