Loviisa Region
Accommodation and Travel Stats

May 2021

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,900
292 %
icon: finland 2,400
99 %
icon: foreign 2,600
3,476 %
Visitors icon
Visitors
icon: star 1,100
237 %
icon: finland 1,100
254 %
icon: foreign 19
10 %
Accommodation Sales icon
Accommodation Sales
icon: star 345,000 €
321 %
Average prices:
Night
69.80 €
4.70 €
Room
85.00 €
10.90 €
RevPAR
8.80 €
0.20 €
Capacity icon
Capacity
icon: establishment 8.0
33 %
icon: room 480
370 %
icon: bed 890
85 %
Visitor Spending icon
Visitor Spending
icon: finland 849,000 €
icon: foreign 6,200 €
38 %
Daily Visitors
-19,800 €
Overnight Visitors
26,000 €
Weather icon
Weather
icon: temperature 8.7 °C
0.3 °C
icon: rainfall 85 mm

Registered bed nights increased 290 percent

In May 2021, 4,900 registered bed nights were recorded in Lovisa Region (+292.4 %), of which 2,400 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights increased 99 percent and registered foreign bed nights increased 3,500 percent. In total, registered bed nights increased 290 percent from last year's May.

1,100 nights (+129.1 %) were spend by leisure visitors and 3,800 nights (+396.8 %) by business visitors.

Between January and May, 9,900 registered bed nights (+54.5 %) were recorded for domestic visitors and 4,000 (+330.2 %) for foreigners in Lovisa Region, in total 13,900 (+89.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 849,000 registered bed nights (+183.3 %) were recorded in the whole country, of which 777,000 nights (+177.4 %) were spent by domestic visitors and 71,700 nights (+266.7 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 3.6 %.

Comparison of registered bed nights between regions

1,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 240 percent compared to earlier year. Of all registered arrivals, 98.3 percent were domestic, and 1.7 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Lovisa Region on average 2.2 nights (-1.7) and foreigners 136 nights (+132).

Domestic visitor days were 145,000 (Loviisa)

In May 2021, 145,000 domestic visitor days were recorded in Loviisa.

Between January and May, 491,000 domestic visitor days were recorded in Loviisa.

Visitor days

Visitor days (Loviisa)

Visitor days by region

Visitor days by region (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 24 percent

A total of 24,100 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 73.4 percent.

  • Vaalimaa: 7,100 (+52.1 %)
  • Nuijamaa: 7,300 (+21.3 %)
  • Imatra: 3,300 (+46.5 %)
  • Vainikkala (train): 20 (+900.0 %)
  • Niirala: 4,400 (-0.6 %)
  • Vartius: 1,200 (-13.2 %)
  • Kuusamo: 4.0
  • Salla: 51 (+168.4 %)
  • Raja-Jooseppi: 25 (+8.7 %)

Russian visa applications increased 114 percent

There was a total of 1,000 visa applications to Finland made by the Russians. 36.4 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in May was -550 (-702.1 %). Out of them -470 were on a daytrip and -78 stayed at least for one night.

The cumulative number of foreign visitors between January and May was -1,700 (+83.2 %).

Total consumption of these visitors in Lovisa Region in May was 6,200 euro (-11 per visitor). Overnight visitors spent 26,000 euro and day visitors -19,800 euro. Between January and May the consumption was 25,200 euro.

Accommodation sales 367,000 euro

Total accommodation sales in May were 367,000 euro (+262,000). The share of Airbnb and Vrbo was 6.1 percent. Therefore, registered accommodation sales were 345,000 euro (+263,000) and non-registered sales 22,400 euro (-800).

Total January-May sales were 1.0 million euro and they increased 524,000 euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Non-Registered) 106 € -14.0 % 107 € -11.5 %
Adr (Registered) 85 € 14.8 % 90 € 23.7 %
Bed Night (Registered) 70 € 7.3 % 66 € 22.5 %
Revpar (Non-Registered) 35 € -20.6 % 36 € -12.2 %
Revpar (Registered) 8.8 € -2.3 % 8.7 € -8.5 %

Average prices (Loviisa)

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Non-Registered) 110 € -12.6 % 106 € -14.3 %
Revpar (Non-Registered) 32 € -36.3 % 35 € -18.3 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+2)
480 rooms (+370)
890 beds (+410)

Room utilization 10.4 % (-1.8)
Unsold rooms 430

Airbnb and Vrbo

52 accommodation establishments (+3)
36 apartments (-3)
81 rooms (-9)

Apartment utilization 32.2 % (-4.7)
Unsold apartments 24

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

45 accommodation establishments (+2)
30 apartments (-4)
66 rooms (-16)

Apartment utilization 28.8 % (-11)
Unsold apartments 21

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in May was 8.51/10.

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Elisa, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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