Norrbotten County
Accommodation and Travel Stats

June 2019

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 275,000
12 %
icon: sweden 177,000
9 %
icon: foreign 98,000
17 %
Top 3:
Norway
44,300
3 %
Germany
20,300
92 %
Finland
9,700
14 %
Accommodation Sales icon
Accommodation Sales
icon: star 80.7 mill. SEK
26 %
Average prices:
Night
293.10 SEK
34.20 SEK
Room
929.00 SEK
51.00 SEK
RevPAR
474.40 SEK
76.10 SEK
Capacity icon
Capacity
icon: establishment 166
5 %
icon: room 4,600
5 %
icon: bed 15,100
7 %
utilization icon
Utilization
icon: room 51 %
13 %
icon: bed 33 %
8 %

Registered bed nights increased 12 percent

In June 2019, 275,000 registered bed nights were recorded in Norrbotten County (+11.7 %), of which 177,000 nights were spent by domestic visitors and 98,000 nights by foreigners. Registered domestic bed nights increased nine percent and registered foreign bed nights increased 17 percent. In total, registered bed nights increased 12 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Norway (44,300 nights).

Between January and June, 816,000 registered bed nights (+7.9 %) were recorded for domestic visitors and 364,000 (+6.2 %) for foreigners in Norrbotten County, in total 1.2 million (+7.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.9 percent

Total of 7.1 million registered bed nights (+7.5 %) were recorded in the whole country, of which 5.0 million nights (+8.2 %) were spent by domestic visitors and 2.1 million nights (+5.9 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 3.9 % (+0.1 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 4.7 %.

Ferry arrivals from different harbors

Accommodation sales 80.7 million SEK

Registered accommodation sales in June were 80.7 million SEK (+16.9 million).

Registered January-June sales were 561.0 million SEK and they increased 53.9 million euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 930 SEK 5.8 % 1,000 SEK 1.2 %
Revpar (Registered) 470 SEK 19.1 % 540 SEK 6.8 %
Bed Night (Registered) 290 SEK 13.2 % 480 SEK 3.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

166 accommodation establishments (+8)
4,600 rooms (+240)
15,100 beds (+920)

Room utilization 51.1 % (+5.7)
Unsold rooms 2,300
Bed utilization 33.3 % (+2.6)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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