Norrbotten County
Accommodation and Travel Stats

October 2019

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Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 120,000
3 %
icon: sweden 98,400
0 %
icon: foreign 22,000
15 %
Top 3:
Germany
3,500
20 %
Norway
3,300
22 %
Finland
2,400
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 59.6 mill. SEK
5 %
Average prices:
Night
494.70 SEK
6.00 SEK
Room
909.00 SEK
8.00 SEK
RevPAR
409.00 SEK
29.50 SEK
Capacity icon
Capacity
icon: establishment 146
4 %
icon: room 4,100
1 %
icon: bed 12,500
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

120,000 registered bed nights

In October 2019, 120,000 bed nights were recorded in Norrbotten County (-3.4 %), of which 98,400 nights were spent by domestic visitors and 22,000 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 15 percent. In total, bed nights decreased three percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (3,500 nights).

Between January and October, 1.6 million bed nights (+5.3 %) were recorded for domestic visitors and 836,000 (+7.6 %) for foreigners in Norrbotten County, in total 2.4 million (+6.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.0 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Norrbotten County out of total bed nights was 3.0 % (-0.2 percentage points), out of domestic bed nights 3.2 % and foreign bed nights 2.4 %.

Ferry arrivals from different harbors

Accommodation sales 59.6 million SEK

Registered accommodation sales in October were 59.6 million SEK (-2.8 million).

Registered January-October sales were 882.9 million SEK and they increased 71.1 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 910 SEK 0.9 % 980 SEK 1.9 %
Bed Night (Registered) 490 SEK -1.2 % 370 SEK 2.5 %
Revpar (Registered) 410 SEK -6.7 % 500 SEK 3.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

146 accommodation establishments (+5)
4,100 rooms (-22)
12,500 beds (-155)

Room utilization 45.0 % (-3.7)
Unsold rooms 2,200
Bed utilization 25.9 % (-0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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