Accommodation and Travel Stats

August 2020


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Nordmaling: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,300
icon: sweden 4,100
icon: foreign 185
Top 3:
United Kingdom
Visitors icon
icon: star 1,600
icon: sweden 1,500
icon: foreign 103
Accommodation Sales icon
Accommodation Sales
icon: star 775,000 SEK
Average prices:
181.70 SEK
3,353.20 SEK
657.50 SEK
Capacity icon
icon: establishment 5.0
25 %
icon: room 38
icon: bed 72
utilization icon
icon: room 20 %
icon: bed 191 %

4,300 registered bed nights

In August 2020, 4,300 registered bed nights were recorded in Nordmaling, of which 4,100 nights were spent by domestic visitors and 185 nights by foreigners.

Most foreign registered bed nights were recorded for travelers from Germany (83 nights).

78 rooms were booked by leisure visitors and 153 rooms by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Nordmaling out of total registered bed nights was 0.1 %, out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,600 tourists arrived to registered accommodation

Of all registered arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Nordmaling on average 2.8 nights and foreigners 1.8 nights.

Ferry arrivals from different harbors

Accommodation sales 775,000 SEK

Registered accommodation sales in August were 775,000 SEK.

Average prices

= change at least 10 %
August 2020
Change jan-August 2020
Adr (Registered) 3,400 SEK SEK
Revpar (Registered) 660 SEK SEK
Bed Night (Registered) 182 SEK SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+1)
38 rooms
72 beds

Room utilization 19.6 %
Unsold rooms 31
Bed utilization 191.0 %

Registered room utilization for establishments

Global Google searches for "nordmaling + keyword"

Google searches for "nordmaling" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Statistics Sweden

More information available at the dashboard