Loviisa Region
Accommodation and Travel Stats

April 2022

Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,000
49 %
icon: finland 1,900
24 %
icon: foreign 65
95 %
Visitors icon
Visitors
icon: star 470
52 %
icon: finland 440
49 %
icon: foreign 24
77 %
Accommodation Sales icon
Accommodation Sales
icon: star 109,000 €
56 %
Average prices:
Night
55.00 €
8.80 €
Room
88.00 €
16.00 €
RevPAR
15.00 €
6.60 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 210
55 %
icon: bed 410
53 %
utilization icon
Utilization
icon: room 17 %
46 %
Weather icon
Weather
icon: temperature 2.8 °C
1.1 °C
icon: rainfall 23 mm
6 mm

2,000 registered bed nights

In April 2022, 2,000 registered bed nights were recorded in Lovisa Region (-49.3 %), of which 1,900 nights were spent by domestic visitors and 65 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights decreased 95 percent. In total, registered bed nights decreased 49 percent from last year's April.

1,300 nights (+15.3 %) were spend by leisure visitors and 720 nights (-74.4 %) by business visitors.

Between January and April, 7,200 registered bed nights (-4.0 %) were recorded for domestic visitors and 145 (-90.0 %) for foreigners in Lovisa Region, in total 7,400 (-17.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 1.6 million registered bed nights (+104.9 %) were recorded in the whole country, of which 1.4 million nights (+89.6 %) were spent by domestic visitors and 220,000 nights (+313.9 %) by foreigners.

The market share of Lovisa Region out of total registered bed nights was 0.1 % (-0.4 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

Comparison of registered bed nights between regions

470 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all registered arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Lovisa Region on average 4.3 nights (+1.4) and foreigners 2.7 nights (-10).

Domestic visitor days were 116,000 (Loviisa)

In April 2022, 116,000 domestic visitor days were recorded in Loviisa (-2.4 %).

Between January and April, 380,000 domestic visitor days were recorded in Loviisa (+10.2 %).

Visitor days

Visitor days (Loviisa)

Visitor days by region

Visitor days by region (Loviisa)

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 19 percent

A total of 31,300 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 75.5 percent.

  • Vaalimaa: 14,100 (+105.0 %)
  • Nuijamaa: 8,800 (+18.0 %)
  • Imatra: 760 (-78.8 %)
  • Vainikkala (train): 4.0 (-33.3 %)
  • Niirala: 5,400 (+2.0 %)
  • Vartius: 1,900 (+8.2 %)
  • Kuusamo: 21 (-74.1 %)
  • Salla: 173 (+174.6 %)
  • Raja-Jooseppi: 83 (+144.1 %)

Russian visa applications increased 920 percent

There was a total of 11,200 visa applications to Finland made by the Russians. 84.0 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in April was -850 (-162.2 %). Out of them -660 were on a daytrip and -191 stayed at least for one night.

The cumulative number of foreign visitors between January and April was -3,800 (-243.3 %).

Total consumption of these visitors in Lovisa Region in April was 1,300 euro (-2 per visitor). Overnight visitors spent 29,600 euro and day visitors -28,300 euro. Between January and April the consumption was -118,000 euro.

Accommodation sales 137,000 euro

Total accommodation sales in April were 137,000 euro (-136,000). The share of Airbnb and Vrbo was 20.6 percent. Therefore, registered accommodation sales were 109,000 euro (-140,000) and non-registered sales 28,300 euro (+4,100).

Total January-April sales were 518,000 euro and they decreased 140,000 euro from the previous year.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 111 € 2.4 % 106 € -1.4 %
Adr (Registered) 88 € 22.2 % 87 € -4.4 %
Bed Night (Registered) 55 € -13.8 % 57 € -10.3 %
Revpar (Non-Registered) 41 € 21.4 % 42 € 15.6 %
Revpar (Registered) 15 € 78.5 % 15 € 70.2 %

Average prices (Loviisa)

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 113 € 3.2 % 105 € -0.3 %
Revpar (Non-Registered) 44 € 32.0 % 44 € 20.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
210 rooms (-260)
410 beds (-460)

Room utilization 17.1 % (+5.4)
Unsold rooms 173

Airbnb and Vrbo

45 accommodation establishments (-15)
32 apartments (-13)
79 rooms (-15)

Apartment utilization 36.5 % (+5.4)
Unsold apartments 20

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

38 accommodation establishments (-14)
26 apartments (-12)
64 rooms (-13)

Apartment utilization 38.8 % (+8.5)
Unsold apartments 16

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction (November 2021)

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.15/10 (-0.14).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Elisa, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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