Mora
Accommodation and Travel Stats
February 2020
Mora: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
27,600
25,100
2,500
13,400
12,300
1,100
14.8 mill. SEK
25
520
1,400
52 %
65 %
2.1
2.0
2.2
Paid bed nights
Registered bed nights increased 14 percent
In February 2020, 27,600 registered bed nights were recorded in Mora (+14.2 %), of which 25,100 nights were spent by domestic visitors and 2,500 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased 40 percent. In total, registered bed nights increased 14 percent from last year's February.
5,800 rooms (+12.6 %) were booked by leisure visitors and 1,900 rooms (+32.3 %) by business visitors.
Between January and February, 42,100 registered bed nights (+9.6 %) were recorded for domestic visitors and 3,700 (+41.3 %) for foreigners in Mora, in total 45,700 (+11.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels and campsites. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 2.1 nights in registered accommodation
Length of stay in registered accommodation decreased 35 percent compared to earlier year. In Mora, length of stay in February was on average 2.1 nights and in Sweden 2.4 nights (-3.1 %).
During February, domestic visitors stayed in registered accommodation in Mora on average 2.0 nights (-27.8 %) and foreigners 2.2 nights (-4.4 %).
13,400 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 76 percent compared to earlier year. Of all registered arrivals, 91.7 percent were domestic, and 8.3 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Mora on average 2.0 nights (-1.2) and foreigners 2.2 nights (-0.04).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 14.8 million crowns
Registered accommodation sales in February were 14.8 million crowns (+5.1 million).
Registered January-February sales were 20.3 million crowns and they increased 5.5 million crowns from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 1,900 SEK | 31.0 % | 1,600 SEK | 24.5 % |
| Revpar (Registered) | 1,000 SEK | 39.5 % | 670 SEK | 27.0 % |
| Bed Night (Registered) | 540 SEK | 34.2 % | 440 SEK | 23.0 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
25 accommodation establishments (+3)
520 rooms (+33)
1,400 beds (+111)
Room utilization 51.8 % (+3.1)
Unsold rooms 250
Bed utilization 64.8 % (+30)
Registered room utilization for establishments
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Statistics Sweden
More information available at the dashboard