Mikkeli
Accommodation and Travel Stats

October 2018

Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,000
4 %
icon: finland 10,700
9 %
icon: foreign 2,300
26 %
Top 3:
Russia
710
9 %
Estonia
440
232 %
Germany
165
42 %
Visitors icon
Visitors
icon: star 7,200
12 %
icon: finland 6,400
12 %
icon: foreign 760
11 %
Top 3:
Russia
300
28 %
Sweden
58
42 %
Estonia
54
10 %
Accommodation Sales icon
Accommodation Sales
icon: star 660,000 €
2 %
Average prices:
Night
50.70 €
1.00 €
Room
76.80 €
1.00 €
RevPAR
31.60 €
0.50 €
Capacity icon
Capacity
icon: establishment 18
0 %
icon: room 660
0 %
icon: bed 1,600
1 %
Weather icon
Weather
icon: temperature 4.5 °C
0.6 °C
icon: rainfall 45 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

13,000 registered bed nights

In October 2018, 13,000 bed nights were recorded in Mikkeli (-4.2 %), of which 10,700 nights were spent by domestic visitors and 2,300 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights increased 26 percent. In total, bed nights decreased four percent from last year's October.

Most foreign bed nights were recorded for travelers from Russia (710 nights).

6,500 nights (+5.1 %) were spend by leisure visitors and 6,500 nights (-11.9 %) by business visitors.

Between January and October, 142,000 bed nights (-9.2 %) were recorded for domestic visitors and 40,000 (-4.7 %) for foreigners in Mikkeli, in total 182,000 (-8.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.6 million bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+1.6 %) were spent by domestic visitors and 387,000 nights (+5.3 %) by foreigners.

The market share of Mikkeli out of total bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.6 %.

7,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 89.4 percent were domestic, and 10.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Mikkeli on average 1.7 nights (+0.06) and foreigners 3.0 nights (+0.86).

Ferry arrivals from different harbors

241,000 Russian travelers via eastern border

A total of 241,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 90.3 percent.

  • Vaalimaa: 67,700 (-8.0 %)
  • Nuijamaa: 96,800 (+6.4 %)
  • Imatra: 41,000 (-2.6 %)
  • Vainikkala (train): 11,800 (+3.3 %)
  • Niirala: 20,100 (-6.9 %)
  • Vartius: 8,800 (+4.9 %)
  • Kuusamo: 340 (+11.7 %)
  • Salla: 2,600 (-9.8 %)
  • Raja-Jooseppi: 2,200 (-11.6 %)

Russian visa applications decreased 18 percent

There was a total of 46,000 visa applications to Finland made by the Russians. 80.1 percent were done at St. Petersburg's consulate.

Accommodation sales 660,000 euro

Registered accommodation sales in October were 660,000 euro (-15,400).

Registered January-October sales were 8.4 million euro and they decreased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
October 2018
Amount
Change jan-October 2018
Amount
Change
Adr (Registered) 77 € 1.3 % 84 € -5.7 %
Bed Night (Registered) 51 € 2.0 % 46 € -4.0 %
Revpar (Registered) 32 € -1.5 % 38 € -14.9 %

Tax free sales -14.2 %

Tax free sales decreased 14 percent from the previous year.

(Russians -8.7 %, Chinese +562.6 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+0)
660 rooms (-3)
1,600 beds (-18)

Room utilization 41.2 % (-1.2)
Unsold rooms 390
Bed utilization 26.3 % (-0.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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