Loviisa Region
Accommodation and Travel Stats

April 2022

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 2,500
37 %
icon: finland 2,100
22 %
icon: foreign 320
690 %
Top 3:
Estonia
310
Latvia
8.0
60 %
Visitors icon
Visitors (March)
icon: star 1,000
93 %
icon: finland 710
36 %
icon: foreign 320
3,060 %
Top 3:
Estonia
310
Latvia
8.0
60 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 148,000 €
36 %
Average prices:
Night
60.30 €
0.30 €
Room
90.70 €
3.70 €
RevPAR
24.50 €
17.60 €
Capacity icon
Capacity (March)
icon: establishment 7.0
0 %
icon: room 210
56 %
icon: bed 410
53 %
utilization icon
Utilization (March)
icon: room 27 %
240 %
Weather icon
Weather
icon: temperature 2.8 °C
1.1 °C
icon: rainfall 23 mm
6 mm

Registered bed nights increased 37 percent (March)

In March 2022, 2,500 registered bed nights were recorded in Lovisa Region (+36.7 %), of which 2,100 nights were spent by domestic visitors and 320 nights by foreigners. Registered domestic bed nights increased 22 percent and registered foreign bed nights increased 690 percent. In total, registered bed nights increased 37 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Estonia (310 nights).

790 nights (+3.1 %) were spend by leisure visitors and 1,700 nights (+61.7 %) by business visitors.

Between January and March, 5,700 registered bed nights (+13.5 %) were recorded for domestic visitors and 330 (+363.9 %) for foreigners in Lovisa Region, in total 6,000 (+18.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.1 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

1,000 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 93 percent compared to earlier year. Of all registered arrivals, 69.1 percent were domestic, and 30.9 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.0 nights (-0.35) and foreigners 1.0 nights (-3.0).

Domestic visitor days were 25,700 (March, Loviisa)

In March 2022, 25,700 domestic visitor days were recorded in Loviisa (-67.4 %).

Between January and March, 70,200 domestic visitor days were recorded in Loviisa (-68.9 %).

Visitor days

Visitor days (Loviisa)

Visitor days by region

Visitor days by region (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 19 percent

A total of 31,300 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 75.5 percent.

  • Vaalimaa: 14,100 (+105.0 %)
  • Nuijamaa: 8,800 (+18.0 %)
  • Imatra: 760 (-78.8 %)
  • Vainikkala (train): 4.0 (-33.3 %)
  • Niirala: 5,400 (+2.0 %)
  • Vartius: 1,900 (+8.2 %)
  • Kuusamo: 21 (-74.1 %)
  • Salla: 173 (+174.6 %)
  • Raja-Jooseppi: 83 (+144.1 %)

Russian visa applications increased 920 percent

There was a total of 11,200 visa applications to Finland made by the Russians. 84.0 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (March)

The number of foreign visitors in March was -890 (-359.3 %). Out of them -1,000 were on a daytrip and 118 stayed at least for one night.

The cumulative number of foreign visitors between January and March was -2,400 (-197.8 %).

Total consumption of these visitors in Lovisa Region in March was 89,300 euro (-100 per visitor). Overnight visitors spent 132,000 euro and day visitors -42,600 euro. Between January and March the consumption was 23,800 euro.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 111 € 2.4 % 106 € -1.4 %
Revpar (Non-Registered) 41 € 21.4 % 42 € 15.6 %

Average prices (Loviisa)

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 113 € 3.2 % 105 € -0.3 %
Revpar (Non-Registered) 44 € 32.0 % 44 € 20.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

45 accommodation establishments (-15)
32 apartments (-13)
78 rooms (-15)

Apartment utilization 36.5 % (+5.4)
Unsold apartments 20

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

38 accommodation establishments (-14)
26 apartments (-12)
63 rooms (-13)

Apartment utilization 38.8 % (+8.5)
Unsold apartments 16

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction (November 2021)

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.15/10 (-0.14).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Elisa, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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