Accommodation and Travel Stats
Malung-Sälen: Tourism in a nutshell
Registered bed nights increased nine percent
In December 2019, 104,000 bed nights were recorded in Malung-Sälen (+9.3 %), of which 96,300 nights were spent by domestic visitors and 7,300 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased four percent. In total, bed nights increased nine percent from last year's December.
Most foreign bed nights were recorded for travelers from Denmark (4,900 nights).
19,700 rooms (+41.2 %) were booked by leisure visitors and 3,500 rooms (-59.9 %) by business visitors.
Between January and December, 875,000 bed nights (+1.2 %) were recorded for domestic visitors and 103,000 (+4.3 %) for foreigners in Malung-Sälen, in total 978,000 (+1.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
25,600 tourists arrived to accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Malung-Sälen on average 4.0 nights (-0.14) and foreigners 4.4 nights (-0.47).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 32.6 million SEK
Registered accommodation sales in December were 32.6 million SEK (+3.0 million).
Registered January-December sales were 267.7 million SEK and they increased 34.5 million euro from the previous year.
|Adr (Registered)||1,400 SEK||7.8 %||1,300 SEK||8.7 %|
|Revpar (Registered)||660 SEK||3.1 %||510 SEK||5.6 %|
|Bed Night (Registered)||310 SEK||0.8 %||270 SEK||13.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
34 accommodation establishments (+0)
1,800 rooms (+114)
8,100 beds (-300)
Room utilization 46.7 % (-2.1)
Unsold rooms 930
Bed utilization 42.2 % (+3.4)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "malung-sälen"
Global Google searches for "malung-sälen + keyword"
Google searches for "malung-sälen" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden