Malmö
Accommodation and Travel Stats

June 2020

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Malmö: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

60,800

71 %

52,300

61 %

8,500

88 %

Visitors

28,500

76 %

24,500

68 %

4,000

90 %

Accommodation Sales

27.8 mill. SEK

76 %

Average prices:

Night

457.60 SEK

97.50 SEK

Room

854.20 SEK

124.80 SEK

RevPAR

189.90 SEK

547.10 SEK

Capacity

3 %

4,900

6 %

10,400

5 %

Utilization

22 %

70 %

20 %

69 %

Weather

17.6 °C

1.0 °C

56 mm

5 mm

60,800 registered bed nights

In June 2020, 60,800 registered bed nights were recorded in Malmö (-70.8 %), of which 52,300 nights were spent by domestic visitors and 8,500 nights by foreigners. Registered domestic bed nights decreased 61 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 71 percent from last year's June.

15,800 rooms (-75.3 %) were booked by leisure visitors and 16,800 rooms (-68.9 %) by business visitors.

Between January and June, 376,000 registered bed nights (-42.2 %) were recorded for domestic visitors and 110,000 (-60.4 %) for foreigners in Malmö, in total 485,000 (-47.6 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.7 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Malmö out of total registered bed nights was 1.7 % (-1.3 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 3.3 %.

28,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all registered arrivals, 86.0 percent were domestic, and 14.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Malmö on average 2.1 nights (+0.38) and foreigners 2.1 nights (+0.3).

6,200 air travelers

The airport received a total of 6,200 passengers, which means air passenger arrivals decreased 93 percent.

Of local passengers, 71.0 % arrived from abroad, thus the share of domestic passengers was 29.0 %.

In addition, there were 8,100 passengers departing the airport (-91.5 %), therefore the total number of trips via the airport was 14,300 (-92.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 27.8 million SEK

Registered accommodation sales in June were 27.8 million SEK (-87.7 million).

Registered January-June sales were 297.8 million SEK and they decreased 276.0 million euro from the previous year.

Average prices

= change at least 10 %
	June 2020 Amount	Change	jan-June 2020 Amount	Change
Adr (Registered)	850 SEK	-12.8 %	940 SEK	-2.4 %
Bed Night (Registered)	460 SEK	-17.6 %	610 SEK	-1.0 %
Revpar (Registered)	190 SEK	-74.2 %	320 SEK	-48.2 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (-1)
4,900 rooms (-320)
10,400 beds (-590)

Room utilization 22.2 % (-53)
Unsold rooms 3,800
Bed utilization 19.8 % (-44)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malmö"

Global Google searches for "malmö + keyword"

Google searches for "malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.35/10 (-1.3).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Malmö Accommodation and Travel Stats