Norrbotten County
Accommodation and Travel Stats

May 2019

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 168,000
20 %
icon: sweden 139,000
24 %
icon: foreign 29,300
2 %
Top 3:
Norway
5,800
49 %
United States
4,500
291 %
Germany
4,300
73 %
Accommodation Sales icon
Accommodation Sales
icon: star 73.6 mill. SEK
26 %
Average prices:
Night
438.60 SEK
22.90 SEK
Room
970.00 SEK
31.00 SEK
RevPAR
488.90 SEK
95.90 SEK
Capacity icon
Capacity
icon: establishment 157
6 %
icon: room 4,300
2 %
icon: bed 13,500
4 %
utilization icon
Utilization
icon: room 50 %
20 %
icon: bed 28 %
17 %

Registered bed nights increased 20 percent

In May 2019, 168,000 registered bed nights were recorded in Norrbotten County (+19.6 %), of which 139,000 nights were spent by domestic visitors and 29,300 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights increased two percent. In total, registered bed nights increased 20 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Norway (5,800 nights).

Between January and May, 638,000 registered bed nights (+7.5 %) were recorded for domestic visitors and 266,000 (+2.9 %) for foreigners in Norrbotten County, in total 904,000 (+6.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.1 percent

Total of 5.3 million registered bed nights (+3.0 %) were recorded in the whole country, of which 4.1 million nights (+6.1 %) were spent by domestic visitors and 1.3 million nights (-5.8 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 3.1 % (+0.4 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 2.3 %.

Ferry arrivals from different harbors

Accommodation sales 73.6 million SEK

Registered accommodation sales in May were 73.6 million SEK (+15.3 million).

Registered January-May sales were 480.3 million SEK and they increased 37.0 million euro from the previous year.

Average prices

= change at least 10 %
May 2019
Amount
Change jan-May 2019
Amount
Change
Adr (Registered) 970 SEK 3.3 % 1,100 SEK 0.7 %
Revpar (Registered) 490 SEK 24.4 % 550 SEK 5.1 %
Bed Night (Registered) 440 SEK 5.5 % 530 SEK 2.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

157 accommodation establishments (+9)
4,300 rooms (+104)
13,500 beds (+510)

Room utilization 50.4 % (+8.5)
Unsold rooms 2,100
Bed utilization 28.2 % (+4.0)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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