Mikkeli
Accommodation and Travel Stats

June 2020

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Mikkeli: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

17,400

21 %

16,600

7 %

790

81 %

Accommodation Sales

724,000 €

27 %

Average prices:

Night

41.70 €

3.20 €

Room

92.60 €

1.70 €

RevPAR

30.80 €

11.60 €

Capacity

10 %

750

6 %

1,800

7 %

Utilization

33 %

29 %

16 %

Weather

17.6 °C

1.1 °C

52 mm

26 mm

17,400 registered bed nights

In June 2020, 17,400 registered bed nights were recorded in Mikkeli (-21.2 %), of which 16,600 nights were spent by domestic visitors and 790 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 81 percent. In total, registered bed nights decreased 21 percent from last year's June.

11,100 nights (-31.1 %) were spend by leisure visitors and 6,200 nights (+6.0 %) by business visitors.

Between January and June, 49,600 registered bed nights (-31.2 %) were recorded for domestic visitors and 7,700 (-56.1 %) for foreigners in Mikkeli, in total 57,400 (-36.1 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Mikkeli out of total registered bed nights was 1.5 % (+0.6 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 1.6 %.

9,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Mikkeli on average 1.7 nights (+0.11) and foreigners 5.7 nights (+3.0).

Ferry arrivals from different harbors

International = International cruise ships

20,300 Russian travelers via eastern border

A total of 20,300 Russians arrived in Finland over the eastern border crossings.

Vaalimaa: 4,800 (-94.3 %)
Nuijamaa: 6,100 (-94.6 %)
Imatra: 2,300 (-94.9 %)
Vainikkala (train): 0.0 (-100.0 %)

Niirala: 4,600 (-80.4 %)
Vartius: 1,500 (-81.7 %)
Kuusamo: 60 (-88.0 %)
Salla: 42 (-98.5 %)
Raja-Jooseppi: 28 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 590 visa applications to Finland made by the Russians. 65.2 percent were done at St. Petersburg's consulate.

Accommodation sales 724,000 euro

Registered accommodation sales in June were 724,000 euro (-264,000).

Registered January-June sales were 3.0 million euro and they decreased 1.6 million euro from the previous year.

Average prices

= change at least 10 %
	June 2020 Amount	Change	jan-June 2020 Amount	Change
Adr (Registered)	93 €	1.9 %	94 €	9.9 %
Bed Night (Registered)	42 €	-7.0 %	52 €	1.9 %
Revpar (Registered)	31 €	-27.3 %	28 €	-24.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Tax free sales +12.9 % (January)

Tax free sales increased 13 percent from the previous year.

(Russians +14.3 %, Chinese -48.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-2)
750 rooms (-48)
1,800 beds (-133)

Room utilization 33.3 % (-13)
Unsold rooms 500
Bed utilization 28.8 % (-5.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli"

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.57/10 (+0.02).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

Mikkeli Accommodation and Travel Stats