Mikkeli
Accommodation and Travel Stats

October 2019

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Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,500
11 %
icon: finland 12,600
17 %
icon: foreign 1,900
16 %
Visitors icon
Visitors
icon: star 8,700
21 %
icon: finland 8,200
27 %
icon: foreign 580
24 %
Accommodation Sales icon
Accommodation Sales
icon: star 824,000 €
25 %
Average prices:
Night
56.90 €
6.20 €
Room
88.20 €
11.40 €
RevPAR
40.60 €
8.90 €
Capacity icon
Capacity
icon: establishment 18
0 %
icon: room 650
2 %
icon: bed 1,600
0 %
Weather icon
Weather
icon: temperature 3.1 °C
1.4 °C
icon: rainfall 60 mm
15 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In October 2019, 14,500 bed nights were recorded in Mikkeli (+11.3 %), of which 12,600 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights increased 17 percent and foreign bed nights decreased 16 percent. In total, bed nights increased 11 percent from last year's October.

6,800 nights (+5.7 %) were spend by leisure visitors and 7,700 nights (+16.9 %) by business visitors.

Between January and October, 147,000 bed nights (+3.2 %) were recorded for domestic visitors and 37,200 (-7.0 %) for foreigners in Mikkeli, in total 184,000 (+0.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Mikkeli out of total bed nights was 0.9 % (0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.4 %.

8,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Mikkeli on average 1.5 nights (-0.13) and foreigners 3.3 nights (+0.32).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 14 percent

A total of 275,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.4 percent.

  • Vaalimaa: 73,900 (+9.3 %)
  • Nuijamaa: 116,000 (+20.2 %)
  • Imatra: 46,200 (+12.6 %)
  • Vainikkala (train): 14,700 (+24.7 %)
  • Niirala: 22,700 (+13.2 %)
  • Vartius: 8,900 (+2.0 %)
  • Kuusamo: 460 (+32.6 %)
  • Salla: 2,700 (+6.4 %)
  • Raja-Jooseppi: 2,600 (+18.0 %)

Russian visa applications increased 41 percent

There was a total of 64,800 visa applications to Finland made by the Russians. 81.6 percent were done at St. Petersburg's consulate.

Accommodation sales 824,000 euro

Registered accommodation sales in October were 824,000 euro (+164,000).

Registered January-October sales were 9.0 million euro and they increased 674,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 88 € 14.8 %  90 € 7.2 %
Bed Night (Registered) 57 € 12.1 %  49 € 7.1 %
Revpar (Registered) 41 € 28.2 %  42 € 9.0 %

Tax free sales -23.0 %

Tax free sales decreased 23 percent from the previous year.

(Russians -28.8 %, Chinese +435.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+0)
650 rooms (-13)
1,600 beds (+8)

Room utilization 46.0 % (+4.8)
Unsold rooms 350
Bed utilization 29.7 % (+3.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.83/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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