Maarianhamina
Accommodation and Travel Stats
October 2019
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Maarianhamina: Tourism in a nutshell
8,400
4,600
3,800
5,200
2,800
2,500
12
640
1,100
6.9 °C
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
8,400 registered bed nights
In October 2019, 8,400 bed nights were recorded in Maarianhamina (-14.2 %), of which 4,600 nights were spent by domestic visitors and 3,800 nights by foreigners. Domestic bed nights decreased four percent and foreign bed nights decreased 24 percent. In total, bed nights decreased 14 percent from last year's October.
6,800 nights (-9.0 %) were spend by leisure visitors and 1,600 nights (-30.5 %) by business visitors.
Between January and October, 99,800 bed nights (+1.4 %) were recorded for domestic visitors and 88,800 (+0.3 %) for foreigners in Maarianhamina, in total 189,000 (+0.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
5,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased 15 percent compared to earlier year. Of all arrivals, 53.1 percent were domestic, and 46.9 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.6 nights (+0.08) and foreigners 1.6 nights (-0.07).
2,100 international congress guests in 2019
The number of international congress quests decreased 13 percent from the previous year.
There was a total of 11 congresses organized (-9.0) in 2019.
2,400 air travelers
The airport received a total of 2,400 passengers, which means air passenger arrivals decreased 10 percent.
Of local passengers, 29.6 % arrived from abroad, thus the share of domestic passengers was 70.4 %.
In addition, there were 2,200 passengers departing the airport (-20.9 %), therefore the total number of trips via the airport was 4,600 (-15.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
99,900 passengers by ferries
There were 99,900 arriving passengers by ferries. In total, the arrivals to port increased one percent. The number of departing passengers was 99,200 (-0.9 %).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
12 accommodation establishments (-1)
640 rooms (-142)
1,100 beds (-330)
Room utilization 28.5 % (+3.9)
Unsold rooms 460
Bed utilization 26.7 % (+5.0)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland
More information available in the dashboard