Luleå
Accommodation and Travel Stats

September 2019

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Luleå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 32,000
10 %
icon: sweden 27,400
11 %
icon: foreign 4,700
3 %
Top 3:
United States
830
23 %
Finland
640
5 %
Norway
610
13 %
Visitors icon
Visitors
icon: star 19,700
1 %
icon: sweden 17,000
3 %
icon: foreign 2,800
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 23.0 mill. SEK
2 %
Average prices:
Night
717.20 SEK
81.00 SEK
Room
1,012.60 SEK
16.80 SEK
RevPAR
639.20 SEK
54.30 SEK
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 1,200
7 %
icon: bed 2,600
0 %
Weather icon
Weather
icon: temperature 8.7 °C
1.4 °C
icon: rainfall 98 mm
50 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

32,000 registered bed nights

In September 2019, 32,000 bed nights were recorded in Luleå (-9.6 %), of which 27,400 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights decreased 11 percent and foreign bed nights increased three percent. In total, bed nights decreased 10 percent from last year's September.

Most foreign bed nights were recorded for travelers from United States (830 nights).

6,600 rooms (+5.0 %) were booked by leisure visitors and 16,000 rooms (-1.7 %) by business visitors.

Between January and September, 284,000 bed nights (+8.4 %) were recorded for domestic visitors and 134,000 (+2.4 %) for foreigners in Luleå, in total 419,000 (+6.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Luleå out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.4 %.

19,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 86.0 percent were domestic, and 14.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Luleå on average 1.6 nights (-0.16) and foreigners 1.7 nights (-0.14).

53,100 air travelers

The airport received a total of 53,100 passengers, which means air passenger arrivals decreased five percent.

Of local passengers, 11.7 % arrived from abroad, thus the share of domestic passengers was 88.3 %.

In addition, there were 52,600 passengers departing the airport (-5.8 %), therefore the total number of trips via the airport was 106,000 (-5.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 23.0 million SEK

Registered accommodation sales in September were 23.0 million SEK (+426,000).

Registered January-September sales were 220.3 million SEK and they increased 39.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,000 SEK 1.7 % 1,100 SEK 12.3 % 
Bed Night (Registered) 720 SEK 12.7 %  530 SEK 14.7 % 
Revpar (Registered) 640 SEK -7.8 % 680 SEK 13.9 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
1,200 rooms (+84)
2,600 beds (+4)

Room utilization 63.1 % (-6.5)
Unsold rooms 450
Bed utilization 42.8 % (-8.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "luleå + keyword"

Google searches for "luleå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.46/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

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