Accommodation and Travel Stats
Mora: Tourism in a nutshell
Registered bed nights increased 15 percent
In December 2019, 17,800 bed nights were recorded in Mora (+14.9 %), of which 17,100 nights were spent by domestic visitors and 750 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased eight percent. In total, bed nights increased 15 percent from last year's December.
Most foreign bed nights were recorded for travelers from Norway (133 nights).
3,600 rooms (+26.6 %) were booked by leisure visitors and 1,500 rooms (+53.2 %) by business visitors.
Between January and December, 265,000 bed nights (+9.1 %) were recorded for domestic visitors and 60,800 (+5.9 %) for foreigners in Mora, in total 326,000 (+8.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
8,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all arrivals, 95.3 percent were domestic, and 4.7 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Mora on average 2.0 nights (-0.19) and foreigners 1.8 nights (-0.54).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.7 million SEK
Registered accommodation sales in December were 6.7 million SEK (+2.1 million).
Registered January-December sales were 109.1 million SEK and they increased 36.8 million euro from the previous year.
|Adr (Registered)||1,300 SEK||9.8 %||1,500 SEK||23.9 %|
|Revpar (Registered)||380 SEK||-4.2 %||560 SEK||16.2 %|
|Bed Night (Registered)||370 SEK||27.3 %||330 SEK||39.2 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
24 accommodation establishments (+7)
570 rooms (+183)
1,700 beds (+380)
Room utilization 29.0 % (-4.3)
Unsold rooms 410
Bed utilization 35.1 % (-5.4)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "mora"
Global Google searches for "mora + keyword"
Google searches for "mora" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.39/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute