Malung-Sälen
Accommodation and Travel Stats

January 2020

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Malung-Sälen: Tourism in a nutshell

Registered Accommodation
icon: star 152,000
4 %
icon: sweden 134,000
5 %
icon: foreign 18,600
4 %
Top 3 (Reg.):
Denmark
15,800
1 %
Norway
630
65 %
Russia
420
18 %
Registered Accommodation
icon: star 13,200
1 %
icon: sweden 12,700
2 %
icon: foreign 480
7 %
Registered Accommodation
icon: star 16.9 mill. SEK
20 %
Average prices:
Night
110.70 SEK
22.10 SEK
Room
1,456.90 SEK
86.40 SEK
RevPAR
724.00 SEK
83.90 SEK
Registered Accommodation
icon: establishment 34
3 %
icon: room 800
6 %
icon: bed 2,700
7 %
Registered Accommodation
icon: room 50 %
6 %
icon: bed 64 %
1 %
Registered Accommodation
icon: star 12
5 %
icon: sweden 11
6 %
icon: foreign 39
11 %

Paid bed nights

152,000 registered bed nights

In January 2020, 152,000 registered bed nights were recorded in Malung-Sälen (-3.8 %), of which 134,000 nights were spent by domestic visitors and 18,600 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights increased four percent. In total, registered bed nights decreased four percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Denmark (15,800 nights).

7,800 rooms (-1.9 %) were booked by leisure visitors and 3,800 rooms (+65.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.0 percent

Total of 3.9 million registered bed nights (+2.0 %) were recorded in the whole country, of which 3.1 million nights (+2.6 %) were spent by domestic visitors and 797,000 nights (-0.2 %) by foreigners.

The market share of Malung-Sälen out of total registered bed nights was 4.0 % (-0.2 percentage points), out of domestic bed nights 4.4 % and foreign bed nights 2.3 %.

Length of stay was 12 nights in registered accommodation

Length of stay in registered accommodation decreased five percent compared to earlier year. In Malung-Sälen, length of stay in January was on average 12 nights and in Sweden 2.3 nights (-2.0 %).

During January, domestic visitors stayed in registered accommodation in Malung-Sälen on average 11 nights and foreigners 39 nights .

13,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all registered arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Malung-Sälen on average 11 nights (-0.72) and foreigners 39 nights (+3.9).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 16.9 million crowns

Registered accommodation sales in January were 16.9 million crowns (+2.8 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 1,500 SEK 6.3 %
Revpar (Registered) 720 SEK 13.1 %
Bed Night (Registered) 111 SEK 25.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (+1)
800 rooms (+43)
2,700 beds (+167)

Room utilization 49.7 % (+3.0)
Unsold rooms 400
Bed utilization 63.6 % (+0.39)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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