Maarianhamina
Accommodation and Travel Stats
February 2020
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Maarianhamina: Tourism in a nutshell
5,500
2,900
2,600
3,400
1,800
1,600
12
600
1,100
0.26
0.24
2.2 °C
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased eight percent
In February 2020, 5,500 bed nights were recorded in Maarianhamina (+7.8 %), of which 2,900 nights were spent by domestic visitors and 2,600 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 17 percent. In total, bed nights increased eight percent from last year's February.
Most foreign bed nights were recorded for travelers from Sweden (2,300 nights).
4,200 nights (+21.3 %) were spend by leisure visitors and 1,300 nights (-20.7 %) by business visitors.
Between January and February, 6,000 bed nights (-14.4 %) were recorded for domestic visitors and 5,400 (+29.6 %) for foreigners in Maarianhamina, in total 11,400 (+2.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
3,400 tourists arrived to accommodation
Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 52.4 percent were domestic, and 47.6 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.6 nights (-0.04) and foreigners 1.6 nights (+0.01).
2,100 international congress guests in 2019
The number of international congress quests decreased 13 percent from the previous year.
There was a total of 11 congresses organized (-9.0) in 2019.
1,800 air travelers
The airport received a total of 1,800 passengers, which means air passenger arrivals increased eight percent.
Of local passengers, 33.4 % arrived from abroad, thus the share of domestic passengers was 66.6 %.
In addition, there were 1,700 passengers departing the airport (-8.7 %), therefore the total number of trips via the airport was 3,500 (-0.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
71,400 passengers by ferries
There were 71,400 arriving passengers by ferries. In total, the arrivals to port increased less than one percent. The number of departing passengers was 70,200 (-1.7 %). Most arrivals were from Sweden (70,900 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
12 accommodation establishments (+1)
600 rooms (+39)
1,100 beds (+136)
Room utilization 25.5 % (+4.4)
Unsold rooms 440
Bed utilization 23.6 % (+4.6)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland
More information available at the dashboard