Malmö
Accommodation and Travel Stats

September 2020

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Malmö: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

85,600

51 %

66,800

44 %

18,800

66 %

Top 3:

Germany

4,200

58 %

Denmark

4,000

42 %

United States

2,300

62 %

Visitors

48,500

53 %

37,900

49 %

10,500

64 %

Accommodation Sales

48.0 mill. SEK

62 %

Average prices:

Night

560.20 SEK

171.70 SEK

Room

880.80 SEK

194.60 SEK

RevPAR

335.30 SEK

484.10 SEK

Capacity

3 %

4,900

6 %

10,400

5 %

Utilization

38 %

50 %

30 %

45 %

Weather

15.0 °C

0.6 °C

40 mm

4 mm

85,600 registered bed nights

In September 2020, 85,600 registered bed nights were recorded in Malmö (-50.9 %), of which 66,800 nights were spent by domestic visitors and 18,800 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 66 percent. In total, registered bed nights decreased 51 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (4,200 nights).

26,500 rooms (-48.3 %) were booked by leisure visitors and 28,000 rooms (-58.5 %) by business visitors.

Between January and September, 701,000 registered bed nights (-38.3 %) were recorded for domestic visitors and 174,000 (-67.7 %) for foreigners in Malmö, in total 876,000 (-47.8 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.7 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Malmö out of total registered bed nights was 2.7 % (-1.1 percentage points), out of domestic bed nights 2.5 % and foreign bed nights 4.3 %.

48,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all registered arrivals, 78.3 percent were domestic, and 21.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Malmö on average 1.8 nights (+0.16) and foreigners 1.8 nights (-0.1).

21,700 air travelers

The airport received a total of 21,700 passengers, which means air passenger arrivals decreased 77 percent.

Of local passengers, 51.3 % arrived from abroad, thus the share of domestic passengers was 48.7 %.

In addition, there were 20,800 passengers departing the airport (-77.7 %), therefore the total number of trips via the airport was 42,400 (-77.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 48.0 million SEK

Registered accommodation sales in September were 48.0 million SEK (-79.7 million).

Registered January-September sales were 464.7 million SEK and they decreased 485.0 million euro from the previous year.

Average prices

= change at least 10 %
	September 2020 Amount	Change	jan-September 2020 Amount	Change
Adr (Registered)	880 SEK	-18.1 %	910 SEK	-6.1 %
Bed Night (Registered)	560 SEK	-23.5 %	530 SEK	-6.3 %
Revpar (Registered)	340 SEK	-59.1 %	340 SEK	-49.5 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (-1)
4,900 rooms (-300)
10,400 beds (-560)

Room utilization 38.1 % (-38)
Unsold rooms 3,100
Bed utilization 29.7 % (-24)

Registered room utilization for establishments

Global Google searches for "malmö"

Global Google searches for "malmö + keyword"

Google searches for "malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.75/10 (-0.73).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Malmö Accommodation and Travel Stats