Loviisa Region
Accommodation and Travel Stats

December 2021

Lovisa Region: Tourism in a nutshell

Total
icon: new 3,400
21 %
Registered Accommodation
icon: star 2,200
32 %
icon: finland 2,200
29 %
icon: foreign 70
775 %
Non-registered Accommodation
icon: star 1,100
3 %
Total
icon: new 1,300
22 %
Registered Accommodation
icon: star 820
38 %
icon: finland 780
32 %
icon: foreign 42
950 %
Non-registered Accommodation
icon: star 500
3 %
Total
icon: new 176,000 €
33 %
Registered Accommodation
icon: star 148,000 €
33 %
Average prices:
Night
65.80 €
5.30 €
Room
98.50 €
12.00 €
RevPAR
16.50 €
1.60 €
Non-registered Accommodation
icon: star 27,900 €
33 %
Average prices:
Adr
110.10 €
1.90 €
RevPAR
44.20 €
8.30 €
Registered Accommodation
icon: establishment 8.0
14 %
icon: room 230
6 %
icon: bed 520
5 %
Non-registered Accommodation
icon: establishment 44
28 %
icon: room 75
30 %
Registered Accommodation
icon: room 17 %
3 %
Non-registered Accommodation
icon: entire place 40 %
23 %
Registered Accommodation
icon: star 2.7
4 %
icon: finland 2.8
2 %
icon: foreign 1.7
17 %

The accommodation statistics for 2022 and 2023 are not comparable, because one accommodation unit was removed from the statistics in January 2023.

Paid bed nights

Registered bed nights increased 32 percent

In December 2021, 2,200 registered bed nights were recorded in Lovisa Region (+32.4 %), of which 2,200 nights were spent by domestic visitors and 70 nights by foreigners. Registered domestic bed nights increased 29 percent and registered foreign bed nights increased 780 percent. In total, registered bed nights increased 32 percent from last year's December.

1,200 nights (+105.8 %) were spend by leisure visitors and 990 nights (-8.6 %) by business visitors.

Between January and December, 40,100 registered bed nights (+3.0 %) were recorded for domestic visitors and 5,400 (-39.5 %) for foreigners in Lovisa Region, in total 45,500 (-4.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.1 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

Comparison of registered bed nights between regions

Length of stay was 2.7 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Lovisa Region, length of stay in December was on average 2.7 nights and in Finland 2.2 nights (-5.9 %).

During December, domestic visitors stayed in registered accommodation in Lovisa Region on average 2.8 nights (-41.7 %) and foreigners 1.7 nights (-48.9 %).

820 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 38 percent compared to earlier year. Of all registered arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Lovisa Region on average 2.8 nights (-0.07) and foreigners 1.7 nights (-0.33).

Visitors

Visitors (Loviisa)

Visitors by city

Visitors by city (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 52 percent

A total of 37,900 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 70.9 percent.

  • Vaalimaa: 10,300 (+61.0 %)
  • Nuijamaa: 12,800 (+86.2 %)
  • Imatra: 2,600 (-25.5 %)
  • Vainikkala (train): 1,200
  • Niirala: 8,800 (+66.1 %)
  • Vartius: 2,500 (+35.6 %)
  • Kuusamo: 89 (-19.8 %)
  • Salla: 197 (+264.8 %)
  • Raja-Jooseppi: 81 (+131.4 %)

Accommodation sales 176,000 euro

Total accommodation sales in December were 176,000 euro (+43,800). The share of Airbnb and Vrbo was 15.9 percent. Therefore, registered accommodation sales were 148,000 euro (+45,200) and non-registered sales 27,900 euro (-1,300).

Total January-December sales were 3.3 million euro and they increased 104,000 euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 110 € 1.8 % 103 € -19.1 %
Adr (Registered) 98 € 13.9 % 97 € -5.3 %
Bed Night (Registered) 66 € 8.8 % 65 € 9.5 %
Revpar (Non-Registered) 44 € 23.1 % 42 € -10.3 %
Revpar (Registered) 16 € 10.7 % 17 € -48.4 %

Average prices (Loviisa)

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 107 € -7.4 % 102 € -23.1 %
Revpar (Non-Registered) 45 € 22.5 % 42 € -15.9 %

Total accommodation sales

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
230 rooms (+14)
520 beds (+26)

Room utilization 16.7 % (-0.49)
Unsold rooms 194

Airbnb and Vrbo

44 accommodation establishments (-17)
32 apartments (-12)
75 rooms (-32)

Apartment utilization 40.4 % (+7.6)
Unsold apartments 19

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

38 accommodation establishments (-16)
27 apartments (-11)
63 rooms (-33)

Apartment utilization 42.4 % (+10)
Unsold apartments 16

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finnish Border Guard, Statistics Finland, Visitory Research Team


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