Malmö
Accommodation and Travel Stats

March 2020

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Malmö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 70,200
53 %
icon: sweden 56,500
48 %
icon: foreign 13,700
65 %
Visitors icon
Visitors
icon: star 38,700
55 %
icon: sweden 31,400
52 %
icon: foreign 7,300
65 %
Accommodation Sales icon
Accommodation Sales
icon: star 53.0 mill. SEK
44 %
Average prices:
Night
754.20 SEK
117.90 SEK
Room
1,024.00 SEK
84.50 SEK
RevPAR
325.60 SEK
269.80 SEK
Capacity icon
Capacity
icon: establishment 41
5 %
icon: room 5,400
2 %
icon: bed 11,200
2 %
utilization icon
Utilization
icon: room 0.32
50 %
icon: bed 0.21
56 %
Weather icon
Weather
icon: temperature 4.8 °C
1.0 °C
icon: rainfall 16 mm
78 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

70,200 registered bed nights

In March 2020, 70,200 bed nights were recorded in Malmö (-52.7 %), of which 56,500 nights were spent by domestic visitors and 13,700 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 65 percent. In total, bed nights decreased 53 percent from last year's March.

18,800 rooms (-50.0 %) were booked by leisure visitors and 32,900 rooms (-47.7 %) by business visitors.

Between January and March, 258,000 bed nights (-7.7 %) were recorded for domestic visitors and 89,100 (-14.3 %) for foreigners in Malmö, in total 347,000 (-9.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.5 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Malmö out of total bed nights was 2.5 % (-0.8 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 3.4 %.

38,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 55 percent compared to earlier year. Of all arrivals, 81.0 percent were domestic, and 19.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Malmö on average 1.8 nights (+0.14) and foreigners 1.9 nights (-0.01).

31,400 air travelers

The airport received a total of 31,400 passengers, which means air passenger arrivals decreased 60 percent.

Of local passengers, 45.7 % arrived from abroad, thus the share of domestic passengers was 54.3 %.

In addition, there were 29,000 passengers departing the airport (-63.5 %), therefore the total number of trips via the airport was 60,400 (-61.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 53.0 million SEK

Registered accommodation sales in March were 53.0 million SEK (-41.5 million).

Registered January-March sales were 230.8 million SEK and they decreased 10.4 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,000 SEK 9.0 % 970 SEK 4.5 %
Bed Night (Registered) 750 SEK 18.5 % 670 SEK 5.7 %
Revpar (Registered) 330 SEK -45.3 % 480 SEK -9.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

41 accommodation establishments (+2)
5,400 rooms (+95)
11,200 beds (+198)

Room utilization 31.8 % (-32)
Unsold rooms 3,700
Bed utilization 20.7 % (-26)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malmö + keyword"

Google searches for "malmö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.17/10 (-0.49).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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