Malung-Sälen
Accommodation and Travel Stats

December 2021

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Malung-Sälen: Tourism in a nutshell

icon: star 107,000
39 %
icon: sweden 96,700
28 %
icon: foreign 10,100
580 %
Top 3:
Denmark
7,500
1,255 %
United Kingdom
490
435 %
Norway
460
487 %
icon: star 26,100
51 %
icon: sweden 24,100
41 %
icon: foreign 2,000
595 %
icon: star 43.8 mill. SEK
59 %
Average prices:
Night
410.00 SEK
51.40 SEK
Room
1,778.00 SEK
191.40 SEK
RevPAR
827.50 SEK
295.30 SEK
icon: establishment 31
3 %
icon: room 1,800
10 %
icon: bed 9,200
9 %
icon: room 47 %
39 %
icon: bed 39 %
35 %

Registered bed nights increased 39 percent

In December 2021, 107,000 registered bed nights were recorded in Malung-Sälen (+38.9 %), of which 96,700 nights were spent by domestic visitors and 10,100 nights by foreigners. Registered domestic bed nights increased 28 percent and registered foreign bed nights increased 580 percent. In total, registered bed nights increased 39 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Denmark (7,500 nights).

21,700 rooms (+42.0 %) were booked by leisure visitors and 3,000 rooms (+40.0 %) by business visitors.

Between January and December, 783,000 registered bed nights (+17.2 %) were recorded for domestic visitors and 30,900 (-50.5 %) for foreigners in Malung-Sälen, in total 814,000 (+11.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.2 percent

Total of 3.4 million registered bed nights (+85.2 %) were recorded in the whole country, of which 2.8 million nights (+74.9 %) were spent by domestic visitors and 553,000 nights (+166.0 %) by foreigners.

The market share of Malung-Sälen out of total registered bed nights was 3.2 % (-1.1 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 1.8 %.

26,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 51 percent compared to earlier year. Of all registered arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Malung-Sälen on average 4.0 nights (-0.41) and foreigners 5.0 nights (-0.11).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 43.8 million SEK

Registered accommodation sales in December were 43.8 million SEK (+16.2 million).

Registered January-December sales were 259.1 million SEK and they increased 38.6 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 1,800 SEK 12.1 % 1,400 SEK 7.7 %
Revpar (Registered) 830 SEK 55.5 % 450 SEK 7.4 %
Bed Night (Registered) 410 SEK 14.3 % 320 SEK 5.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (-1)
1,800 rooms (+164)
9,200 beds (+740)

Room utilization 46.5 % (+13)
Unsold rooms 950
Bed utilization 38.8 % (+10)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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