Mikkeli
Accommodation and Travel Stats

September 2019

Mikkeli: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,900
9 %
icon: finland 12,000
8 %
icon: foreign 2,900
11 %
Top 3:
Russia
920
17 %
Estonia
530
16 %
Germany
350
189 %
Visitors icon
Visitors
icon: star 8,500
10 %
icon: finland 7,600
9 %
icon: foreign 940
18 %
Top 3:
Russia
310
17 %
China
104
62 %
Germany
96
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 872,000 €
4 %
Average prices:
Night
58.70 €
7.10 €
Room
94.50 €
8.90 €
RevPAR
41.80 €
0.00 €
Capacity icon
Capacity
icon: establishment 18
0 %
icon: room 680
2 %
icon: bed 1,700
7 %
utilization icon
Utilization
icon: room 44 %
9 %
icon: bed 29 %
14 %
Weather icon
Weather
icon: temperature 9.4 °C
1.9 °C
icon: rainfall 55 mm
21 mm

14,900 registered bed nights

In September 2019, 14,900 registered bed nights were recorded in Mikkeli (-8.7 %), of which 12,000 nights were spent by domestic visitors and 2,900 nights by foreigners. Registered domestic bed nights decreased eight percent and registered foreign bed nights decreased 11 percent. In total, registered bed nights decreased nine percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Russia (920 nights).

8,300 nights (-3.9 %) were spend by leisure visitors and 6,600 nights (-14.2 %) by business visitors.

Between January and September, 134,000 registered bed nights (+2.0 %) were recorded for domestic visitors and 35,300 (-6.5 %) for foreigners in Mikkeli, in total 170,000 (+0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 1.8 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+3.0 %) were spent by domestic visitors and 516,000 nights (+11.2 %) by foreigners.

The market share of Mikkeli out of total registered bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.6 %.

8,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all registered arrivals, 88.9 percent were domestic, and 11.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mikkeli on average 1.6 nights (+0.01) and foreigners 3.1 nights (+0.24).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased six percent

A total of 251,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.4 percent.

  • Vaalimaa: 69,900 (+1.0 %)
  • Nuijamaa: 102,000 (+7.5 %)
  • Imatra: 44,100 (+9.7 %)
  • Vainikkala (train): 13,200 (+17.4 %)
  • Niirala: 20,600 (+6.0 %)
  • Vartius: 8,000 (+1.0 %)
  • Kuusamo: 430 (+51.9 %)
  • Salla: 2,400 (+13.2 %)
  • Raja-Jooseppi: 2,400 (+12.1 %)

Russian visa applications increased 82 percent

There was a total of 69,800 visa applications to Finland made by the Russians. 87.9 percent were done at St. Petersburg's consulate.

Accommodation sales 872,000 euro

Registered accommodation sales in September were 872,000 euro (+32,200).

Registered January-September sales were 8.2 million euro and they increased 510,000 euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 94 € 10.5 % 90 € 6.6 %
Bed Night (Registered) 59 € 13.8 % 48 € 6.5 %
Revpar (Registered) 42 € 0.0 % 42 € 7.4 %

Tax free sales -6.8 %

Tax free sales decreased seven percent from the previous year.

(Russians -4.8 %, Chinese +291.7 %, Japanese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+0)
680 rooms (+13)
1,700 beds (+117)

Room utilization 44.2 % (-4.6)
Unsold rooms 380
Bed utilization 28.9 % (-4.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mikkeli + keyword"

Google searches for "mikkeli" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.58/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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