Malmö
Accommodation and Travel Stats

December 2019

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Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 129,000
3 %
icon: sweden 91,800
6 %
icon: foreign 37,100
4 %
Visitors icon
Visitors
icon: star 76,100
4 %
icon: sweden 55,900
4 %
icon: foreign 20,200
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 72.8 mill. SEK
6 %
Average prices:
Night
564.60 SEK
17.20 SEK
Room
896.60 SEK
4.50 SEK
RevPAR
459.30 SEK
10.10 SEK
Capacity icon
Capacity
icon: establishment 39
0 %
icon: room 5,200
9 %
icon: bed 10,900
13 %
Weather icon
Weather
icon: temperature 4.8 °C
0.9 °C
icon: rainfall 50 mm
40 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In December 2019, 129,000 bed nights were recorded in Malmö (+2.7 %), of which 91,800 nights were spent by domestic visitors and 37,100 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased four percent. In total, bed nights increased three percent from last year's December.

38,100 rooms (+13.0 %) were booked by leisure visitors and 43,100 rooms (+1.3 %) by business visitors.

Between January and December, 1.5 million bed nights (+8.7 %) were recorded for domestic visitors and 673,000 (+8.8 %) for foreigners in Malmö, in total 2.1 million (+8.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Malmö out of total bed nights was 3.7 % (+0.1 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 4.9 %.

76,100 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 73.5 percent were domestic, and 26.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Malmö on average 1.6 nights (+0.02) and foreigners 1.8 nights (-0.17).

140,000 air travelers

The airport received a total of 140,000 passengers, which means air passenger arrivals decreased eight percent.

Of local passengers, 44.7 % arrived from abroad, thus the share of domestic passengers was 55.3 %.

In addition, there were 107,000 passengers departing the airport (-8.5 %), therefore the total number of trips via the airport was 110,000 (-8.8 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 72.8 million SEK

Registered accommodation sales in December were 72.8 million SEK (+4.1 million).

Registered January-December sales were 1.3 billion SEK and they increased 117.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 900 SEK -0.5 % 970 SEK 1.4 %
Bed Night (Registered) 560 SEK 3.1 % 590 SEK 1.4 %
Revpar (Registered) 460 SEK -2.1 % 670 SEK 2.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (+0)
5,200 rooms (+410)
10,900 beds (+1,300)

Room utilization 51.2 % (-0.86)
Unsold rooms 2,600
Bed utilization 39.2 % (-4.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malmö + keyword"

Google searches for "malmö" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.41/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

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