Luleå
Accommodation and Travel Stats

December 2019

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Luleå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,600
2 %
icon: sweden 21,400
7 %
icon: foreign 6,200
21 %
Visitors icon
Visitors
icon: star 18,500
4 %
icon: sweden 14,700
8 %
icon: foreign 3,800
14 %
Accommodation Sales icon
Accommodation Sales
icon: star 17.4 mill. SEK
9 %
Average prices:
Night
630.10 SEK
64.50 SEK
Room
994.80 SEK
102.30 SEK
RevPAR
487.10 SEK
9.50 SEK
Capacity icon
Capacity
icon: establishment 21
5 %
icon: room 1,200
7 %
icon: bed 2,500
1 %
Weather icon
Weather
icon: temperature -3.3 °C
4.0 °C
icon: rainfall 43 mm
18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

27,600 registered bed nights

In December 2019, 27,600 bed nights were recorded in Luleå (-2.1 %), of which 21,400 nights were spent by domestic visitors and 6,200 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 21 percent. In total, bed nights decreased two percent from last year's December.

6,900 rooms (+4.7 %) were booked by leisure visitors and 10,500 rooms (-6.3 %) by business visitors.

Between January and December, 365,000 bed nights (+5.9 %) were recorded for domestic visitors and 149,000 (-1.2 %) for foreigners in Luleå, in total 513,000 (+3.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Luleå out of total bed nights was 0.8 % (-0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.8 %.

18,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 79.6 percent were domestic, and 20.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Luleå on average 1.4 nights (+0.01) and foreigners 1.6 nights (+0.1).

86,800 air travelers

The airport received a total of 86,800 passengers, which means air passenger arrivals decreased three percent.

Of local passengers, 4.3 % arrived from abroad, thus the share of domestic passengers was 95.7 %.

In addition, there were 86,500 passengers departing the airport (-3.3 %), therefore the total number of trips via the airport was 83,400 (-3.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 17.4 million SEK

Registered accommodation sales in December were 17.4 million SEK (+1.4 million).

Registered January-December sales were 285.5 million SEK and they increased 38.5 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 990 SEK 11.5 % 1,100 SEK 10.3 %
Bed Night (Registered) 630 SEK 11.4 % 560 SEK 11.4 %
Revpar (Registered) 490 SEK 2.0 % 660 SEK 8.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+1)
1,200 rooms (+82)
2,500 beds (+27)

Room utilization 49.0 % (-4.5)
Unsold rooms 610
Bed utilization 37.8 % (-2.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "luleå + keyword"

Google searches for "luleå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.55/10.

Hotel customer satisfaction by nationalities

Share this report

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

Navigate

previous
next