Loviisa Region
Accommodation and Travel Stats

January 2020

Lovisa Region: Tourism in a nutshell

Total
icon: new 2,700
8 %
Registered Accommodation
icon: star 1,800
9 %
icon: finland 1,400
1 %
icon: foreign 360
34 %
Non-registered Accommodation
icon: star 940
6 %
Total
icon: new 900
13 %
Registered Accommodation
icon: star 470
40 %
icon: finland 360
64 %
icon: foreign 116
4 %
Non-registered Accommodation
icon: star 430
6 %
Total
icon: new 128,000 €
14 %
Registered Accommodation
icon: star 101,000 €
14 %
Average prices:
Night
57.10 €
5.20 €
Room
77.90 €
6.60 €
RevPAR
9.70 €
0.30 €
Non-registered Accommodation
icon: star 26,900 €
14 %
Average prices:
Adr
111.60 €
1.00 €
RevPAR
36.20 €
8.90 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 128
35 %
icon: bed 510
11 %
Non-registered Accommodation
icon: establishment 52
8 %
icon: room 92
5 %
Registered Accommodation
icon: room 12 %
6 %
Non-registered Accommodation
icon: entire place 32 %
22 %
Registered Accommodation
icon: star 3.7
35 %
icon: finland 3.9
39 %
icon: foreign 3.1
31 %

The accommodation statistics for 2022 and 2023 are not comparable, because one accommodation unit was removed from the statistics in January 2023.

Paid bed nights

1,800 registered bed nights

In January 2020, 1,800 registered bed nights were recorded in Lovisa Region (-8.9 %), of which 1,400 nights were spent by domestic visitors and 360 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights decreased 34 percent. In total, registered bed nights decreased nine percent from last year's January.

720 nights (+34.1 %) were spend by leisure visitors and 1,000 nights (-25.5 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

Length of stay was 3.7 nights in registered accommodation

Length of stay in registered accommodation decreased 35 percent compared to earlier year. In Lovisa Region, length of stay in January was on average 3.7 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.9 nights and foreigners 3.1 nights .

470 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 40 percent compared to earlier year. Of all registered arrivals, 75.4 percent were domestic, and 24.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Lovisa Region on average 3.9 nights (-2.5) and foreigners 3.1 nights (-1.4).

Visitors

Visitors (Loviisa)

Visitors by city

Visitors by city (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 25 percent

A total of 291,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.8 percent.

  • Vaalimaa: 85,500 (+21.9 %)
  • Nuijamaa: 106,000 (+30.6 %)
  • Imatra: 55,800 (+29.3 %)
  • Vainikkala (train): 19,600 (+30.1 %)
  • Niirala: 25,700 (+20.4 %)
  • Vartius: 9,200 (+3.5 %)
  • Kuusamo: 720 (+11.7 %)
  • Salla: 4,000 (+14.9 %)
  • Raja-Jooseppi: 3,000 (+5.6 %)

Accommodation sales 128,000 euro

Total accommodation sales in January were 128,000 euro (-21,500). The share of Airbnb and Vrbo was 21.1 percent. Therefore, registered accommodation sales were 101,000 euro (-20,000) and non-registered sales 26,900 euro (-1,500).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Non-Registered) 112 € 0.9 %
Adr (Registered) 78 € -7.8 %
Bed Night (Registered) 57 € -8.4 %
Revpar (Non-Registered) 36 € -19.7 %
Revpar (Registered) 9.7 € -2.6 %

Average prices (Loviisa)

= change at least 10 %
January 2020
Amount
Change
Adr (Non-Registered) 113 € -0.0 %
Revpar (Non-Registered) 36 € -24.9 %

Total accommodation sales

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
128 rooms (-69)
510 beds (+50)

Room utilization 12.5 % (+0.67)
Unsold rooms 112

Airbnb and Vrbo

52 accommodation establishments (+4)
39 apartments (-2)
92 rooms (+5)

Apartment utilization 32.2 % (-8.9)
Unsold apartments 26

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

48 accommodation establishments (+3)
36 apartments (-2)
87 rooms (+2)

Apartment utilization 31.7 % (-10)
Unsold apartments 25

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finnish Border Guard, Statistics Finland, Visitory Research Team


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Kyminlinnantie 6, 48600 Kotka
040 190 2500 , info@cursor.fi , cursor.fi

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