Mariestad
Accommodation and Travel Stats

July 2020

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Mariestad: Tourism in a nutshell

Registered Accommodation
icon: star 38,600
10 %
icon: sweden 37,600
14 %
icon: foreign 980
90 %
Registered Accommodation
icon: star 7,400
15 %
icon: sweden 7,000
34 %
icon: foreign 360
69 %
Registered Accommodation
icon: star 5.3 mill. SEK
2 %
Average prices:
Night
137.00 SEK
16.20 SEK
Room
1,092.00 SEK
37.20 SEK
RevPAR
633.90 SEK
243.00 SEK
Registered Accommodation
icon: establishment 22
22 %
icon: room 270
38 %
icon: bed 570
35 %
Registered Accommodation
icon: room 58 %
25 %
icon: bed 56 %
24 %
Registered Accommodation
icon: star 5.2
22 %
icon: sweden 5.4
14 %
icon: foreign 2.7
68 %

Paid bed nights

38,600 registered bed nights

In July 2020, 38,600 registered bed nights were recorded in Mariestad (-10.0 %), of which 37,600 nights were spent by domestic visitors and 980 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 10 percent from last year's July.

4,300 rooms (+18.3 %) were booked by leisure visitors and 560 rooms (-42.2 %) by business visitors.

Between January and July, 68,200 registered bed nights (-11.2 %) were recorded for domestic visitors and 2,900 (-83.0 %) for foreigners in Mariestad, in total 71,000 (-24.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 9.4 million registered bed nights (-30.9 %) were recorded in the whole country, of which 8.8 million nights (-5.6 %) were spent by domestic visitors and 551,000 nights (-86.9 %) by foreigners.

The market share of Mariestad out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

Length of stay was 5.2 nights in registered accommodation

Length of stay in registered accommodation decreased 22 percent compared to earlier year. In Mariestad, length of stay in July was on average 5.2 nights and in Sweden 2.4 nights (-0.2 %).

During July, domestic visitors stayed in registered accommodation in Mariestad on average 5.4 nights (+1.8 %) and foreigners 2.7 nights (-60.1 %).

7,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all registered arrivals, 95.1 percent were domestic, and 4.9 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Mariestad on average 5.4 nights (-0.91) and foreigners 2.7 nights (-5.9).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 5.3 million crowns

Registered accommodation sales in July were 5.3 million crowns (+108,000).

Registered January-July sales were 14.0 million crowns and they decreased 4.0 million crowns from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 1,100 SEK -3.3 % 1,000 SEK 0.4 %
Revpar (Registered) 630 SEK -27.7 % 250 SEK -45.0 %
Bed Night (Registered) 137 SEK 13.4 % 197 SEK 2.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+4)
270 rooms (+75)
570 beds (+147)

Room utilization 58.1 % (-20)
Unsold rooms 115
Bed utilization 55.6 % (-18)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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