Mörbylånga
Accommodation and Travel Stats

September 2020

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Mörbylånga: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,300
2 %
icon: sweden 17,900
0 %
icon: foreign 1,400
22 %
Top 3:
Germany
640
14 %
Switzerland
350
176 %
Denmark
173
30 %
Visitors icon
Visitors
icon: star 8,700
0 %
icon: sweden 8,000
1 %
icon: foreign 710
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.9 mill. SEK
6 %
Average prices:
Night
357.40 SEK
28.00 SEK
Room
1,379.50 SEK
75.60 SEK
RevPAR
474.00 SEK
26.00 SEK
Capacity icon
Capacity
icon: establishment 29
0 %
icon: room 490
0 %
icon: bed 1,400
0 %
utilization icon
Utilization
icon: room 34 %
0 %
icon: bed 46 %
3 %
Weather icon
Weather
icon: temperature 15.1 °C
icon: rainfall 36 mm
1 mm

19,300 registered bed nights

In September 2020, 19,300 registered bed nights were recorded in Mörbylånga (-1.9 %), of which 17,900 nights were spent by domestic visitors and 1,400 nights by foreigners. Registered domestic bed nights increased less than one percent and registered foreign bed nights decreased 22 percent. In total, registered bed nights decreased two percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (640 nights).

3,900 rooms (-1.8 %) were booked by leisure visitors and 1,100 rooms (+10.0 %) by business visitors.

Between January and September, 280,000 registered bed nights (-9.3 %) were recorded for domestic visitors and 8,200 (-81.5 %) for foreigners in Mörbylånga, in total 289,000 (-18.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Mörbylånga out of total registered bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

8,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mörbylånga on average 2.2 nights (-0.02) and foreigners 2.0 nights (-0.28).

Ferry arrivals from different harbors

Accommodation sales 6.9 million SEK

Registered accommodation sales in September were 6.9 million SEK (+415,000).

Registered January-September sales were 71.7 million SEK and they decreased 16.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,400 SEK 5.8 % 1,900 SEK 3.9 %
Revpar (Registered) 470 SEK 5.8 % 620 SEK -21.3 %
Bed Night (Registered) 360 SEK 8.5 % 250 SEK -0.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+0)
490 rooms (+0)
1,400 beds (+0)

Room utilization 34.4 % (+0.0)
Unsold rooms 320
Bed utilization 46.1 % (-1.3)

Registered room utilization for establishments

Global Google searches for "mörbylånga + keyword"

Google searches for "mörbylånga" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.44/10 (-0.12).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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