Accommodation and Travel Stats
Luleå: Tourism in a nutshell
18,800 registered bed nights
In March 2020, 18,800 bed nights were recorded in Luleå (-47.8 %), of which 15,600 nights were spent by domestic visitors and 3,200 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 47 percent. In total, bed nights decreased 48 percent from last year's March.
3,400 rooms (-52.0 %) were booked by leisure visitors and 8,900 rooms (-48.7 %) by business visitors.
Between January and March, 68,500 bed nights (-15.9 %) were recorded for domestic visitors and 15,300 (-12.2 %) for foreigners in Luleå, in total 83,800 (-15.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
11,000 tourists arrived to accommodation
Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Luleå on average 1.6 nights (+0.03) and foreigners 2.1 nights (+0.33).
24,500 air travelers
The airport received a total of 24,500 passengers, which means air passenger arrivals decreased 54 percent.
Of local passengers, 4.6 % arrived from abroad, thus the share of domestic passengers was 95.4 %.
In addition, there were 22,000 passengers departing the airport (-58.7 %), therefore the total number of trips via the airport was 46,500 (-56.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 12.7 million SEK
Registered accommodation sales in March were 12.7 million SEK (-12.0 million).
Registered January-March sales were 58.5 million SEK and they decreased 11.4 million euro from the previous year.
|Adr (Registered)||1,000 SEK||2.5 %||1,000 SEK||1.9 %|
|Bed Night (Registered)||680 SEK||-1.2 %||700 SEK||-1.3 %|
|Revpar (Registered)||350 SEK||-48.9 %||550 SEK||-17.1 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
21 accommodation establishments (+0)
1,200 rooms (+0)
2,500 beds (+1)
Room utilization 33.7 % (-34)
Unsold rooms 800
Bed utilization 24.9 % (-23)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "luleå"
Global Google searches for "luleå + keyword"
Google searches for "luleå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 7.8/10 (-0.8).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute