Mikkeli
Accommodation and Travel Stats

September 2020

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Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,500
30 %
icon: finland 9,900
17 %
icon: foreign 560
80 %
Visitors icon
Visitors
icon: star 5,500
36 %
icon: finland 5,400
29 %
icon: foreign 88
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 559,000 €
36 %
Average prices:
Night
53.40 €
5.20 €
Room
89.00 €
5.50 €
RevPAR
31.80 €
9.90 €
Capacity icon
Capacity
icon: establishment 17
6 %
icon: room 580
15 %
icon: bed 1,500
14 %
utilization icon
Utilization
icon: room 36 %
19 %
icon: bed 24 %
17 %
Weather icon
Weather
icon: temperature 11.2 °C
1.8 °C
icon: rainfall 85 mm
30 mm

10,500 registered bed nights

In September 2020, 10,500 registered bed nights were recorded in Mikkeli (-29.6 %), of which 9,900 nights were spent by domestic visitors and 560 nights by foreigners. Registered domestic bed nights decreased 17 percent and registered foreign bed nights decreased 80 percent. In total, registered bed nights decreased 30 percent from last year's September.

3,400 nights (-58.9 %) were spend by leisure visitors and 7,100 nights (+7.3 %) by business visitors.

Between January and September, 114,000 registered bed nights (-15.1 %) were recorded for domestic visitors and 11,400 (-67.8 %) for foreigners in Mikkeli, in total 125,000 (-26.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Mikkeli out of total registered bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.6 %.

5,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 36 percent compared to earlier year. Of all registered arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mikkeli on average 1.8 nights (+0.26) and foreigners 6.4 nights (+3.4).

Ferry arrivals from different harbors

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,300 (-90.9 %)
  • Nuijamaa: 6,100 (-94.0 %)
  • Imatra: 3,300 (-92.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,900 (-76.1 %)
  • Vartius: 1,900 (-75.9 %)
  • Kuusamo: 44 (-89.8 %)
  • Salla: 66 (-97.3 %)
  • Raja-Jooseppi: 34 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 610 visa applications to Finland made by the Russians. 60.7 percent were done at St. Petersburg's consulate.

Accommodation sales 559,000 euro

Registered accommodation sales in September were 559,000 euro (-313,000).

Registered January-September sales were 6.0 million euro and they decreased 2.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 89 € -5.8 % 95 € 5.8 %
Bed Night (Registered) 53 € -8.9 % 48 € -0.6 %
Revpar (Registered) 32 € -23.7 % 35 € -16.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (-1)
580 rooms (-99)
1,500 beds (-240)

Room utilization 35.8 % (-8.4)
Unsold rooms 370
Bed utilization 24.1 % (-4.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.42/10 (-0.17).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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