Maarianhamina
Accommodation and Travel Stats

April 2020

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Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 640
94 %
icon: finland 350
94 %
icon: foreign 290
94 %
Visitors icon
Visitors
icon: star 155
97 %
icon: finland 142
96 %
icon: foreign 13
100 %
Capacity icon
Capacity
icon: establishment 14
27 %
icon: room 640
8 %
icon: bed 1,400
35 %
utilization icon
Utilization
icon: room 0.06
82 %
icon: bed 0.03
90 %
Weather icon
Weather
icon: temperature 5.1 °C
0.6 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

640 registered bed nights

In April 2020, 640 bed nights were recorded in Maarianhamina (-93.5 %), of which 350 nights were spent by domestic visitors and 290 nights by foreigners. Domestic bed nights decreased 94 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 94 percent from last year's April.

149 nights (-98.2 %) were spend by leisure visitors and 500 nights (-73.4 %) by business visitors.

Between January and April, 7,600 bed nights (-52.0 %) were recorded for domestic visitors and 6,900 (-41.7 %) for foreigners in Maarianhamina, in total 14,500 (-47.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Maarianhamina out of total bed nights was 0.3 % (-0.3 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 1.7 %.

155 tourists arrived to accommodation

Arrivals to registered accommodation decreased 97 percent compared to earlier year. Of all arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Maarianhamina on average 2.5 nights (+0.85) and foreigners 23 nights (+21).

2,100 international congress guests in 2019

The number of international congress quests decreased 13 percent from the previous year.

There was a total of 11 congresses organized (-9.0) in 2019.

420 air travelers

The airport received a total of 420 passengers, which means air passenger arrivals decreased 81 percent.

Of local passengers, 46.8 % arrived from abroad, thus the share of domestic passengers was 53.2 %.

In addition, there were 400 passengers departing the airport (-80.4 %), therefore the total number of trips via the airport was 820 (-80.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

250 passengers by ferries

There were 250 arriving passengers by ferries. In total, the arrivals to port decreased 100 percent. The number of departing passengers was 141 (-99.8 %).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+3)
640 rooms (+48)
1,400 beds (+360)

Room utilization 5.7 % (-27)
Unsold rooms 600
Bed utilization 3.2 % (-29)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "maarianhamina + keyword"

Google searches for "maarianhamina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard

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