Maarianhamina
Accommodation and Travel Stats
June 2020
Notice
This is a non-premium report and don’t show the last 12 months data.
For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >
Maarianhamina: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
8,700
8,400
310
4,800
4,600
194
15
730
1,800
26 %
20 %
16.6 °C
8,700 registered bed nights
In June 2020, 8,700 registered bed nights were recorded in Maarianhamina (-71.9 %), of which 8,400 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights decreased 56 percent and registered foreign bed nights decreased 97 percent. In total, registered bed nights decreased 72 percent from last year's June.
6,200 nights (-78.2 %) were spend by leisure visitors and 2,500 nights (-2.5 %) by business visitors.
Between January and June, 16,700 registered bed nights (-63.4 %) were recorded for domestic visitors and 7,300 (-77.9 %) for foreigners in Maarianhamina, in total 24,000 (-69.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
4,800 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 71 percent compared to earlier year. Of all registered arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.8 nights (-0.15) and foreigners 1.6 nights (-0.13).
2,100 international congress guests in 2019
The number of international congress quests decreased 13 percent from the previous year.
There was a total of 11 congresses organized (-9.0) in 2019.
780 air travelers
The airport received a total of 780 passengers, which means air passenger arrivals decreased 69 percent.
Of local passengers, 13.5 % arrived from abroad, thus the share of domestic passengers was 86.5 %.
In addition, there were 720 passengers departing the airport (-69.9 %), therefore the total number of trips via the airport was 1,500 (-69.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
8,400 passengers by ferries
There were 8,400 arriving passengers by ferries. In total, the arrivals to port decreased 93 percent. The number of departing passengers was 8,300 (-92.7 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
15 accommodation establishments (+0)
730 rooms (+6)
1,800 beds (+440)
Room utilization 26.5 % (-40)
Unsold rooms 540
Bed utilization 20.0 % (-51)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland
More information available at the dashboard