Norrbotten County
Accommodation and Travel Stats

June 2020

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Norrbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 135,000
51 %
icon: sweden 122,000
31 %
icon: foreign 13,600
86 %
Accommodation Sales icon
Accommodation Sales
icon: star 38.0 mill. SEK
53 %
Average prices:
Night
280.80 SEK
12.30 SEK
Room
808.00 SEK
121.00 SEK
RevPAR
207.70 SEK
266.70 SEK
Capacity icon
Capacity
icon: establishment 162
2 %
icon: room 4,700
1 %
icon: bed 15,100
0 %
utilization icon
Utilization
icon: room 26 %
50 %
icon: bed 16 %
51 %

135,000 registered bed nights

In June 2020, 135,000 registered bed nights were recorded in Norrbotten County (-50.8 %), of which 122,000 nights were spent by domestic visitors and 13,600 nights by foreigners. Registered domestic bed nights decreased 31 percent and registered foreign bed nights decreased 86 percent. In total, registered bed nights decreased 51 percent from last year's June.

Between January and June, 576,000 registered bed nights (-29.4 %) were recorded for domestic visitors and 232,000 (-36.2 %) for foreigners in Norrbotten County, in total 808,000 (-31.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.7 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Norrbotten County out of total registered bed nights was 3.7 % (-0.2 percentage points), out of domestic bed nights 3.6 % and foreign bed nights 5.3 %.

Ferry arrivals from different harbors

Accommodation sales 38.0 million SEK

Registered accommodation sales in June were 38.0 million SEK (-42.7 million).

Registered January-June sales were 415.8 million SEK and they decreased 145.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 810 SEK -13.0 % 1,100 SEK 6.2 %
Bed Night (Registered) 280 SEK -4.2 % 510 SEK 8.2 %
Revpar (Registered) 210 SEK -56.2 % 390 SEK -27.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

162 accommodation establishments (-4)
4,700 rooms (+24)
15,100 beds (+13)

Room utilization 25.7 % (-25)
Unsold rooms 3,500
Bed utilization 16.4 % (-17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrbotten county + keyword"

Google searches for "norrbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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