Mariestad
Accommodation and Travel Stats

June 2020

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Mariestad: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,000
40 %
icon: sweden 13,400
34 %
icon: foreign 580
82 %
Visitors icon
Visitors
icon: star 6,500
41 %
icon: sweden 6,200
32 %
icon: foreign 270
85 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.4 mill. SEK
42 %
Average prices:
Night
240.80 SEK
5.70 SEK
Room
1,483.00 SEK
36.50 SEK
RevPAR
363.40 SEK
486.40 SEK
Capacity icon
Capacity
icon: establishment 21
17 %
icon: room 320
37 %
icon: bed 770
35 %
utilization icon
Utilization
icon: room 25 %
56 %
icon: bed 63 %
56 %
Weather icon
Weather
icon: temperature 18.7 °C
1.3 °C
icon: rainfall 78 mm
27 mm

14,000 registered bed nights

In June 2020, 14,000 registered bed nights were recorded in Mariestad (-40.3 %), of which 13,400 nights were spent by domestic visitors and 580 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 82 percent. In total, registered bed nights decreased 40 percent from last year's June.

1,600 rooms (-37.6 %) were booked by leisure visitors and 640 rooms (-46.2 %) by business visitors.

Between January and June, 30,500 registered bed nights (-30.4 %) were recorded for domestic visitors and 1,900 (-72.6 %) for foreigners in Mariestad, in total 32,400 (-36.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Mariestad out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

6,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all registered arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Mariestad on average 2.2 nights (-0.05) and foreigners 2.2 nights (+0.41).

Ferry arrivals from different harbors

Accommodation sales 3.4 million SEK

Registered accommodation sales in June were 3.4 million SEK (-2.4 million).

Registered January-June sales were 11.0 million SEK and they decreased 5.7 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,500 SEK -2.4 % 1,100 SEK -1.6 %
Revpar (Registered) 360 SEK -57.2 % 210 SEK -52.6 %
Bed Night (Registered) 240 SEK -2.3 % 340 SEK 3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+3)
320 rooms (+86)
770 beds (+200)

Room utilization 24.5 % (-31)
Unsold rooms 240
Bed utilization 63.1 % (-79)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mariestad + keyword"

Google searches for "mariestad" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.61/10 (-0.67).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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