Luleå
Accommodation and Travel Stats

July 2020

Luleå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 47,100
60 %
icon: sweden 43,200
17 %
icon: foreign 3,900
94 %
Top 3:
United States
1,600
60 %
Poland
850
417 %
Norway
390
99 %
Visitors icon
Visitors
icon: star 24,700
47 %
icon: sweden 22,900
11 %
icon: foreign 1,800
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 15.1 mill. SEK
55 %
Average prices:
Night
321.30 SEK
36.50 SEK
Room
918.50 SEK
348.60 SEK
RevPAR
415.90 SEK
487.90 SEK
Capacity icon
Capacity
icon: establishment 22
4 %
icon: room 1,200
0 %
icon: bed 2,500
0 %
utilization icon
Utilization
icon: room 45 %
37 %
icon: bed 62 %
60 %
Weather icon
Weather
icon: temperature 14.6 °C
1.0 °C
icon: rainfall 197 mm
175 mm

47,100 registered bed nights

In July 2020, 47,100 registered bed nights were recorded in Luleå (-59.8 %), of which 43,200 nights were spent by domestic visitors and 3,900 nights by foreigners. Registered domestic bed nights decreased 17 percent and registered foreign bed nights decreased 94 percent. In total, registered bed nights decreased 60 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from United States (1,600 nights).

9,600 rooms (-35.6 %) were booked by leisure visitors and 6,900 rooms (-39.9 %) by business visitors.

Between January and July, 154,000 registered bed nights (-30.8 %) were recorded for domestic visitors and 22,800 (-79.9 %) for foreigners in Luleå, in total 176,000 (-47.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 9.3 million registered bed nights (-31.2 %) were recorded in the whole country, of which 8.8 million nights (-6.0 %) were spent by domestic visitors and 557,000 nights (-86.8 %) by foreigners.

The market share of Luleå out of total registered bed nights was 0.5 % (-0.4 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.7 %.

24,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 47 percent compared to earlier year. Of all registered arrivals, 92.6 percent were domestic, and 7.4 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Luleå on average 1.9 nights (-0.15) and foreigners 2.1 nights (-0.94).

13,600 air travelers

The airport received a total of 13,600 passengers, which means air passenger arrivals decreased 70 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 13,100 passengers departing the airport (-70.0 %), therefore the total number of trips via the airport was 26,700 (-70.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 15.1 million SEK

Registered accommodation sales in July were 15.1 million SEK (-18.3 million).

Registered January-July sales were 93.7 million SEK and they decreased 82.4 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 920 SEK -27.5 % 1,000 SEK -8.6 %
Revpar (Registered) 420 SEK -54.0 % 380 SEK -46.7 %
Bed Night (Registered) 320 SEK 12.8 % 530 SEK 1.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (-1)
1,200 rooms (+0)
2,500 beds (+1)

Room utilization 45.3 % (-26)
Unsold rooms 660
Bed utilization 61.6 % (-91)

Registered room utilization for establishments

Global Google searches for "luleå + keyword"

Google searches for "luleå" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.58/10 (-1.0).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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