Mjölby
Accommodation and Travel Stats

March 2020

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Mjölby: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,800
38 %
icon: sweden 1,500
45 %
icon: foreign 270
123 %
Visitors icon
Visitors
icon: star 950
52 %
icon: sweden 910
52 %
icon: foreign 40
44 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. SEK
37 %
Average prices:
Night
732.20 SEK
10.50 SEK
Room
958.60 SEK
22.10 SEK
RevPAR
343.00 SEK
60.80 SEK
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 149
12 %
icon: bed 320
0 %
utilization icon
Utilization
icon: room 0.36
13 %
icon: bed 0.26
21 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,800 registered bed nights

In March 2020, 1,800 bed nights were recorded in Mjölby (-38.1 %), of which 1,500 nights were spent by domestic visitors and 270 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights increased 123 percent. In total, bed nights decreased 38 percent from last year's March.

540 rooms (+45.8 %) were booked by leisure visitors and 800 rooms (-53.3 %) by business visitors.

Between January and March, 5,700 bed nights (-14.4 %) were recorded for domestic visitors and 580 (+47.3 %) for foreigners in Mjölby, in total 6,300 (-11.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Mjölby out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

950 tourists arrived to accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Mjölby on average 1.6 nights (+0.2) and foreigners 6.7 nights (+5.0).

Ferry arrivals from different harbors

Accommodation sales 1.3 million SEK

Registered accommodation sales in March were 1.3 million SEK (-763,000).

Registered January-March sales were 4.8 million SEK and they decreased 547,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 960 SEK -2.3 % 950 SEK -3.3 %
Bed Night (Registered) 730 SEK 1.5 % 760 SEK 0.8 %
Revpar (Registered) 340 SEK -15.0 % 400 SEK 9.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
149 rooms (-20)
320 beds (+1)

Room utilization 35.8 % (-5.4)
Unsold rooms 96
Bed utilization 25.6 % (-6.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mjölby + keyword"

Google searches for "mjölby" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (February)

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.72/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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