Motala
Accommodation and Travel Stats

March 2020

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Motala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,600
10 %
icon: sweden 2,400
10 %
icon: foreign 290
5 %
Visitors icon
Visitors
icon: star 1,100
28 %
icon: sweden 1,000
25 %
icon: foreign 64
56 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. SEK
30 %
Average prices:
Night
503.60 SEK
144.70 SEK
Room
970.20 SEK
124.40 SEK
RevPAR
163.60 SEK
69.50 SEK
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 320
0 %
icon: bed 670
3 %
utilization icon
Utilization
icon: room 0.17
21 %
icon: bed 0.15
9 %
Weather icon
Weather
icon: rainfall 42 mm
17 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,600 registered bed nights

In March 2020, 2,600 bed nights were recorded in Motala (-9.6 %), of which 2,400 nights were spent by domestic visitors and 290 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased five percent. In total, bed nights decreased 10 percent from last year's March.

370 rooms (-1.7 %) were booked by leisure visitors and 1,000 rooms (-26.0 %) by business visitors.

Between January and March, 8,400 bed nights (+15.7 %) were recorded for domestic visitors and 920 (-23.5 %) for foreigners in Motala, in total 9,300 (+10.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Motala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Motala on average 2.3 nights (+0.38) and foreigners 4.5 nights (+2.4).

Ferry arrivals from different harbors

Accommodation sales 1.3 million SEK

Registered accommodation sales in March were 1.3 million SEK (-565,000).

Registered January-March sales were 5.0 million SEK and they decreased 233,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 970 SEK -11.4 % 1,000 SEK -4.9 %
Bed Night (Registered) 500 SEK -22.3 % 540 SEK -13.2 %
Revpar (Registered) 164 SEK -29.8 % 194 SEK -16.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
320 rooms (+0)
670 beds (-19)

Room utilization 16.9 % (-4.4)
Unsold rooms 260
Bed utilization 15.0 % (-1.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "motala + keyword"

Google searches for "motala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (February)

Average customer satisfaction score on Booking.com given by hotel customers in February was 7.84/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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