Mora
Accommodation and Travel Stats

September 2020

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Mora: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,000
6 %
icon: sweden 12,800
3 %
icon: foreign 1,200
28 %
Visitors icon
Visitors
icon: star 8,000
1 %
icon: sweden 7,400
4 %
icon: foreign 640
37 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.0 mill. SEK
9 %
Average prices:
Night
354.20 SEK
10.50 SEK
Room
1,184.60 SEK
78.60 SEK
RevPAR
302.60 SEK
36.80 SEK
Capacity icon
Capacity
icon: establishment 25
9 %
icon: room 580
6 %
icon: bed 1,700
7 %
utilization icon
Utilization
icon: room 26 %
5 %
icon: bed 29 %
9 %
Weather icon
Weather
icon: temperature 10.9 °C
1.0 °C
icon: rainfall 44 mm
48 mm

14,000 registered bed nights

In September 2020, 14,000 registered bed nights were recorded in Mora (-6.0 %), of which 12,800 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights decreased three percent and registered foreign bed nights decreased 28 percent. In total, registered bed nights decreased six percent from last year's September.

3,200 rooms (+18.3 %) were booked by leisure visitors and 980 rooms (-38.4 %) by business visitors.

Between January and September, 188,000 registered bed nights (-16.7 %) were recorded for domestic visitors and 10,000 (-82.9 %) for foreigners in Mora, in total 198,000 (-30.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Mora out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.3 %.

8,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 92.0 percent were domestic, and 8.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mora on average 1.7 nights (-0.13) and foreigners 1.8 nights (+0.21).

Ferry arrivals from different harbors

Accommodation sales 5.0 million SEK

Registered accommodation sales in September were 5.0 million SEK (-474,000).

Registered January-September sales were 64.9 million SEK and they decreased 28.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,200 SEK -6.2 % 1,500 SEK -5.5 %
Bed Night (Registered) 350 SEK -2.9 % 330 SEK 0.2 %
Revpar (Registered) 300 SEK -10.8 % 440 SEK -31.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+2)
580 rooms (+33)
1,700 beds (+111)

Room utilization 25.5 % (-1.3)
Unsold rooms 430
Bed utilization 28.7 % (-3.0)

Registered room utilization for establishments

Global Google searches for "mora + keyword"

Google searches for "mora" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.6/10 (-0.64).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Navigate

previous
next