Mörbylånga
Accommodation and Travel Stats

September 2021

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Mörbylånga: Tourism in a nutshell

icon: star 18,300
5 %
icon: sweden 16,000
10 %
icon: foreign 2,300
65 %
icon: star 9,000
4 %
icon: sweden 8,000
0 %
icon: foreign 1,000
46 %
icon: star 7.4 mill. SEK
8 %
Average prices:
Night
404.30 SEK
46.90 SEK
Room
1,197.60 SEK
181.90 SEK
RevPAR
385.40 SEK
88.50 SEK
icon: establishment 37
28 %
icon: room 660
33 %
icon: bed 1,900
35 %
icon: room 32 %
6 %
icon: bed 34 %
27 %
icon: temperature 21.0 °C
icon: rainfall 60 mm
9 mm

18,300 registered bed nights

In September 2021, 18,300 registered bed nights were recorded in Mörbylånga (-4.9 %), of which 16,000 nights were spent by domestic visitors and 2,300 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights increased 65 percent. In total, registered bed nights decreased five percent from last year's September.

4,700 rooms (+20.4 %) were booked by leisure visitors and 1,500 rooms (+36.1 %) by business visitors.

Between January and September, 352,000 registered bed nights (+25.4 %) were recorded for domestic visitors and 21,400 (+160.5 %) for foreigners in Mörbylånga, in total 373,000 (+29.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Mörbylånga out of total registered bed nights was 0.4 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.3 %.

9,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mörbylånga on average 2.0 nights (-0.23) and foreigners 2.2 nights (+0.26).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 7.4 million SEK

Registered accommodation sales in September were 7.4 million SEK (+521,000).

Registered January-September sales were 101.4 million SEK and they increased 29.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 1,200 SEK -13.2 % 1,700 SEK -9.2 %
Bed Night (Registered) 400 SEK 13.1 % 270 SEK 9.4 %
Revpar (Registered) 390 SEK -18.7 % 720 SEK 16.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

37 accommodation establishments (+8)
660 rooms (+163)
1,900 beds (+490)

Room utilization 32.2 % (-2.2)
Unsold rooms 440
Bed utilization 33.5 % (-13)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.87/10 (+0.43).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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