Meri-Lappi
Accommodation and Travel Stats

April 2020

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Meri-Lappi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,500
81 %
icon: finland 1,500
76 %
icon: foreign 3.0
100 %
Top 3:
United Kingdom
3.0
91 %
Visitors icon
Visitors
icon: star 600
90 %
icon: finland 600
87 %
icon: foreign 0.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 140,000 €
74 %
Average prices:
Night
91.30 €
27.10 €
Room
99.60 €
8.00 €
RevPAR
12.10 €
13.10 €
Capacity icon
Capacity
icon: establishment 14
26 %
icon: room 540
23 %
icon: bed 1,100
24 %
utilization icon
Utilization
icon: room 0.12
56 %
Weather icon
Weather
icon: temperature -0.4 °C
1.5 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,500 registered bed nights

In April 2020, 1,500 bed nights were recorded in Meri-Lappi (-81.4 %), of which 1,500 nights were spent by domestic visitors and 3.0 nights by foreigners. Domestic bed nights decreased 76 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 81 percent from last year's April.

Most foreign bed nights were recorded for travelers from United Kingdom (3.0 nights).

135 nights (-96.0 %) were spend by leisure visitors and 1,400 nights (-71.2 %) by business visitors.

Between January and April, 21,500 bed nights (-24.0 %) were recorded for domestic visitors and 17,600 (-26.8 %) for foreigners in Meri-Lappi, in total 39,000 (-25.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Meri-Lappi out of total bed nights was 0.8 % (+0.3 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.0 %.

600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 90 percent compared to earlier year. Of all arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

Ferry arrivals from different harbors

Accommodation sales 140,000 euro

Registered accommodation sales in April were 140,000 euro (-389,000).

Registered January-April sales were 2.6 million euro and they decreased 758,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 100 € 8.7 % 103 € 1.6 %
Bed Night (Registered) 91 € 42.2 % 67 € 3.6 %
Revpar (Registered) 12 € -51.8 % 35 € -10.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (-5)
540 rooms (-162)
1,100 beds (-350)

Room utilization 12.2 % (-15)
Unsold rooms 470

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "meri-lappi + keyword"

Google searches for "meri-lappi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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