Mikkeli
Accommodation and Travel Stats

February 2020

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Mikkeli: Tourism in a nutshell

Bed Nights

12,200

10 %

10,500

5 %

1,700

34 %

Top 3:

Russia

660

12 %

Estonia

290

22 %

Germany

136

5 %

Visitors

8,100

9 %

7,400

15 %

640

34 %

Top 3:

Russia

320

22 %

Estonia

24 %

Sweden

72 %

Accommodation Sales

727,000 €

2 %

Average prices:

Night

59.80 €

7.00 €

Room

95.40 €

9.50 €

RevPAR

41.50 €

3.20 €

Capacity

11 %

580

9 %

1,500

9 %

Utilization

0.44

2 %

0.28

4 %

Weather

-1.7 °C

1.0 °C

43 mm

5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,200 registered bed nights

In February 2020, 12,200 bed nights were recorded in Mikkeli (-10.2 %), of which 10,500 nights were spent by domestic visitors and 1,700 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased 34 percent. In total, bed nights decreased 10 percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (660 nights).

5,600 nights (-3.9 %) were spend by leisure visitors and 6,600 nights (-14.9 %) by business visitors.

Between January and February, 20,400 bed nights (+3.9 %) were recorded for domestic visitors and 5,200 (-20.8 %) for foreigners in Mikkeli, in total 25,600 (-2.3 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Mikkeli out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

8,100 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 92.1 percent were domestic, and 7.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Mikkeli on average 1.4 nights (-0.3) and foreigners 2.6 nights (+0.01).

Ferry arrivals from different harbors

International = International cruise ships

Trips by Russian travelers over the eastern border increased 36 percent

A total of 255,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.5 percent.

Vaalimaa: 61,000 (+24.5 %)
Nuijamaa: 108,000 (+42.0 %)
Imatra: 49,700 (+55.9 %)
Vainikkala (train): 14,400 (+24.8 %)

Niirala: 21,200 (+20.4 %)
Vartius: 7,800 (+13.6 %)
Kuusamo: 610 (+44.1 %)
Salla: 2,900 (+29.5 %)
Raja-Jooseppi: 2,600 (+22.3 %)

Russian visa applications increased 29 percent

There was a total of 51,600 visa applications to Finland made by the Russians. 83.4 percent were done at St. Petersburg's consulate.

Accommodation sales 727,000 euro

Registered accommodation sales in February were 727,000 euro (+12,700).

Registered January-February sales were 1.5 million euro and they increased 74,300 euro from the previous year.

Average prices

= change at least 10 %
	February 2020 Amount	Change	jan-February 2020 Amount	Change
Adr (Registered)	95 €	11.1 %	94 €	11.8 %
Bed Night (Registered)	60 €	13.3 %	57 €	7.9 %
Revpar (Registered)	41 €	8.4 %	40 €	14.3 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Tax free sales +12.9 % (January)

Tax free sales increased 13 percent from the previous year.

(Russians +14.3 %, Chinese -48.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-2)
580 rooms (-58)
1,500 beds (-148)

Room utilization 43.5 % (-1.1)
Unsold rooms 330
Bed utilization 28.4 % (-1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli"

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.69/10 (+0.02).

Hotel customer satisfaction by nationalities

Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

Mikkeli Accommodation and Travel Stats