Mariestad
Accommodation and Travel Stats

August 2022

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Mariestad: Tourism in a nutshell

icon: star 21,000
37 %
icon: sweden 17,200
38 %
icon: foreign 3,700
26 %
Top 3:
Germany
1,300
45 %
Norway
1,100
55 %
Netherlands
340
53 %
icon: star 7,200
19 %
icon: sweden 6,100
12 %
icon: foreign 1,200
79 %
icon: star 6.9 mill. SEK
32 %
Average prices:
Night
328.90 SEK
170.20 SEK
Room
1,250.40 SEK
93.60 SEK
RevPAR
812.70 SEK
210.50 SEK
icon: establishment 23
0 %
icon: room 280
0 %
icon: bed 600
1 %
icon: room 65 %
25 %
icon: bed 54 %
17 %

21,000 registered bed nights

In August 2022, 21,000 registered bed nights were recorded in Mariestad (-36.5 %), of which 17,200 nights were spent by domestic visitors and 3,700 nights by foreigners. Registered domestic bed nights decreased 38 percent and registered foreign bed nights decreased 26 percent. In total, registered bed nights decreased 37 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).

4,300 rooms (+14.3 %) were booked by leisure visitors and 1,300 rooms (+56.4 %) by business visitors.

Between January and August, 95,100 registered bed nights (-22.9 %) were recorded for domestic visitors and 27,100 (+110.7 %) for foreigners in Mariestad, in total 122,000 (-10.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 8.8 million registered bed nights (+5.1 %) were recorded in the whole country, of which 6.5 million nights (-4.1 %) were spent by domestic visitors and 2.3 million nights (+44.1 %) by foreigners.

The market share of Mariestad out of total registered bed nights was 0.2 % (-0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

7,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all registered arrivals, 83.8 percent were domestic, and 16.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Mariestad on average 2.8 nights (-2.3) and foreigners 3.2 nights (-4.5).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 6.9 million crowns

Registered accommodation sales in August were 6.9 million crowns (+1.7 million).

Registered January-August sales were 34.0 million crowns and they increased 10.4 million crowns from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Registered) 1,300 SEK 8.1 % 1,100 SEK 10.9 %
Revpar (Registered) 810 SEK 35.0 % 520 SEK 43.6 %
Bed Night (Registered) 330 SEK 107.3 % 280 SEK 60.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
280 rooms (+0)
600 beds (+3)

Room utilization 65.0 % (+13)
Unsold rooms 99
Bed utilization 53.8 % (+7.7)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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