Mora
Accommodation and Travel Stats

April 2021

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Mora: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,500
30 %
icon: sweden 10,200
28 %
icon: foreign 310
131 %
Visitors icon
Visitors
icon: star 5,000
55 %
icon: sweden 4,800
52 %
icon: foreign 179
198 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.0 mill. SEK
109 %
Average prices:
Night
283.90 SEK
107.20 SEK
Room
1,226.60 SEK
5.20 SEK
RevPAR
177.00 SEK
74.50 SEK
Capacity icon
Capacity
icon: establishment 24
0 %
icon: room 570
1 %
icon: bed 1,700
1 %
utilization icon
Utilization
icon: room 14 %
72 %
icon: bed 22 %
12 %
Weather icon
Weather
icon: temperature 3.8 °C
1.7 °C
icon: rainfall 32 mm
18 mm

Registered bed nights increased 30 percent

In April 2021, 10,500 registered bed nights were recorded in Mora (+30.2 %), of which 10,200 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights increased 28 percent and registered foreign bed nights increased 131 percent. In total, registered bed nights increased 30 percent from last year's April.

1,200 rooms (+58.6 %) were booked by leisure visitors and 1,200 rooms (+209.9 %) by business visitors.

Between January and April, 52,600 registered bed nights (-15.8 %) were recorded for domestic visitors and 1,800 (-60.0 %) for foreigners in Mora, in total 54,400 (-18.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 2.6 million registered bed nights (+102.2 %) were recorded in the whole country, of which 2.3 million nights (+103.3 %) were spent by domestic visitors and 218,000 nights (+90.8 %) by foreigners.

The market share of Mora out of total registered bed nights was 0.4 % (-0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

5,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 55 percent compared to earlier year. Of all registered arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Mora on average 2.1 nights (-0.39) and foreigners 1.7 nights (-0.51).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 3.0 million SEK

Registered accommodation sales in April were 3.0 million SEK (+1.6 million).

Registered January-April sales were 20.9 million SEK and they decreased 7.4 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 1,200 SEK 0.4 % 1,300 SEK -17.0 %
Bed Night (Registered) 280 SEK 60.7 % 380 SEK -9.1 %
Revpar (Registered) 177 SEK 72.6 % 330 SEK -23.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+0)
570 rooms (-6)
1,700 beds (+10)

Room utilization 14.4 % (+6.0)
Unsold rooms 490
Bed utilization 22.1 % (+2.4)

Registered room utilization for establishments

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.02/10 (+0.19).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute, Tillväxtverket

More information available at the dashboard

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