Malung-Sälen
Accommodation and Travel Stats

September 2019

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Malung-Sälen: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 39,200
6 %
icon: sweden 37,100
5 %
icon: foreign 2,100
7 %
Visitors icon
Visitors
icon: star 11,300
8 %
icon: sweden 10,400
10 %
icon: foreign 860
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.4 mill. SEK
33 %
Average prices:
Night
163.00 SEK
33.40 SEK
Room
738.00 SEK
117.30 SEK
RevPAR
181.70 SEK
24.50 SEK
Capacity icon
Capacity
icon: establishment 29
3 %
icon: room 1,400
6 %
icon: bed 7,100
6 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In September 2019, 39,200 bed nights were recorded in Malung-Sälen (+5.5 %), of which 37,100 nights were spent by domestic visitors and 2,100 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased seven percent. In total, bed nights increased six percent from last year's September.

6,500 rooms (+19.5 %) were booked by leisure visitors and 2,100 rooms (-7.2 %) by business visitors.

Between January and September, 720,000 bed nights (-1.4 %) were recorded for domestic visitors and 92,100 (+7.9 %) for foreigners in Malung-Sälen, in total 812,000 (-0.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Malung-Sälen out of total bed nights was 0.9 % (0.0 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.2 %.

11,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Malung-Sälen on average 3.6 nights (+0.51) and foreigners 2.5 nights (-0.04).

Ferry arrivals from different harbors

Accommodation sales 6.4 million SEK

Registered accommodation sales in September were 6.4 million SEK (+1.6 million).

Registered January-September sales were 224.8 million SEK and they increased 28.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 740 SEK 18.9 %  1,300 SEK 8.5 %
Revpar (Registered) 182 SEK 15.6 %  570 SEK 4.8 %
Bed Night (Registered) 163 SEK 25.7 %  280 SEK 15.2 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (-1)
1,400 rooms (+85)
7,100 beds (-440)

Room utilization 24.6 % (-0.71)
Unsold rooms 1,100
Bed utilization 21.6 % (+0.88)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "malung-sälen + keyword"

Google searches for "malung-sälen" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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