Mörbylånga
Accommodation and Travel Stats

April 2020

Mörbylånga: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,600
47 %
icon: sweden 4,300
47 %
icon: foreign 330
50 %
Visitors icon
Visitors
icon: star 1,400
67 %
icon: sweden 1,400
66 %
icon: foreign 62
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. SEK
60 %
Average prices:
Night
287.00 SEK
91.10 SEK
Room
675.10 SEK
271.30 SEK
RevPAR
113.80 SEK
182.90 SEK
Capacity icon
Capacity
icon: establishment 23
0 %
icon: room 430
2 %
icon: bed 1,300
3 %
utilization icon
Utilization
icon: room 0.17
46 %
icon: bed 0.13
49 %
Weather icon
Weather
icon: rainfall 17 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,600 registered bed nights

In April 2020, 4,600 bed nights were recorded in Mörbylånga (-47.3 %), of which 4,300 nights were spent by domestic visitors and 330 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights decreased 50 percent. In total, bed nights decreased 47 percent from last year's April.

1,300 rooms (-52.6 %) were booked by leisure visitors and 680 rooms (-13.8 %) by business visitors.

Between January and April, 13,800 bed nights (-19.3 %) were recorded for domestic visitors and 860 (-34.2 %) for foreigners in Mörbylånga, in total 14,600 (-20.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Mörbylånga out of total bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.3 %.

1,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 67 percent compared to earlier year. Of all arrivals, 95.6 percent were domestic, and 4.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Mörbylånga on average 3.2 nights (+1.1) and foreigners 5.3 nights (+3.2).

Ferry arrivals from different harbors

Accommodation sales 1.3 million SEK

Registered accommodation sales in April were 1.3 million SEK (-2.0 million).

Registered January-April sales were 5.0 million SEK and they decreased 3.3 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 680 SEK -28.7 % 700 SEK -29.0 %
Bed Night (Registered) 290 SEK -24.1 % 340 SEK -24.5 %
Revpar (Registered) 114 SEK -61.7 % 137 SEK -44.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
430 rooms (+10)
1,300 beds (+40)

Room utilization 16.8 % (-14)
Unsold rooms 360
Bed utilization 13.3 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "mörbylånga + keyword"

Google searches for "mörbylånga" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (October 2019)

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.99/10.

Hotel customer satisfaction by nationalities

Share this report

Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Navigate

previous
next