Maarianhamina
Accommodation and Travel Stats

January 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,100
39 %
icon: finland 4,100
79 %
icon: foreign 2,000
6 %
Top 3:
Sweden
1,800
0 %
Norway
28
20 %
Netherlands
27
575 %
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 560
9 %
icon: bed 1,200
35 %
Weather icon
Weather
icon: temperature -0.9 °C

Temperature

Rainfall

Registered bed nights increased 39 percent

In January 2019, 6,100 bed nights were recorded in Maarianhamina (+38.5 %), of which 4,100 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights increased 79 percent and foreign bed nights decreased six percent. In total, bed nights increased 39 percent from last year's January.

Most foreign bed nights were recorded for travelers from Sweden (1,800 nights).

4,200 nights (+58.6 %) were spend by leisure visitors and 1,900 nights (+8.4 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.5 million bed nights (+1.1 %) were recorded in the whole country, of which 869,000 nights (+1.5 %) were spent by domestic visitors and 675,000 nights (+0.6 %) by foreigners.

The market share of Maarianhamina out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.3 %.

3,400 tourists arrived to accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all arrivals, 68.5 percent were domestic, and 31.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.8 nights (+0.23) and foreigners 1.9 nights (+0.25).

2,400 international congress guests in 2018

The number of international congress quests increased 156 percent from the previous year.

There was a total of 20 congresses organized (+1.0) in 2018.

2,000 air travelers

The airport received a total of 2,000 passengers, which means air passenger arrivals decreased 16 percent.

Of local passengers, 33.1 % arrived from abroad, thus the share of domestic passengers was 66.9 %.

In addition, there were 2,200 passengers departing the airport (-7.5 %), therefore the total number of trips via the airport was 4,200.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

43,200 passengers by ferries

There were 43,200 arriving passengers by ferries. In total, the arrivals to port decreased 32 percent. The number of departing passengers was 43,700 (-32.3 %). Most arrivals were from Sweden (42,700 arrivals).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

11 accommodation establishments (+0)
560 rooms (+48)
1,200 beds (+300)

Room utilization 24.7 % (+5.5)
Unsold rooms 420

Registered room utilization

Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

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