Nivala-Haapajärvi Region
Accommodation and Travel Stats

February 2020

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Nivala-Haapajärvi Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,300
35 %
icon: finland 1,200
38 %
icon: foreign 95
67 %
Top 3:
Germany
34
325 %
Russia
31
1,450 %
Sweden
8.0
27 %
Visitors icon
Visitors
icon: star 820
2 %
icon: finland 770
4 %
icon: foreign 52
53 %
Top 3:
Russia
17
750 %
Germany
10
67 %
Estonia
7.0
Accommodation Sales icon
Accommodation Sales
icon: star 84,900 €
36 %
Average prices:
Night
67.10 €
0.20 €
Room
95.40 €
17.60 €
RevPAR
18.70 €
12.90 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 147
3 %
icon: bed 350
2 %
utilization icon
Utilization
icon: room 0.2
52 %
icon: bed 0.12
39 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,300 registered bed nights

In February 2020, 1,300 bed nights were recorded in Nivala-Haapajärvi Region (-35.3 %), of which 1,200 nights were spent by domestic visitors and 95 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights increased 67 percent. In total, bed nights decreased 35 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (34 nights).

450 nights (+146.3 %) were spend by leisure visitors and 810 nights (-54.2 %) by business visitors.

Between January and February, 2,400 bed nights (-33.3 %) were recorded for domestic visitors and 270 (-18.9 %) for foreigners in Nivala-Haapajärvi Region, in total 2,700 (-32.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Nivala-Haapajärvi Region out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

820 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Nivala-Haapajärvi Region on average 1.5 nights (-0.85) and foreigners 1.8 nights (+0.15).

Ferry arrivals from different harbors

Accommodation sales 84,900 euro

Registered accommodation sales in February were 84,900 euro (-46,800).

Registered January-February sales were 184,000 euro and they decreased 105,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 95 € 22.7 % 96 € 0.5 %
Bed Night (Registered) 67 € -0.4 % 69 € -6.3 %
Revpar (Registered) 19 € -40.8 % 20 € -45.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
147 rooms (+4)
350 beds (+8)

Room utilization 19.6 % (-21)
Unsold rooms 118
Bed utilization 12.4 % (-7.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "nivala-haapajärvi region + keyword"

Google searches for "nivala-haapajärvi region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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