Accommodation and Travel Stats

May 2020


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Registered bed nights

Bed nights by country of arrival

200 international congress guests in 2019

There was a total of 1.0 congresses organized in 2019.

6,100 passengers by ferries

There were 6,100 arriving passengers by ferries. In total, the arrivals to port decreased 30 percent. The number of departing passengers was 3,800 (-46.1 %). Most arrivals were from Sweden (6,100 arrivals).


Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "naantali + keyword"

Google searches for "naantali" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on given by hotel customers in May was 9.07/10 (+0.33).

Hotel customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Booking.Com, Business Finland, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

More information available at the dashboard