Accommodation and Travel Stats

October 2019


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Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights

Bed nights by country of arrival

200 international congress guests in 2019

There was a total of 1.0 congresses organized in 2019.

8,100 passengers by ferries

There were 8,100 arriving passengers by ferries. In total, the arrivals to port increased six percent. The number of departing passengers was 5,800 (-8.7 %).


Ferry arrivals from different harbors

Tax free sales +40.0 %

Tax free sales increased 40 percent from the previous year.

(, Japanese +40.0 %)

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "naantali + keyword"

Google searches for "naantali" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on given by hotel customers in October was 8.64/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

More information available in the dashboard