Mora
Accommodation and Travel Stats

December 2019

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Mora: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,800
15 %
icon: sweden 17,100
16 %
icon: foreign 750
8 %
Top 3:
Norway
133
27 %
Germany
129
2 %
Netherlands
110
24 %
Visitors icon
Visitors
icon: star 8,800
27 %
icon: sweden 8,400
27 %
icon: foreign 410
20 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.7 mill. SEK
46 %
Average prices:
Night
374.80 SEK
80.40 SEK
Room
1,308.30 SEK
117.00 SEK
RevPAR
380.00 SEK
16.80 SEK
Capacity icon
Capacity
icon: establishment 24
41 %
icon: room 570
47 %
icon: bed 1,700
29 %
Weather icon
Weather
icon: temperature -1.4 °C
3.2 °C
icon: rainfall 37 mm
18 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In December 2019, 17,800 bed nights were recorded in Mora (+14.9 %), of which 17,100 nights were spent by domestic visitors and 750 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased eight percent. In total, bed nights increased 15 percent from last year's December.

Most foreign bed nights were recorded for travelers from Norway (133 nights).

3,600 rooms (+26.6 %) were booked by leisure visitors and 1,500 rooms (+53.2 %) by business visitors.

Between January and December, 265,000 bed nights (+9.1 %) were recorded for domestic visitors and 60,800 (+5.9 %) for foreigners in Mora, in total 326,000 (+8.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Mora out of total bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

8,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all arrivals, 95.3 percent were domestic, and 4.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Mora on average 2.0 nights (-0.19) and foreigners 1.8 nights (-0.54).

Ferry arrivals from different harbors

Accommodation sales 6.7 million SEK

Registered accommodation sales in December were 6.7 million SEK (+2.1 million).

Registered January-December sales were 109.1 million SEK and they increased 36.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,300 SEK 9.8 % 1,500 SEK 23.9 % 
Revpar (Registered) 380 SEK -4.2 % 560 SEK 16.2 % 
Bed Night (Registered) 370 SEK 27.3 %  330 SEK 39.2 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+7)
570 rooms (+183)
1,700 beds (+380)

Room utilization 29.0 % (-4.3)
Unsold rooms 410
Bed utilization 35.1 % (-5.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mora + keyword"

Google searches for "mora" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.39/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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