Mikkeli
Accommodation and Travel Stats

April 2020

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Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,900
80 %
icon: finland 2,500
79 %
icon: foreign 320
84 %
Top 3:
Estonia
250
39 %
Visitors icon
Visitors
icon: star 1,100
87 %
icon: finland 1,100
86 %
icon: foreign 21
97 %
Top 3:
Estonia
21
58 %
Accommodation Sales icon
Accommodation Sales
icon: star 162,000 €
78 %
Average prices:
Night
56.40 €
5.60 €
Room
91.70 €
7.10 €
RevPAR
11.40 €
25.90 €
Capacity icon
Capacity
icon: establishment 16
11 %
icon: room 550
16 %
icon: bed 1,400
13 %
utilization icon
Utilization
icon: room 0.12
72 %
icon: bed 0.08
73 %
Weather icon
Weather
icon: temperature 2.4 °C
2.2 °C
icon: rainfall 25 mm
22 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,900 registered bed nights

In April 2020, 2,900 bed nights were recorded in Mikkeli (-79.9 %), of which 2,500 nights were spent by domestic visitors and 320 nights by foreigners. Domestic bed nights decreased 79 percent and foreign bed nights decreased 84 percent. In total, bed nights decreased 80 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (250 nights).

740 nights (-90.6 %) were spend by leisure visitors and 2,100 nights (-66.7 %) by business visitors.

Between January and April, 28,300 bed nights (-35.1 %) were recorded for domestic visitors and 6,600 (-39.3 %) for foreigners in Mikkeli, in total 34,900 (-36.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Mikkeli out of total bed nights was 1.5 % (+0.6 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 1.9 %.

1,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all arrivals, 98.1 percent were domestic, and 1.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Mikkeli on average 2.4 nights (+0.74) and foreigners 15 nights (+12).

Ferry arrivals from different harbors

20,100 Russian travelers via eastern border

A total of 20,100 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 63.1 percent.

  • Vaalimaa: 4,300 (-93.9 %)
  • Nuijamaa: 5,800 (-94.2 %)
  • Imatra: 2,500 (-94.0 %)
  • Vainikkala (train): 8.0 (-99.9 %)
  • Niirala: 4,700 (-78.0 %)
  • Vartius: 1,700 (-79.0 %)
  • Kuusamo: 77 (-76.5 %)
  • Salla: 24 (-99.0 %)
  • Raja-Jooseppi: 17 (-99.3 %)

Russian visa applications decreased 89 percent

There was a total of 8,600 visa applications to Finland made by the Russians. 92.3 percent were done at St. Petersburg's consulate.

Accommodation sales 162,000 euro

Registered accommodation sales in April were 162,000 euro (-563,000).

Registered January-April sales were 2.0 million euro and they decreased 862,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 92 € 8.4 % 94 € 13.2 %
Bed Night (Registered) 56 € 11.1 % 57 € 9.0 %
Revpar (Registered) 11 € -69.5 % 30 € -16.3 %

Tax free sales +12.9 % (January)

Tax free sales increased 13 percent from the previous year.

(Russians +14.3 %, Chinese -48.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-2)
550 rooms (-102)
1,400 beds (-220)

Room utilization 12.4 % (-32)
Unsold rooms 480
Bed utilization 8.0 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 9.23/10 (+0.6).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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