Mikkeli
Accommodation and Travel Stats

June 2020

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Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,400
21 %
icon: finland 16,600
7 %
icon: foreign 790
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 724,000 €
27 %
Average prices:
Night
41.70 €
3.20 €
Room
92.60 €
1.70 €
RevPAR
30.80 €
11.60 €
Capacity icon
Capacity
icon: establishment 19
10 %
icon: room 750
6 %
icon: bed 1,800
7 %
utilization icon
Utilization
icon: room 33 %
29 %
icon: bed 29 %
16 %
Weather icon
Weather
icon: temperature 17.6 °C
1.1 °C
icon: rainfall 52 mm
26 mm

17,400 registered bed nights

In June 2020, 17,400 registered bed nights were recorded in Mikkeli (-21.2 %), of which 16,600 nights were spent by domestic visitors and 790 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 81 percent. In total, registered bed nights decreased 21 percent from last year's June.

11,100 nights (-31.1 %) were spend by leisure visitors and 6,200 nights (+6.0 %) by business visitors.

Between January and June, 49,600 registered bed nights (-31.2 %) were recorded for domestic visitors and 7,700 (-56.1 %) for foreigners in Mikkeli, in total 57,400 (-36.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Mikkeli out of total registered bed nights was 1.5 % (+0.6 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 1.6 %.

9,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Mikkeli on average 1.7 nights (+0.11) and foreigners 5.7 nights (+3.0).

Ferry arrivals from different harbors

20,300 Russian travelers via eastern border

A total of 20,300 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 4,800 (-94.3 %)
  • Nuijamaa: 6,100 (-94.6 %)
  • Imatra: 2,300 (-94.9 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,600 (-80.4 %)
  • Vartius: 1,500 (-81.7 %)
  • Kuusamo: 60 (-88.0 %)
  • Salla: 42 (-98.5 %)
  • Raja-Jooseppi: 28 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 590 visa applications to Finland made by the Russians. 65.2 percent were done at St. Petersburg's consulate.

Accommodation sales 724,000 euro

Registered accommodation sales in June were 724,000 euro (-264,000).

Registered January-June sales were 3.0 million euro and they decreased 1.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 93 € 1.9 % 94 € 9.9 %
Bed Night (Registered) 42 € -7.0 % 52 € 1.9 %
Revpar (Registered) 31 € -27.3 % 28 € -24.1 %

Tax free sales +12.9 % (January)

Tax free sales increased 13 percent from the previous year.

(Russians +14.3 %, Chinese -48.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-2)
750 rooms (-48)
1,800 beds (-133)

Room utilization 33.3 % (-13)
Unsold rooms 500
Bed utilization 28.8 % (-5.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.57/10 (+0.02).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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