Norrbotten County
Accommodation and Travel Stats

May 2021

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 130,000
78 %
icon: sweden 117,000
74 %
icon: foreign 12,800
129 %
Top 3:
Finland
1,300
216 %
Germany
1,200
109 %
Italy
1,000
11,022 %
Accommodation Sales icon
Accommodation Sales (April)
icon: star 54.2 mill. SEK
101 %
Average prices:
Night
417.60 SEK
47.70 SEK
Room
898.00 SEK
15.00 SEK
RevPAR
265.40 SEK
131.00 SEK
Capacity icon
Capacity (April)
icon: establishment 165
1 %
icon: room 4,600
3 %
icon: bed 16,500
7 %
utilization icon
Utilization (April)
icon: room 30 %
101 %
icon: bed 22 %
92 %

Registered bed nights increased 78 percent (April)

In April 2021, 130,000 bed nights were recorded in Norrbotten County (+78.0 %), of which 117,000 nights were spent by domestic visitors and 12,800 nights by foreigners. Domestic bed nights increased 74 percent and foreign bed nights increased 129 percent. In total, bed nights increased 78 percent from last year's April.

Most foreign bed nights were recorded for travelers from Finland (1,300 nights).

Between January and April, 376,000 bed nights (+0.2 %) were recorded for domestic visitors and 87,000 (-58.9 %) for foreigners in Norrbotten County, in total 463,000 (-21.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.0 percent (April)

Total of 2.6 million bed nights (+99.7 %) were recorded in the whole country, of which 2.4 million nights (+99.8 %) were spent by domestic visitors and 232,000 nights (+98.0 %) by foreigners.

The market share of Norrbotten County out of total bed nights was 5.0 % (-0.6 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 5.5 %.

Ferry arrivals from different harbors

Accommodation sales 54.2 million SEK (April)

Registered accommodation sales in April were 54.2 million SEK (+27.2 million).

Registered January-April sales were 226.4 million SEK and they decreased 126.0 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 900 SEK -1.6 % 1,000 SEK -15.5 %
Bed Night (Registered) 420 SEK 12.9 % 490 SEK -18.5 %
Revpar (Registered) 270 SEK 97.5 % 300 SEK -38.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

165 accommodation establishments (+1)
4,600 rooms (+133)
16,500 beds (+1,100)

Room utilization 29.6 % (+15)
Unsold rooms 3,200
Bed utilization 22.5 % (+11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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