Loviisa Region
Accommodation and Travel Stats

April 2021

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 1,800
51 %
icon: finland 1,700
63 %
icon: foreign 40
64 %
Top 3:
Germany
34
Latvia
5.0
France
1.0
Visitors icon
Visitors (March)
icon: star 510
38 %
icon: finland 500
54 %
icon: foreign 10
79 %
Top 3:
Latvia
5.0
Germany
4.0
France
1.0
Accommodation Sales icon
Accommodation Sales (March)
icon: star 93,800 €
118 %
Average prices:
Night
52.60 €
16.20 €
Room
69.00 €
5.70 €
RevPAR
5.60 €
2.60 €
Capacity icon
Capacity (March)
icon: establishment 6.0
14 %
icon: room 450
278 %
icon: bed 830
71 %
Foreign Visitor Spending icon
Foreign Visitor Spending (March)
icon: foreign 16,300 €
76 %
Daily Visitors
-6,700 €
Overnight Visitors
23,000 €
Weather icon
Weather
icon: temperature 3.9 °C
0.1 °C
icon: rainfall 18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 51 percent (March)

In March 2021, 1,800 bed nights were recorded in Lovisa Region (+51.0 %), of which 1,700 nights were spent by domestic visitors and 40 nights by foreigners. Domestic bed nights increased 63 percent and foreign bed nights decreased 64 percent. In total, bed nights increased 51 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (34 nights).

780 nights (+60.1 %) were spend by leisure visitors and 1,000 nights (+44.6 %) by business visitors.

Between January and March, 5,000 bed nights (+30.7 %) were recorded for domestic visitors and 74 (-91.1 %) for foreigners in Lovisa Region, in total 5,100 (+9.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Lovisa Region out of total bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Bed nights comparison between regions

510 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased 38 percent compared to earlier year. Of all arrivals, 98.1 percent were domestic, and 1.9 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.5 nights (+0.19) and foreigners 4.0 nights (+1.6).

Ferry arrivals from different harbors

26,800 Russian travelers via eastern border (March)

A total of 26,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,800 (-80.4 %)
  • Nuijamaa: 7,900 (-86.5 %)
  • Imatra: 3,600 (-87.1 %)
  • Niirala: 5,200 (-64.3 %)
  • Vartius: 1,800 (-64.3 %)
  • Kuusamo: 101 (-80.9 %)
  • Salla: 62 (-95.6 %)
  • Raja-Jooseppi: 28 (-97.4 %)

Russian visa applications decreased 88 percent

There was a total of 1,100 visa applications to Finland made by the Russians. 38.5 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (March)

The number of foreign visitors in March was -183 (+74.8 %). Out of them -150 were on a daytrip and -33 stayed at least for one night.

The cumulative number of foreign visitors between January and March was -790 (+91.9 %).

Total consumption of these visitors in Lovisa Region in March was 16,300 euro (-89 per visitor). Overnight visitors spent 23,000 euro and day visitors -6,700 euro. Between January and March the consumption was 44,800 euro.

Accommodation sales 119,000 euro (March)

Total accommodation sales in March were 119,000 euro (+60,600). The share of Airbnb and Vrbo was 20.9 percent. Therefore, registered accommodation sales were 93,800 euro (+50,800) and non-registered sales 24,800 euro (+9,800).

Total January-March sales were 432,000 euro and they increased 124,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 101 € -26.4 % 107 € -10.4 %
Adr (Registered) 69 € -7.6 % 100 € 34.2 %
Bed Night (Registered) 53 € 44.3 % 68 € 29.7 %
Revpar (Non-Registered) 40 € 7.6 % 38 € -3.1 %
Revpar (Registered) 5.6 € -31.8 % 9.1 € -9.0 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

6.0 accommodation establishments (-1)
450 rooms (+330)
830 beds (+350)

Room utilization 8.1 % (-2.9)
Unsold rooms 410

Airbnb and Vrbo

61 accommodation establishments (+10)
43 apartments (+5)
97 rooms (-3)

Apartment utilization 39.4 % (+10)
Unsold apartments 26

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lovisa region + keyword"

Google searches for "lovisa region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (November 2020)

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.29/10 (-0.05).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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