Motala
Accommodation and Travel Stats

July 2020

Motala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 30,400
17 %
icon: sweden 29,300
4 %
icon: foreign 1,000
83 %
Top 3:
United Kingdom
340
12 %
Germany
182
92 %
Switzerland
84
78 %
Visitors icon
Visitors
icon: star 13,200
10 %
icon: sweden 12,600
1 %
icon: foreign 600
73 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.9 mill. SEK
8 %
Average prices:
Night
259.00 SEK
24.40 SEK
Room
1,522.00 SEK
12.20 SEK
RevPAR
727.60 SEK
60.40 SEK
Capacity icon
Capacity
icon: establishment 20
0 %
icon: room 360
1 %
icon: bed 850
5 %
utilization icon
Utilization
icon: room 48 %
8 %
icon: bed 119 %
13 %
Weather icon
Weather
icon: rainfall 138 mm
73 mm

30,400 registered bed nights

In July 2020, 30,400 registered bed nights were recorded in Motala (-16.8 %), of which 29,300 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 17 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from United Kingdom (340 nights).

3,500 rooms (-8.7 %) were booked by leisure visitors and 1,600 rooms (-9.3 %) by business visitors.

Between January and July, 58,500 registered bed nights (-13.8 %) were recorded for domestic visitors and 2,500 (-81.3 %) for foreigners in Motala, in total 61,000 (-24.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 9.3 million registered bed nights (-31.2 %) were recorded in the whole country, of which 8.8 million nights (-6.0 %) were spent by domestic visitors and 557,000 nights (-86.8 %) by foreigners.

The market share of Motala out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

13,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Motala on average 2.3 nights (-0.12) and foreigners 1.7 nights (-1.0).

Ferry arrivals from different harbors

Accommodation sales 7.9 million SEK

Registered accommodation sales in July were 7.9 million SEK (-696,000).

Registered January-July sales were 18.1 million SEK and they decreased 9.5 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 1,500 SEK 0.8 % 1,300 SEK -2.9 %
Revpar (Registered) 730 SEK -7.7 % 270 SEK -34.7 %
Bed Night (Registered) 260 SEK 10.4 % 300 SEK -12.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+0)
360 rooms (+5)
850 beds (-46)

Room utilization 47.8 % (-4.4)
Unsold rooms 190
Bed utilization 118.7 % (-18)

Registered room utilization for establishments

Global Google searches for "motala + keyword"

Google searches for "motala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in July was 6.98/10 (-1.3).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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