Norrbotten County
Accommodation and Travel Stats

February 2020

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Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 211,000
10 %
icon: sweden 120,000
3 %
icon: foreign 90,500
20 %
Accommodation Sales icon
Accommodation Sales
icon: star 143.9 mill. SEK
18 %
Average prices:
Night
682.90 SEK
43.40 SEK
Room
1,266.00 SEK
108.00 SEK
RevPAR
821.20 SEK
69.90 SEK
Capacity icon
Capacity
icon: establishment 167
6 %
icon: room 5,000
7 %
icon: bed 15,900
4 %
utilization icon
Utilization
icon: room 0.65
0 %
icon: bed 0.4
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent

In February 2020, 211,000 bed nights were recorded in Norrbotten County (+10.1 %), of which 120,000 nights were spent by domestic visitors and 90,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 20 percent. In total, bed nights increased 10 percent from last year's February.

Between January and February, 213,000 bed nights (-0.5 %) were recorded for domestic visitors and 156,000 (+20.4 %) for foreigners in Norrbotten County, in total 368,000 (+7.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.8 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Norrbotten County out of total bed nights was 4.8 % (+0.3 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 9.8 %.

Ferry arrivals from different harbors

Accommodation sales 143.9 million SEK

Registered accommodation sales in February were 143.9 million SEK (+21.5 million).

Registered January-February sales were 240.5 million SEK and they increased 24.6 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 1,300 SEK 9.3 % 1,200 SEK 6.6 %
Revpar (Registered) 820 SEK 9.3 % 680 SEK 5.8 %
Bed Night (Registered) 680 SEK 6.8 % 650 SEK 3.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

167 accommodation establishments (+10)
5,000 rooms (+310)
15,900 beds (+590)

Room utilization 64.9 % (-0.02)
Unsold rooms 1,700
Bed utilization 40.5 % (+1.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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