Norrbotten County
Accommodation and Travel Stats

December 2020

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 82,400
43 %
icon: sweden 55,900
34 %
icon: foreign 26,500
56 %
Top 3:
France
3,900
15 %
Germany
3,200
72 %
Poland
2,800
215 %
Accommodation Sales icon
Accommodation Sales
icon: star 41.9 mill. SEK
45 %
Average prices:
Night
508.70 SEK
19.40 SEK
Room
967.00 SEK
83.00 SEK
RevPAR
206.10 SEK
208.10 SEK
Capacity icon
Capacity
icon: establishment 149
1 %
icon: room 4,500
7 %
icon: bed 14,800
5 %
utilization icon
Utilization
icon: room 21 %
46 %
icon: bed 16 %
41 %

82,400 registered bed nights

In December 2020, 82,400 registered bed nights were recorded in Norrbotten County (-43.0 %), of which 55,900 nights were spent by domestic visitors and 26,500 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 56 percent. In total, registered bed nights decreased 43 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from France (3,900 nights).

Between January and December, 1.3 million registered bed nights (-24.7 %) were recorded for domestic visitors and 382,000 (-58.5 %) for foreigners in Norrbotten County, in total 1.7 million (-36.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.5 percent

Total of 1.8 million registered bed nights (-47.5 %) were recorded in the whole country, of which 1.6 million nights (-41.2 %) were spent by domestic visitors and 230,000 nights (-70.0 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 4.5 % (+0.4 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 11.5 %.

Ferry arrivals from different harbors

Accommodation sales 41.9 million SEK

Registered accommodation sales in December were 41.9 million SEK (-34.4 million).

Registered January-December sales were 719.0 million SEK and they decreased 306.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 970 SEK -7.9 % 960 SEK -2.3 %
Bed Night (Registered) 510 SEK -3.7 % 420 SEK 10.3 %
Revpar (Registered) 210 SEK -50.2 % 330 SEK -31.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

149 accommodation establishments (+2)
4,500 rooms (-330)
14,800 beds (-720)

Room utilization 21.3 % (-18)
Unsold rooms 3,600
Bed utilization 16.0 % (-11)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Sweden

More information available at the dashboard

Navigate

previous
next