Muonio
Accommodation and Travel Stats

April 2020

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Muonio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,000
89 %
icon: finland 1,000
87 %
Visitors icon
Visitors
icon: star 66
97 %
icon: finland 66
97 %
Capacity icon
Capacity
icon: establishment 3.0
67 %
icon: room 114
79 %
icon: bed 360
75 %
utilization icon
Utilization
icon: room 0.19
39 %
icon: bed 0.13
46 %
Weather icon
Weather
icon: temperature -6.1 °C
4.5 °C
icon: rainfall 15 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,000 registered bed nights

In April 2020, 1,000 bed nights were recorded in Muonio (-89.4 %).

850 nights (-90.1 %) were spend by leisure visitors and 171 nights (-83.3 %) by business visitors.

Between January and April, 9,700 bed nights (-38.8 %) were recorded for domestic visitors and 37,700 (-15.6 %) for foreigners in Muonio, in total 47,600 (-21.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Muonio out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights .

66 tourists arrived to accommodation

Arrivals to registered accommodation decreased 97 percent compared to earlier year.

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

3.0 accommodation establishments (-6)
114 rooms (-430)
360 beds (-1,100)

Room utilization 18.6 % (-12)
Unsold rooms 93
Bed utilization 13.3 % (-12)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "muonio + keyword"

Google searches for "muonio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (February)

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.59/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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