Maarianhamina
Accommodation and Travel Stats

May 2022

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Maarianhamina: Tourism in a nutshell

icon: star 22,500
153 %
icon: finland 15,400
87 %
icon: foreign 7,000
999 %
Top 3:
Sweden
5,600
1,417 %
Germany
300
2,920 %
Norway
270
1,411 %
icon: star 12,300
173 %
icon: finland 8,400
101 %
icon: foreign 3,900
1,062 %
Top 3:
Sweden
3,200
1,644 %
Germany
121
2,925 %
Denmark
112
3,633 %
icon: establishment 14
17 %
icon: room 710
1 %
icon: bed 1,900
14 %

Registered bed nights increased 153 percent

In May 2022, 22,500 registered bed nights were recorded in Maarianhamina (+153.3 %), of which 15,400 nights were spent by domestic visitors and 7,000 nights by foreigners. Registered domestic bed nights increased 87 percent and registered foreign bed nights increased 1,000 percent. In total, registered bed nights increased 153 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Sweden (5,600 nights).

16,300 nights (+224.9 %) were spend by leisure visitors and 6,200 nights (+59.9 %) by business visitors.

Between January and May, 30,100 registered bed nights (+122.6 %) were recorded for domestic visitors and 14,900 (+690.4 %) for foreigners in Maarianhamina, in total 45,100 (+192.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 1.5 million registered bed nights (+82.1 %) were recorded in the whole country, of which 1.2 million nights (+57.9 %) were spent by domestic visitors and 319,000 nights (+345.0 %) by foreigners.

The market share of Maarianhamina out of total registered bed nights was 1.5 % (+0.4 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 2.2 %.

12,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 173 percent compared to earlier year. Of all registered arrivals, 68.2 percent were domestic, and 31.8 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.8 nights (-0.13) and foreigners 1.8 nights (-0.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,600 air travelers

The airport received a total of 1,600 passengers, which means air passenger arrivals increased 410 percent.

Of local passengers, 48.1 % arrived from abroad, thus the share of domestic passengers was 51.9 %.

In addition, there were 1,200 passengers departing the airport (+344.8 %), therefore the total number of trips via the airport was 2,800 (+377.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

58,500 passengers by ferries

There were 58,500 arriving passengers by ferries. In total, the arrivals to port increased 380 percent. The number of departing passengers was 58,600 (+385.5 %). Most arrivals were from Sweden (57,700 arrivals).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+2)
710 rooms (+10)
1,900 beds (+220)

Room utilization 59.6 % (+34)
Unsold rooms 290
Bed utilization 39.2 % (+21)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard

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