Accommodation and Travel Stats
Maarianhamina: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
6,300 registered bed nights
In September 2020, 6,300 registered bed nights were recorded in Maarianhamina (-61.0 %), of which 5,000 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased 41 percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 61 percent from last year's September.
4,600 nights (-64.1 %) were spend by leisure visitors and 1,700 nights (-49.2 %) by business visitors.
Between January and September, 61,600 registered bed nights (-35.4 %) were recorded for domestic visitors and 11,200 (-86.8 %) for foreigners in Maarianhamina, in total 72,800 (-59.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
3,600 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 63 percent compared to earlier year. Of all registered arrivals, 80.0 percent were domestic, and 20.0 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.7 nights (+0.07) and foreigners 1.9 nights (+0.18).
980 air travelers
The airport received a total of 980 passengers, which means air passenger arrivals decreased 66 percent.
Of local passengers, 13.5 % arrived from abroad, thus the share of domestic passengers was 86.5 %.
In addition, there were 960 passengers departing the airport (-65.5 %), therefore the total number of trips via the airport was 1,900 (-65.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
19,700 passengers by ferries
There were 19,700 arriving passengers by ferries. In total, the arrivals to port decreased 79 percent. The number of departing passengers was 20,100 (-79.3 %).
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
12 accommodation establishments (-3)
610 rooms (-117)
1,500 beds (+115)
Room utilization 26.0 % (-22)
Unsold rooms 450
Bed utilization 15.6 % (-27)
Registered room utilization for establishments
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland