Norrbotten County
Accommodation and Travel Stats

May 2018

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 140,000
2 %
icon: sweden 112,000
8 %
icon: foreign 28,900
77 %
Top 3:
Norway
11,400
163 %
Finland
2,600
12 %
Germany
2,500
36 %
Accommodation Sales icon
Accommodation Sales
icon: star 58.4 mill. SEK
Average prices:
Night
415.60 SEK
Room
939.00 SEK
22.00 SEK
RevPAR
393.00 SEK
14.30 SEK
Capacity icon
Capacity
icon: establishment 148
6 %
icon: room 4,200
4 %
icon: bed 13,000
4 %
utilization icon
Utilization
icon: room 42 %
1 %
icon: bed 24 %
1 %

Registered bed nights increased two percent

In May 2018, 140,000 registered bed nights were recorded in Norrbotten County (+1.9 %), of which 112,000 nights were spent by domestic visitors and 28,900 nights by foreigners. Registered domestic bed nights decreased eight percent and registered foreign bed nights increased 77 percent. In total, registered bed nights increased two percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Norway (11,400 nights).

Between January and May, 594,000 registered bed nights (+4.6 %) were recorded for domestic visitors and 258,000 (+21.6 %) for foreigners in Norrbotten County, in total 852,000 (+9.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.7 percent

Total of 5.2 million registered bed nights (+2.9 %) were recorded in the whole country, of which 3.8 million nights (-0.6 %) were spent by domestic visitors and 1.4 million nights (+14.2 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 2.7 % (-0.0 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 2.1 %.

Ferry arrivals from different harbors

Accommodation sales 58.4 million SEK

Registered accommodation sales in May were 58.4 million SEK.

Average prices

= change at least 10 %
May 2018
Amount
Change jan-May 2018
Amount
Change
Adr (Registered) 940 SEK -2.3 % 1,100 SEK 5.4 %
Bed Night (Registered) 420 SEK 520 SEK
Revpar (Registered) 390 SEK -3.5 % 530 SEK 8.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

148 accommodation establishments (+8)
4,200 rooms (+141)
13,000 beds (+540)

Room utilization 41.9 % (-0.53)
Unsold rooms 2,400
Bed utilization 24.2 % (-0.3)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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