Malung-Sälen
Accommodation and Travel Stats

June 2020

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Malung-Sälen: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,600
38 %
icon: sweden 18,400
34 %
icon: foreign 230
89 %
Top 3:
Denmark
109
63 %
Germany
51
90 %
Norway
23
98 %
Visitors icon
Visitors
icon: star 4,800
46 %
icon: sweden 4,800
38 %
icon: foreign 64
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.8 mill. SEK
41 %
Average prices:
Night
149.10 SEK
7.20 SEK
Room
604.30 SEK
81.60 SEK
RevPAR
71.60 SEK
68.00 SEK
Capacity icon
Capacity
icon: establishment 27
0 %
icon: room 1,300
7 %
icon: bed 7,400
3 %
utilization icon
Utilization
icon: room 12 %
42 %
icon: bed 9 %
48 %

18,600 registered bed nights

In June 2020, 18,600 registered bed nights were recorded in Malung-Sälen (-38.2 %), of which 18,400 nights were spent by domestic visitors and 230 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 89 percent. In total, registered bed nights decreased 38 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Denmark (109 nights).

3,900 rooms (-15.5 %) were booked by leisure visitors and 710 rooms (-68.6 %) by business visitors.

Between January and June, 436,000 registered bed nights (-23.9 %) were recorded for domestic visitors and 58,400 (-20.9 %) for foreigners in Malung-Sälen, in total 494,000 (-23.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Malung-Sälen out of total registered bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

4,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all registered arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Malung-Sälen on average 3.9 nights (+0.25) and foreigners 3.6 nights (+1.8).

Ferry arrivals from different harbors

Accommodation sales 2.8 million SEK

Registered accommodation sales in June were 2.8 million SEK (-1.9 million).

Registered January-June sales were 164.1 million SEK and they decreased 29.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 600 SEK -11.9 % 1,500 SEK 7.5 %
Bed Night (Registered) 149 SEK -4.6 % 330 SEK 11.1 %
Revpar (Registered) 72 SEK -48.7 % 600 SEK -14.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

27 accommodation establishments (+0)
1,300 rooms (-95)
7,400 beds (+250)

Room utilization 11.9 % (-8.5)
Unsold rooms 1,200
Bed utilization 8.7 % (-8.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malung-sälen + keyword"

Google searches for "malung-sälen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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