Norrbotten County
Accommodation and Travel Stats

July 2020

Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 264,000
58 %
icon: sweden 236,000
26 %
icon: foreign 28,500
91 %
Top 3:
Poland
14,200
1,373 %
Germany
2,500
87 %
United States
2,200
64 %
Accommodation Sales icon
Accommodation Sales
icon: star 60.4 mill. SEK
42 %
Average prices:
Night
228.60 SEK
63.60 SEK
Room
758.00 SEK
113.00 SEK
RevPAR
296.80 SEK
214.60 SEK
Capacity icon
Capacity
icon: establishment 167
1 %
icon: room 4,700
2 %
icon: bed 15,800
2 %
utilization icon
Utilization
icon: room 39 %
33 %
icon: bed 30 %
41 %

264,000 registered bed nights

In July 2020, 264,000 registered bed nights were recorded in Norrbotten County (-58.1 %), of which 236,000 nights were spent by domestic visitors and 28,500 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights decreased 91 percent. In total, registered bed nights decreased 58 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Poland (14,200 nights).

Between January and July, 811,000 registered bed nights (-28.4 %) were recorded for domestic visitors and 261,000 (-61.5 %) for foreigners in Norrbotten County, in total 1.1 million (-40.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.8 percent

Total of 9.3 million registered bed nights (-31.2 %) were recorded in the whole country, of which 8.8 million nights (-6.0 %) were spent by domestic visitors and 557,000 nights (-86.8 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 2.8 % (-1.8 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 5.1 %.

Ferry arrivals from different harbors

Accommodation sales 60.4 million SEK

Registered accommodation sales in July were 60.4 million SEK (-43.8 million).

Registered January-July sales were 476.2 million SEK and they decreased 189.0 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 760 SEK -13.0 % 1,100 SEK 3.8 %
Revpar (Registered) 300 SEK -42.0 % 380 SEK -29.5 %
Bed Night (Registered) 230 SEK 38.5 % 440 SEK 20.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

167 accommodation establishments (-2)
4,700 rooms (-90)
15,800 beds (-360)

Room utilization 39.2 % (-20)
Unsold rooms 2,900
Bed utilization 29.7 % (-21)

Registered room utilization for establishments

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Sweden

More information available at the dashboard

Navigate

previous
next