Norrbotten County
Accommodation and Travel Stats

April 2019

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 174,000
4 %
icon: sweden 140,000
0 %
icon: foreign 34,600
28 %
Top 3:
Norway
12,300
128 %
Finland
6,300
0 %
Germany
1,800
36 %
Accommodation Sales icon
Accommodation Sales
icon: star 70.6 mill. SEK
0 %
Average prices:
Night
404.90 SEK
16.80 SEK
Room
967.00 SEK
7.00 SEK
RevPAR
370.50 SEK
0.80 SEK
Capacity icon
Capacity
icon: establishment 166
5 %
icon: room 4,500
1 %
icon: bed 16,000
0 %
utilization icon
Utilization
icon: room 38 %
1 %
icon: bed 29 %
1 %

Registered bed nights increased four percent

In April 2019, 174,000 registered bed nights were recorded in Norrbotten County (+4.2 %), of which 140,000 nights were spent by domestic visitors and 34,600 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights increased 28 percent. In total, registered bed nights increased four percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Norway (12,300 nights).

Between January and April, 500,000 registered bed nights (+3.7 %) were recorded for domestic visitors and 236,000 (+3.0 %) for foreigners in Norrbotten County, in total 736,000 (+3.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.1 percent

Total of 4.3 million registered bed nights (+5.2 %) were recorded in the whole country, of which 3.3 million nights (+4.2 %) were spent by domestic visitors and 953,000 nights (+8.6 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 4.1 % (-0.0 percentage points), out of domestic bed nights 4.2 % and foreign bed nights 3.6 %.

Ferry arrivals from different harbors

Accommodation sales 70.6 million SEK

Registered accommodation sales in April were 70.6 million SEK (+37,000).

Registered January-April sales were 406.7 million SEK and they increased 21.8 million euro from the previous year.

Average prices

= change at least 10 %
April 2019
Amount
Change jan-April 2019
Amount
Change
Adr (Registered) 970 SEK 0.7 % 1,100 SEK 0.6 %
Bed Night (Registered) 400 SEK -4.0 % 550 SEK 2.1 %
Revpar (Registered) 370 SEK -0.2 % 570 SEK 1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

166 accommodation establishments (+8)
4,500 rooms (-67)
16,000 beds (+43)

Room utilization 38.3 % (-0.36)
Unsold rooms 2,800
Bed utilization 29.4 % (-0.3)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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