Accommodation and Travel Stats
Malmö: Tourism in a nutshell
70,200 registered bed nights
In March 2020, 70,200 bed nights were recorded in Malmö (-52.7 %), of which 56,500 nights were spent by domestic visitors and 13,700 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 65 percent. In total, bed nights decreased 53 percent from last year's March.
18,800 rooms (-50.0 %) were booked by leisure visitors and 32,900 rooms (-47.7 %) by business visitors.
Between January and March, 258,000 bed nights (-7.7 %) were recorded for domestic visitors and 89,100 (-14.3 %) for foreigners in Malmö, in total 347,000 (-9.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
38,700 tourists arrived to accommodation
Arrivals to registered accommodation decreased 55 percent compared to earlier year. Of all arrivals, 81.0 percent were domestic, and 19.0 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Malmö on average 1.8 nights (+0.14) and foreigners 1.9 nights (-0.01).
31,400 air travelers
The airport received a total of 31,400 passengers, which means air passenger arrivals decreased 60 percent.
Of local passengers, 45.7 % arrived from abroad, thus the share of domestic passengers was 54.3 %.
In addition, there were 29,000 passengers departing the airport (-63.5 %), therefore the total number of trips via the airport was 60,400 (-61.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 53.0 million SEK
Registered accommodation sales in March were 53.0 million SEK (-41.5 million).
Registered January-March sales were 230.8 million SEK and they decreased 10.4 million euro from the previous year.
|Adr (Registered)||1,000 SEK||9.0 %||970 SEK||4.5 %|
|Bed Night (Registered)||750 SEK||18.5 %||670 SEK||5.7 %|
|Revpar (Registered)||330 SEK||-45.3 %||480 SEK||-9.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
41 accommodation establishments (+2)
5,400 rooms (+95)
11,200 beds (+198)
Room utilization 31.8 % (-32)
Unsold rooms 3,700
Bed utilization 20.7 % (-26)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "malmö"
Global Google searches for "malmö + keyword"
Google searches for "malmö" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.17/10 (-0.49).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute