Maarianhamina
Accommodation and Travel Stats
April 2020
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Maarianhamina: Tourism in a nutshell
640
350
290
155
142
13
14
640
1,400
0.06
0.03
5.1 °C
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
640 registered bed nights
In April 2020, 640 bed nights were recorded in Maarianhamina (-93.5 %), of which 350 nights were spent by domestic visitors and 290 nights by foreigners. Domestic bed nights decreased 94 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 94 percent from last year's April.
149 nights (-98.2 %) were spend by leisure visitors and 500 nights (-73.4 %) by business visitors.
Between January and April, 7,600 bed nights (-52.0 %) were recorded for domestic visitors and 6,900 (-41.7 %) for foreigners in Maarianhamina, in total 14,500 (-47.6 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
155 tourists arrived to accommodation
Arrivals to registered accommodation decreased 97 percent compared to earlier year. Of all arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Maarianhamina on average 2.5 nights (+0.85) and foreigners 23 nights (+21).
2,100 international congress guests in 2019
The number of international congress quests decreased 13 percent from the previous year.
There was a total of 11 congresses organized (-9.0) in 2019.
420 air travelers
The airport received a total of 420 passengers, which means air passenger arrivals decreased 81 percent.
Of local passengers, 46.8 % arrived from abroad, thus the share of domestic passengers was 53.2 %.
In addition, there were 400 passengers departing the airport (-80.4 %), therefore the total number of trips via the airport was 820 (-80.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
250 passengers by ferries
There were 250 arriving passengers by ferries. In total, the arrivals to port decreased 100 percent. The number of departing passengers was 141 (-99.8 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
14 accommodation establishments (+3)
640 rooms (+48)
1,400 beds (+360)
Room utilization 5.7 % (-27)
Unsold rooms 600
Bed utilization 3.2 % (-29)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland
More information available at the dashboard