Malung-Sälen
Accommodation and Travel Stats

December 2019

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Malung-Sälen: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 104,000
9 %
icon: sweden 96,300
10 %
icon: foreign 7,300
4 %
Top 3:
Denmark
4,900
31 %
Norway
480
33 %
United Kingdom
410
65 %
Visitors icon
Visitors
icon: star 25,600
14 %
icon: sweden 24,000
14 %
icon: foreign 1,700
6 %
Accommodation Sales icon
Accommodation Sales
icon: star 32.6 mill. SEK
10 %
Average prices:
Night
314.50 SEK
2.50 SEK
Room
1,405.70 SEK
101.80 SEK
RevPAR
656.90 SEK
20.10 SEK
Capacity icon
Capacity
icon: establishment 34
0 %
icon: room 1,800
7 %
icon: bed 8,100
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In December 2019, 104,000 bed nights were recorded in Malung-Sälen (+9.3 %), of which 96,300 nights were spent by domestic visitors and 7,300 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased four percent. In total, bed nights increased nine percent from last year's December.

Most foreign bed nights were recorded for travelers from Denmark (4,900 nights).

19,700 rooms (+41.2 %) were booked by leisure visitors and 3,500 rooms (-59.9 %) by business visitors.

Between January and December, 875,000 bed nights (+1.2 %) were recorded for domestic visitors and 103,000 (+4.3 %) for foreigners in Malung-Sälen, in total 978,000 (+1.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.0 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Malung-Sälen out of total bed nights was 3.0 % (+0.2 percentage points), out of domestic bed nights 3.6 % and foreign bed nights 1.0 %.

25,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Malung-Sälen on average 4.0 nights (-0.14) and foreigners 4.4 nights (-0.47).

Ferry arrivals from different harbors

Accommodation sales 32.6 million SEK

Registered accommodation sales in December were 32.6 million SEK (+3.0 million).

Registered January-December sales were 267.7 million SEK and they increased 34.5 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,400 SEK 7.8 % 1,300 SEK 8.7 %
Revpar (Registered) 660 SEK 3.1 % 510 SEK 5.6 %
Bed Night (Registered) 310 SEK 0.8 % 270 SEK 13.0 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (+0)
1,800 rooms (+114)
8,100 beds (-300)

Room utilization 46.7 % (-2.1)
Unsold rooms 930
Bed utilization 42.2 % (+3.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malung-sälen + keyword"

Google searches for "malung-sälen" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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