Accommodation and Travel Stats
Malung-Sälen: Tourism in a nutshell
130,000 registered bed nights
In March 2020, 130,000 bed nights were recorded in Malung-Sälen (-19.1 %), of which 121,000 nights were spent by domestic visitors and 9,200 nights by foreigners. Domestic bed nights decreased 17 percent and foreign bed nights decreased 40 percent. In total, bed nights decreased 19 percent from last year's March.
22,400 rooms (-1.6 %) were booked by leisure visitors and 6,400 rooms (-39.6 %) by business visitors.
Between January and March, 383,000 bed nights (-9.8 %) were recorded for domestic visitors and 57,900 (-10.7 %) for foreigners in Malung-Sälen, in total 441,000 (-10.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
26,700 tourists arrived to accommodation
Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all arrivals, 95.4 percent were domestic, and 4.6 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Malung-Sälen on average 4.7 nights (+0.13) and foreigners 7.5 nights (+2.2).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 43.3 million SEK
Registered accommodation sales in March were 43.3 million SEK (-9.8 million).
Registered January-March sales were 156.0 million SEK and they decreased 1.2 million euro from the previous year.
|Adr (Registered)||1,500 SEK||-5.5 %||1,600 SEK||2.6 %|
|Revpar (Registered)||850 SEK||-15.5 %||1,100 SEK||0.7 %|
|Bed Night (Registered)||330 SEK||0.9 %||350 SEK||10.2 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
34 accommodation establishments (+0)
1,600 rooms (-105)
8,500 beds (+460)
Room utilization 56.4 % (-6.6)
Unsold rooms 710
Bed utilization 49.0 % (-13)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "malung-sälen"
Global Google searches for "malung-sälen + keyword"
Google searches for "malung-sälen" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Statistics Sweden