Muonio
Accommodation and Travel Stats

February 2020

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Muonio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,900
9 %
icon: finland 3,400
51 %
icon: foreign 15,500
2 %
Top 3:
Germany
6,700
14 %
France
4,600
12 %
United Kingdom
840
30 %
Visitors icon
Visitors
icon: star 8,200
119 %
icon: finland 1,000
73 %
icon: foreign 7,300
128 %
Top 3:
Germany
4,300
237 %
France
770
14 %
Spain
560
682 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.3 mill. €
45 %
Average prices:
Night
174.40 €
44.10 €
Room
234.10 €
17.20 €
RevPAR
174.40 €
21.00 €
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 580
7 %
icon: bed 1,400
6 %
utilization icon
Utilization
icon: room 0.74
5 %
icon: bed 0.47
1 %
Weather icon
Weather
icon: temperature -8.9 °C
1.8 °C
icon: rainfall 34 mm
9 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In February 2020, 18,900 bed nights were recorded in Muonio (+8.6 %), of which 3,400 nights were spent by domestic visitors and 15,500 nights by foreigners. Domestic bed nights increased 51 percent and foreign bed nights increased two percent. In total, bed nights increased nine percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (6,700 nights).

12,300 nights (+41.8 %) were spend by leisure visitors and 6,600 nights (-24.3 %) by business visitors.

Between January and February, 4,700 bed nights (+47.7 %) were recorded for domestic visitors and 28,700 (-1.1 %) for foreigners in Muonio, in total 33,500 (+3.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Muonio out of total bed nights was 1.0 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 2.5 %.

8,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 119 percent compared to earlier year. Of all arrivals, 12.1 percent were domestic, and 87.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Muonio on average 3.4 nights (-0.49) and foreigners 2.1 nights (-2.6).

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro

Registered accommodation sales in February were 3.3 million euro (+1.0 million).

Registered January-February sales were 4.7 million euro and they increased 611,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 230 € 7.9 % 210 € -0.7 %
Bed Night (Registered) 174 € 33.8 % 140 € 10.8 %
Revpar (Registered) 174 € 13.7 % 135 € 3.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
580 rooms (+36)
1,400 beds (+80)

Room utilization 74.5 % (+3.8)
Unsold rooms 148
Bed utilization 47.2 % (-0.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "muonio + keyword"

Google searches for "muonio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.59/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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