Mikkeli Region
Accommodation and Travel Stats

November 2019

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Mikkeli Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,400
4 %
icon: finland 11,900
7 %
icon: foreign 2,500
9 %
Top 3:
Russia
1,000
5 %
Estonia
700
0 %
Latvia
157
44 %
Visitors icon
Visitors
icon: star 9,000
14 %
icon: finland 8,200
17 %
icon: foreign 820
9 %
Top 3:
Russia
540
12 %
Estonia
70
21 %
Sweden
46
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 850,000 €
19 %
Average prices:
Night
59.00 €
7.30 €
Room
93.40 €
14.50 €
RevPAR
36.40 €
8.10 €
Capacity icon
Capacity
icon: establishment 37
3 %
icon: room 800
5 %
icon: bed 2,200
3 %
Weather icon
Weather
icon: temperature -0.2 °C
1.7 °C
icon: rainfall 65 mm
48 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In November 2019, 14,400 bed nights were recorded in Mikkeli Region (+3.8 %), of which 11,900 nights were spent by domestic visitors and 2,500 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased nine percent. In total, bed nights increased four percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (1,000 nights).

6,700 nights (+19.5 %) were spend by leisure visitors and 7,700 nights (-6.8 %) by business visitors.

Between January and November, 202,000 bed nights (+1.3 %) were recorded for domestic visitors and 54,300 (-4.8 %) for foreigners in Mikkeli Region, in total 257,000 (-0.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Mikkeli Region out of total bed nights was 0.9 % (-0.0 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.5 %.

9,000 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 90.9 percent were domestic, and 9.1 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Mikkeli Region on average 1.5 nights (-0.14) and foreigners 3.0 nights (-0.01).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 16 percent

A total of 289,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.3 percent.

  • Vaalimaa: 74,800 (+12.0 %)
  • Nuijamaa: 119,000 (+20.8 %)
  • Imatra: 54,300 (+17.1 %)
  • Vainikkala (train): 15,700 (+28.0 %)
  • Niirala: 23,500 (+10.1 %)
  • Vartius: 8,900 (+4.4 %)
  • Kuusamo: 530 (+41.1 %)
  • Salla: 3,700 (+11.1 %)
  • Raja-Jooseppi: 3,300 (+30.0 %)

Russian visa applications decreased six percent

There was a total of 55,000 visa applications to Finland made by the Russians. 76.9 percent were done at St. Petersburg's consulate.

Accommodation sales 850,000 euro

Registered accommodation sales in November were 850,000 euro (+133,000).

Registered January-November sales were 11.9 million euro and they increased 794,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 93 € 18.4 %  94 € 6.9 %
Bed Night (Registered) 59 € 14.2 %  46 € 7.2 %
Revpar (Registered) 36 € 28.7 %  40 € 8.5 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

37 accommodation establishments (-1)
800 rooms (-44)
2,200 beds (-74)

Room utilization 38.9 % (+3.1)
Unsold rooms 490
Bed utilization 22.5 % (+2.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli region + keyword"

Google searches for "mikkeli region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

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