Maarianhamina
Accommodation and Travel Stats

September 2020

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Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,300
61 %
icon: finland 5,000
41 %
icon: foreign 1,300
83 %
Visitors icon
Visitors
icon: star 3,600
63 %
icon: finland 2,900
43 %
icon: foreign 720
84 %
Capacity icon
Capacity
icon: establishment 12
20 %
icon: room 610
16 %
icon: bed 1,500
9 %
utilization icon
Utilization
icon: room 26 %
46 %
icon: bed 16 %
63 %
Weather icon
Weather
icon: temperature 13.5 °C
0.7 °C

6,300 registered bed nights

In September 2020, 6,300 registered bed nights were recorded in Maarianhamina (-61.0 %), of which 5,000 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased 41 percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 61 percent from last year's September.

4,600 nights (-64.1 %) were spend by leisure visitors and 1,700 nights (-49.2 %) by business visitors.

Between January and September, 61,600 registered bed nights (-35.4 %) were recorded for domestic visitors and 11,200 (-86.8 %) for foreigners in Maarianhamina, in total 72,800 (-59.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Maarianhamina out of total registered bed nights was 0.5 % (-0.4 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.5 %.

3,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 63 percent compared to earlier year. Of all registered arrivals, 80.0 percent were domestic, and 20.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.7 nights (+0.07) and foreigners 1.9 nights (+0.18).

980 air travelers

The airport received a total of 980 passengers, which means air passenger arrivals decreased 66 percent.

Of local passengers, 13.5 % arrived from abroad, thus the share of domestic passengers was 86.5 %.

In addition, there were 960 passengers departing the airport (-65.5 %), therefore the total number of trips via the airport was 1,900 (-65.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

19,700 passengers by ferries

There were 19,700 arriving passengers by ferries. In total, the arrivals to port decreased 79 percent. The number of departing passengers was 20,100 (-79.3 %).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (-3)
610 rooms (-117)
1,500 beds (+115)

Room utilization 26.0 % (-22)
Unsold rooms 450
Bed utilization 15.6 % (-27)

Registered room utilization for establishments

Global Google searches for "maarianhamina + keyword"

Google searches for "maarianhamina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard

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