Accommodation and Travel Stats
Maarianhamina: Tourism in a nutshell
2,400 registered bed nights
In March 2020, 2,400 bed nights were recorded in Maarianhamina (-62.6 %), of which 1,200 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights decreased 63 percent and foreign bed nights decreased 62 percent. In total, bed nights decreased 63 percent from last year's March.
1,400 nights (-68.1 %) were spend by leisure visitors and 990 nights (-50.2 %) by business visitors.
Between January and March, 7,300 bed nights (-30.1 %) were recorded for domestic visitors and 6,600 (-9.5 %) for foreigners in Maarianhamina, in total 13,800 (-21.6 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
1,300 tourists arrived to accommodation
Arrivals to registered accommodation decreased 66 percent compared to earlier year. Of all arrivals, 56.2 percent were domestic, and 43.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Maarianhamina on average 1.6 nights (-0.01) and foreigners 2.0 nights (+0.33).
2,100 international congress guests in 2019
The number of international congress quests decreased 13 percent from the previous year.
There was a total of 11 congresses organized (-9.0) in 2019.
1,500 air travelers
The airport received a total of 1,500 passengers, which means air passenger arrivals decreased 32 percent.
Of local passengers, 41.7 % arrived from abroad, thus the share of domestic passengers was 58.3 %.
In addition, there were 1,100 passengers departing the airport (-46.1 %), therefore the total number of trips via the airport was 2,500 (-38.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
27,200 passengers by ferries
There were 27,200 arriving passengers by ferries. In total, the arrivals to port decreased 68 percent. The number of departing passengers was 26,500 (-68.7 %).
Ferry arrivals from different harbors
International = International cruise ships
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
10 accommodation establishments (-1)
570 rooms (+14)
1,200 beds (+230)
Room utilization 17.4 % (-7.1)
Unsold rooms 470
Bed utilization 2.5 % (-19)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "maarianhamina"
Global Google searches for "maarianhamina + keyword"
Google searches for "maarianhamina" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland