Mörbylånga
Accommodation and Travel Stats

September 2019

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Mörbylånga: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,600
11 %
icon: sweden 17,800
13 %
icon: foreign 1,800
7 %
Visitors icon
Visitors
icon: star 8,700
13 %
icon: sweden 7,900
14 %
icon: foreign 800
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.5 mill. SEK
71 %
Average prices:
Night
329.40 SEK
115.50 SEK
Room
1,303.90 SEK
47.20 SEK
RevPAR
448.00 SEK
104.10 SEK
Capacity icon
Capacity
icon: establishment 29
4 %
icon: room 490
92 %
icon: bed 1,400
17 %
Weather icon
Weather
icon: rainfall 37 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In September 2019, 19,600 bed nights were recorded in Mörbylånga (+11.0 %), of which 17,800 nights were spent by domestic visitors and 1,800 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights decreased seven percent. In total, bed nights increased 11 percent from last year's September.

4,000 rooms (+81.9 %) were booked by leisure visitors and 1,000 rooms (+60.3 %) by business visitors.

Between January and September, 309,000 bed nights (+4.4 %) were recorded for domestic visitors and 44,400 (+25.3 %) for foreigners in Mörbylånga, in total 353,000 (+6.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Mörbylånga out of total bed nights was 0.4 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

8,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all arrivals, 90.8 percent were domestic, and 9.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Mörbylånga on average 2.3 nights (-0.02) and foreigners 2.3 nights (-0.3).

Ferry arrivals from different harbors

Accommodation sales 6.5 million SEK

Registered accommodation sales in September were 6.5 million SEK (+2.7 million).

Registered January-September sales were 88.0 million SEK and they increased 48.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,300 SEK -3.5 % 1,800 SEK 20.9 % 
Revpar (Registered) 450 SEK -18.9 %  790 SEK 10.1 % 
Bed Night (Registered) 330 SEK 54.0 %  250 SEK 108.7 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+1)
490 rooms (+240)
1,400 beds (+210)

Room utilization 34.4 % (-6.5)
Unsold rooms 320
Bed utilization 47.4 % (-7.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mörbylånga + keyword"

Google searches for "mörbylånga" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.56/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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