Maarianhamina
Accommodation and Travel Stats

February 2020

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Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,500
8 %
icon: finland 2,900
0 %
icon: foreign 2,600
17 %
Top 3:
Sweden
2,300
16 %
Denmark
47
194 %
Belarus
44
Visitors icon
Visitors
icon: star 3,400
9 %
icon: finland 1,800
3 %
icon: foreign 1,600
17 %
Top 3:
Sweden
1,500
15 %
Denmark
23
188 %
Germany
21
0 %
Capacity icon
Capacity
icon: establishment 12
9 %
icon: room 600
7 %
icon: bed 1,100
14 %
utilization icon
Utilization
icon: room 0.26
21 %
icon: bed 0.24
24 %
Weather icon
Weather
icon: temperature 2.2 °C
1.0 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In February 2020, 5,500 bed nights were recorded in Maarianhamina (+7.8 %), of which 2,900 nights were spent by domestic visitors and 2,600 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 17 percent. In total, bed nights increased eight percent from last year's February.

Most foreign bed nights were recorded for travelers from Sweden (2,300 nights).

4,200 nights (+21.3 %) were spend by leisure visitors and 1,300 nights (-20.7 %) by business visitors.

Between January and February, 6,000 bed nights (-14.4 %) were recorded for domestic visitors and 5,400 (+29.6 %) for foreigners in Maarianhamina, in total 11,400 (+2.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Maarianhamina out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.4 %.

3,400 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 52.4 percent were domestic, and 47.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.6 nights (-0.04) and foreigners 1.6 nights (+0.01).

2,100 international congress guests in 2019

The number of international congress quests decreased 13 percent from the previous year.

There was a total of 11 congresses organized (-9.0) in 2019.

1,800 air travelers

The airport received a total of 1,800 passengers, which means air passenger arrivals increased eight percent.

Of local passengers, 33.4 % arrived from abroad, thus the share of domestic passengers was 66.6 %.

In addition, there were 1,700 passengers departing the airport (-8.7 %), therefore the total number of trips via the airport was 3,500 (-0.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

71,400 passengers by ferries

There were 71,400 arriving passengers by ferries. In total, the arrivals to port increased less than one percent. The number of departing passengers was 70,200 (-1.7 %). Most arrivals were from Sweden (70,900 arrivals).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
600 rooms (+39)
1,100 beds (+136)

Room utilization 25.5 % (+4.4)
Unsold rooms 440
Bed utilization 23.6 % (+4.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "maarianhamina + keyword"

Google searches for "maarianhamina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard

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