Mora
Accommodation and Travel Stats
March 2020
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Mora: Tourism in a nutshell
13,300
12,500
760
5,500
5,200
300
4.9 mill. SEK
24
580
1,700
0.22
0.28
1.3 °C
28 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
13,300 registered bed nights
In March 2020, 13,300 bed nights were recorded in Mora (-29.1 %), of which 12,500 nights were spent by domestic visitors and 760 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights decreased 56 percent. In total, bed nights decreased 29 percent from last year's March.
2,500 rooms (-40.2 %) were booked by leisure visitors and 1,100 rooms (-10.3 %) by business visitors.
Between January and March, 54,600 bed nights (-1.4 %) were recorded for domestic visitors and 4,400 (+2.8 %) for foreigners in Mora, in total 59,000 (-1.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
5,500 tourists arrived to accommodation
Arrivals to registered accommodation decreased 35 percent compared to earlier year. Of all arrivals, 94.5 percent were domestic, and 5.5 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Mora on average 2.4 nights (+0.17) and foreigners 2.5 nights (+0.45).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 4.9 million SEK
Registered accommodation sales in March were 4.9 million SEK (-3.9 million).
Registered January-March sales were 26.9 million SEK and they decreased 361,000 euro from the previous year.
Average prices
|
March 2020
Amount |
Change |
jan-March 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,400 SEK | -16.4 % | 1,600 SEK | 0.7 % |
| Bed Night (Registered) | 370 SEK | -21.5 % | 460 SEK | -0.2 % |
| Revpar (Registered) | 300 SEK | -43.9 % | 550 SEK | -7.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
24 accommodation establishments (+2)
580 rooms (+33)
1,700 beds (+111)
Room utilization 22.0 % (-11)
Unsold rooms 450
Bed utilization 27.9 % (-13)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "mora"
Global Google searches for "mora + keyword"
Google searches for "mora" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 7.83/10 (-0.06).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute
More information available at the dashboard