Norrbotten County
Accommodation and Travel Stats

August 2020

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Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 230,000
28 %
icon: sweden 202,000
7 %
icon: foreign 28,300
72 %
Accommodation Sales icon
Accommodation Sales
icon: star 64.2 mill. SEK
28 %
Average prices:
Night
279.00 SEK
2.10 SEK
Room
789.00 SEK
64.00 SEK
RevPAR
317.20 SEK
87.60 SEK
Capacity icon
Capacity
icon: establishment 168
1 %
icon: room 4,800
6 %
icon: bed 15,900
6 %
utilization icon
Utilization
icon: room 40 %
15 %
icon: bed 26 %
28 %

230,000 registered bed nights

In August 2020, 230,000 registered bed nights were recorded in Norrbotten County (-28.3 %), of which 202,000 nights were spent by domestic visitors and 28,300 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 28 percent from last year's August.

Between January and August, 1.0 million registered bed nights (-25.0 %) were recorded for domestic visitors and 289,000 (-63.0 %) for foreigners in Norrbotten County, in total 1.3 million (-38.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.8 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 3.8 % (+0.2 percentage points), out of domestic bed nights 3.7 % and foreign bed nights 4.4 %.

Ferry arrivals from different harbors

Accommodation sales 64.2 million SEK

Registered accommodation sales in August were 64.2 million SEK (-24.7 million).

Registered January-August sales were 540.4 million SEK and they decreased 214.0 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 790 SEK -7.5 % 1,000 SEK 2.1 %
Revpar (Registered) 320 SEK -21.6 % 370 SEK -28.6 %
Bed Night (Registered) 280 SEK 0.8 % 410 SEK 17.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

168 accommodation establishments (-2)
4,800 rooms (-290)
15,900 beds (-970)

Room utilization 40.2 % (-7.3)
Unsold rooms 2,900
Bed utilization 25.8 % (-9.8)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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