Norrköping
Accommodation and Travel Stats

September 2019

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Norrköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 45,400
6 %
icon: sweden 41,100
11 %
icon: foreign 4,300
27 %
Top 3:
Denmark
570
89 %
Germany
550
11 %
United States
550
142 %
Visitors icon
Visitors
icon: star 31,800
7 %
icon: sweden 29,200
11 %
icon: foreign 2,600
26 %
Accommodation Sales icon
Accommodation Sales
icon: star 32.9 mill. SEK
10 %
Average prices:
Night
724.00 SEK
24.00 SEK
Room
1,150.20 SEK
46.20 SEK
RevPAR
629.80 SEK
36.60 SEK
Capacity icon
Capacity
icon: establishment 38
0 %
icon: room 1,800
16 %
icon: bed 4,000
5 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In September 2019, 45,400 bed nights were recorded in Norrköping (+5.9 %), of which 41,100 nights were spent by domestic visitors and 4,300 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 27 percent. In total, bed nights increased six percent from last year's September.

Most foreign bed nights were recorded for travelers from Denmark (570 nights).

13,100 rooms (+15.4 %) were booked by leisure visitors and 15,500 rooms (-2.2 %) by business visitors.

Between January and September, 481,000 bed nights (+10.5 %) were recorded for domestic visitors and 68,900 (-5.6 %) for foreigners in Norrköping, in total 550,000 (+8.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Norrköping out of total bed nights was 1.0 % (0.0 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.4 %.

31,800 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 91.7 percent were domestic, and 8.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Norrköping on average 1.4 nights (+0.0) and foreigners 1.6 nights (-0.02).

Ferry arrivals from different harbors

Accommodation sales 32.9 million SEK

Registered accommodation sales in September were 32.9 million SEK (+2.9 million).

Registered January-September sales were 304.8 million SEK and they increased 48.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,200 SEK 4.2 % 1,200 SEK 8.2 %
Bed Night (Registered) 720 SEK 3.4 % 550 SEK 9.7 %
Revpar (Registered) 630 SEK -5.5 % 660 SEK 3.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (+0)
1,800 rooms (+250)
4,000 beds (+198)

Room utilization 54.8 % (-5.6)
Unsold rooms 810
Bed utilization 39.0 % (+0.11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrköping + keyword"

Google searches for "norrköping" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.27/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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