Norrbotten County
Accommodation and Travel Stats

May 2020

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 86,000
49 %
icon: sweden 78,700
43 %
icon: foreign 7,300
75 %
Accommodation Sales icon
Accommodation Sales
icon: star 25.8 mill. SEK
65 %
Average prices:
Night
299.50 SEK
139.00 SEK
Room
774.00 SEK
196.00 SEK
RevPAR
161.20 SEK
327.70 SEK
Capacity icon
Capacity
icon: establishment 151
4 %
icon: room 4,300
1 %
icon: bed 13,400
1 %
utilization icon
Utilization
icon: room 21 %
59 %
icon: bed 13 %
55 %

86,000 registered bed nights

In May 2020, 86,000 registered bed nights were recorded in Norrbotten County (-48.8 %), of which 78,700 nights were spent by domestic visitors and 7,300 nights by foreigners. Registered domestic bed nights decreased 43 percent and registered foreign bed nights decreased 75 percent. In total, registered bed nights decreased 49 percent from last year's May.

Between January and May, 454,000 registered bed nights (-28.9 %) were recorded for domestic visitors and 219,000 (-17.7 %) for foreigners in Norrbotten County, in total 673,000 (-25.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.8 percent

Total of 2.2 million registered bed nights (-58.1 %) were recorded in the whole country, of which 2.1 million nights (-49.3 %) were spent by domestic visitors and 178,000 nights (-86.1 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 3.8 % (+0.7 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 4.1 %.

Ferry arrivals from different harbors

Accommodation sales 25.8 million SEK

Registered accommodation sales in May were 25.8 million SEK (-47.9 million).

Registered January-May sales were 377.8 million SEK and they decreased 103.0 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 770 SEK -20.2 % 1,100 SEK 7.8 %
Bed Night (Registered) 300 SEK -31.7 % 560 SEK 5.7 %
Revpar (Registered) 161 SEK -67.0 % 430 SEK -22.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

151 accommodation establishments (-6)
4,300 rooms (+41)
13,400 beds (-166)

Room utilization 20.8 % (-30)
Unsold rooms 3,400
Bed utilization 12.8 % (-15)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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