Malung-Sälen
Accommodation and Travel Stats

March 2020

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Malung-Sälen: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 130,000
19 %
icon: sweden 121,000
17 %
icon: foreign 9,200
40 %
Visitors icon
Visitors
icon: star 26,700
22 %
icon: sweden 25,400
19 %
icon: foreign 1,200
58 %
Accommodation Sales icon
Accommodation Sales
icon: star 43.3 mill. SEK
18 %
Average prices:
Night
333.50 SEK
2.90 SEK
Room
1,505.60 SEK
88.20 SEK
RevPAR
848.50 SEK
155.50 SEK
Capacity icon
Capacity
icon: establishment 34
0 %
icon: room 1,600
6 %
icon: bed 8,500
6 %
utilization icon
Utilization
icon: room 0.56
11 %
icon: bed 0.49
22 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

130,000 registered bed nights

In March 2020, 130,000 bed nights were recorded in Malung-Sälen (-19.1 %), of which 121,000 nights were spent by domestic visitors and 9,200 nights by foreigners. Domestic bed nights decreased 17 percent and foreign bed nights decreased 40 percent. In total, bed nights decreased 19 percent from last year's March.

22,400 rooms (-1.6 %) were booked by leisure visitors and 6,400 rooms (-39.6 %) by business visitors.

Between January and March, 383,000 bed nights (-9.8 %) were recorded for domestic visitors and 57,900 (-10.7 %) for foreigners in Malung-Sälen, in total 441,000 (-10.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.6 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Malung-Sälen out of total bed nights was 4.6 % (+1.1 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 2.3 %.

26,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all arrivals, 95.4 percent were domestic, and 4.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Malung-Sälen on average 4.7 nights (+0.13) and foreigners 7.5 nights (+2.2).

Ferry arrivals from different harbors

Accommodation sales 43.3 million SEK

Registered accommodation sales in March were 43.3 million SEK (-9.8 million).

Registered January-March sales were 156.0 million SEK and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,500 SEK -5.5 % 1,600 SEK 2.6 %
Revpar (Registered) 850 SEK -15.5 % 1,100 SEK 0.7 %
Bed Night (Registered) 330 SEK 0.9 % 350 SEK 10.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (+0)
1,600 rooms (-105)
8,500 beds (+460)

Room utilization 56.4 % (-6.6)
Unsold rooms 710
Bed utilization 49.0 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malung-sälen + keyword"

Google searches for "malung-sälen" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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