Maarianhamina
Accommodation and Travel Stats

May 2020

Maarianhamina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 740
96 %
icon: finland 670
94 %
icon: foreign 65
99 %
Top 3:
Sweden
58
99 %
Germany
6.0
98 %
Visitors icon
Visitors
icon: star 350
97 %
icon: finland 320
95 %
icon: foreign 39
99 %
Top 3:
Sweden
32
99 %
Germany
6.0
96 %
Capacity icon
Capacity
icon: establishment 15
0 %
icon: room 630
12 %
icon: bed 1,500
9 %
utilization icon
Utilization
icon: room 5 %
90 %
icon: bed 2 %
95 %
Weather icon
Weather
icon: temperature 7.9 °C
1.3 °C

740 registered bed nights

In May 2020, 740 bed nights were recorded in Maarianhamina (-96.3 %), of which 670 nights were spent by domestic visitors and 65 nights by foreigners. Domestic bed nights decreased 94 percent and foreign bed nights decreased 99 percent. In total, bed nights decreased 96 percent from last year's May.

Most foreign bed nights were recorded for travelers from Sweden (58 nights).

440 nights (-97.4 %) were spend by leisure visitors and 290 nights (-90.4 %) by business visitors.

Between January and May, 8,300 bed nights (-68.8 %) were recorded for domestic visitors and 6,900 (-66.9 %) for foreigners in Maarianhamina, in total 15,200 (-68.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 300,000 bed nights (-81.0 %) were recorded in the whole country, of which 280,000 nights (-74.7 %) were spent by domestic visitors and 19,500 nights (-95.8 %) by foreigners.

The market share of Maarianhamina out of total bed nights was 0.2 % (-1.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.3 %.

350 tourists arrived to accommodation

Arrivals to registered accommodation decreased 97 percent compared to earlier year. Of all arrivals, 89.0 percent were domestic, and 11.0 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Maarianhamina on average 2.1 nights (+0.52) and foreigners 1.7 nights (+0.06).

2,100 international congress guests in 2019

The number of international congress quests decreased 13 percent from the previous year.

There was a total of 11 congresses organized (-9.0) in 2019.

570 air travelers

The airport received a total of 570 passengers, which means air passenger arrivals decreased 81 percent.

Of local passengers, 38.2 % arrived from abroad, thus the share of domestic passengers was 61.8 %.

In addition, there were 470 passengers departing the airport (-82.5 %), therefore the total number of trips via the airport was 1,000 (-81.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

470 passengers by ferries

There were 470 arriving passengers by ferries. In total, the arrivals to port decreased 100 percent. The number of departing passengers was 350 (-99.7 %). Most arrivals were from Sweden (470 arrivals).

Arrivals

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (+0)
630 rooms (-90)
1,500 beds (+122)

Room utilization 5.2 % (-45)
Unsold rooms 600
Bed utilization 2.4 % (-44)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "maarianhamina + keyword"

Google searches for "maarianhamina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland

More information available at the dashboard

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