Accommodation and Travel Stats

April 2019

Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,000
10 %
icon: finland 5,400
16 %
icon: foreign 4,500
2 %
Visitors icon
icon: star 6,100
10 %
icon: finland 3,300
13 %
icon: foreign 2,800
5 %
Capacity icon
icon: establishment 11
8 %
icon: room 590
1 %
icon: bed 1,000
16 %
utilization icon
icon: room 32 %
14 %
icon: bed 32 %
8 %
Weather icon
icon: temperature 5.7 °C
1.5 °C

10,000 registered bed nights

In April 2019, 10,000 bed nights were recorded in Maarianhamina (-9.9 %), of which 5,400 nights were spent by domestic visitors and 4,500 nights by foreigners. Domestic bed nights decreased 16 percent and foreign bed nights decreased two percent. In total, bed nights decreased 10 percent from last year's April.

8,100 nights (-7.8 %) were spend by leisure visitors and 1,900 nights (-18.2 %) by business visitors.

Between January and April, 15,800 bed nights (-1.9 %) were recorded for domestic visitors and 11,800 (+4.0 %) for foreigners in Maarianhamina, in total 27,600 (+0.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 1.6 million bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+4.3 %) were spent by domestic visitors and 356,000 nights (-3.4 %) by foreigners.

The market share of Maarianhamina out of total bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.3 %.

6,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 54.6 percent were domestic, and 45.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.6 nights (-0.06) and foreigners 1.6 nights (+0.06).

2,100 international congress guests in 2019

The number of international congress quests decreased 13 percent from the previous year.

There was a total of 11 congresses organized (-9.0) in 2019.

2,200 air travelers

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased 23 percent.

Of local passengers, 22.4 % arrived from abroad, thus the share of domestic passengers was 77.6 %.

In addition, there were 2,100 passengers departing the airport (-23.4 %), therefore the total number of trips via the airport was 4,300 (-23.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

94,300 passengers by ferries

There were 94,300 arriving passengers by ferries. In total, the arrivals to port decreased one percent. The number of departing passengers was 93,400 (-2.9 %).


Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
590 rooms (-6)
1,000 beds (-200)

Room utilization 32.3 % (-5.3)
Unsold rooms 400
Bed utilization 32.5 % (+2.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "maarianhamina + keyword"

Google searches for "maarianhamina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Share this report

Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard