Markaryd
Accommodation and Travel Stats

September 2020

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Markaryd: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,100
10 %
icon: sweden 1,800
5 %
icon: foreign 290
52 %
Visitors icon
Visitors
icon: star 1,200
20 %
icon: sweden 960
6 %
icon: foreign 220
52 %
Accommodation Sales icon
Accommodation Sales
icon: star 697,000 SEK
31 %
Average prices:
Night
338.00 SEK
103.90 SEK
Room
708.60 SEK
145.30 SEK
RevPAR
200.30 SEK
79.90 SEK
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 122
1 %
icon: bed 230
3 %
utilization icon
Utilization
icon: room 28 %
14 %
icon: bed 32 %
6 %
Weather icon
Weather
icon: temperature 13.0 °C
icon: rainfall 64 mm
48 mm

2,100 registered bed nights

In September 2020, 2,100 registered bed nights were recorded in Markaryd (-10.2 %), of which 1,800 nights were spent by domestic visitors and 290 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights decreased 52 percent. In total, registered bed nights decreased 10 percent from last year's September.

240 rooms (+3.5 %) were booked by leisure visitors and 750 rooms (-22.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Markaryd out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all registered arrivals, 81.1 percent were domestic, and 18.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Markaryd on average 1.8 nights (+0.2) and foreigners 1.3 nights (-0.02).

Ferry arrivals from different harbors

Accommodation sales 697,000 SEK

Registered accommodation sales in September were 697,000 SEK (-317,000).

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 710 SEK -17.0 % SEK
Bed Night (Registered) 340 SEK -23.5 % SEK
Revpar (Registered) 200 SEK -28.5 % SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
122 rooms (-1)
230 beds (-6)

Room utilization 28.3 % (-4.5)
Unsold rooms 88
Bed utilization 31.9 % (-1.9)

Registered room utilization for establishments

Global Google searches for "markaryd + keyword"

Google searches for "markaryd" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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