Mikkeli
Accommodation and Travel Stats

September 2022

Mikkeli: Tourism in a nutshell

icon: star 24,300
19 %
icon: finland 17,800
1 %
icon: foreign 6,500
141 %
Top 3:
Thailand
3,300
Russia
680
1,347 %
Germany
590
22 %
icon: star 13,200
4 %
icon: finland 11,700
2 %
icon: foreign 1,400
123 %
Top 3:
Germany
280
28 %
Russia
220
808 %
Thailand
196
Average prices:
Night
48.50 €
1.70 €
Room
100.40 €
0.20 €
RevPAR
50.00 €
6.30 €
icon: establishment 17
6 %
icon: room 760
2 %
icon: bed 2,000
6 %
icon: temperature 17.5 °C
3.0 °C
icon: rainfall 62 mm
38 mm

Registered bed nights increased 19 percent (August)

In August 2022, 24,300 registered bed nights were recorded in Mikkeli (+19.1 %), of which 17,800 nights were spent by domestic visitors and 6,500 nights by foreigners. Registered domestic bed nights increased one percent and registered foreign bed nights increased 141 percent. In total, registered bed nights increased 19 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Thailand (3,300 nights).

16,400 nights (+15.2 %) were spend by leisure visitors and 7,900 nights (+28.2 %) by business visitors.

Between January and August, 115,000 registered bed nights (-1.8 %) were recorded for domestic visitors and 16,500 (+64.1 %) for foreigners in Mikkeli, in total 132,000 (+3.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Mikkeli out of total registered bed nights was 1.1 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.2 %.

Comparison of registered bed nights between regions

13,200 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 89.0 percent were domestic, and 11.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Mikkeli on average 1.5 nights (+0.04) and foreigners 4.5 nights (+0.34).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 250 percent (August)

A total of 129,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 59,700 (+405.7 %)
  • Nuijamaa: 36,900 (+210.0 %)
  • Imatra: 18,400 (+518.8 %)
  • Niirala: 9,900 (+36.3 %)
  • Vartius: 3,100 (+47.2 %)
  • Kuusamo: 68 (+36.0 %)
  • Salla: 720 (+234.6 %)
  • Raja-Jooseppi: 740 (+1,054.7 %)

Russian visa applications increased 330 percent (June)

There was a total of 12,000 visa applications to Finland made by the Russians. 81.5 percent were done at St. Petersburg's consulate.

Accommodation sales 1.5 million euro (August)

Total accommodation sales in August were 1.5 million euro (+79,900). The share of Airbnb and Vrbo was 21.9 percent. Therefore, registered accommodation sales were 1.2 million euro (+155,000) and non-registered sales 331,000 euro (-75,100).

Total January-August sales were 9.0 million euro and they increased 4,300 euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 130 € -7.0 % 140 € -4.9 %
Adr (Registered) 100 € -0.2 % 103 € 3.6 %
Revpar (Non-Registered) 95 € 1.6 % 87 € -11.0 %
Revpar (Registered) 50 € 14.5 % 43 € 15.8 %
Bed Night (Registered) 48 € -3.3 % 52 € 9.4 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

17 accommodation establishments (-1)
760 rooms (-19)
2,000 beds (+121)

Room utilization 49.8 % (+6.4)
Unsold rooms 380

Airbnb and Vrbo

156 accommodation establishments (-48)
138 apartments (-44)
290 rooms (-127)

Apartment utilization 73.2 % (+6.2)
Unsold apartments 37

Registered room utilization for establishments

Website's user sessions by language

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.38/10 (+0.04).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Socialblade, Statistics Finland, Tak Research

Mikkelin kaupunki
Raatihuoneenkatu 8 – 10
50100 Mikkeli
Puh. (015) 1941

(Kuva:Jyri Tiusanen) mikkeli logo

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