Norrköping
Accommodation and Travel Stats

March 2020

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Norrköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 21,100
35 %
icon: sweden 19,200
35 %
icon: foreign 2,000
34 %
Visitors icon
Visitors
icon: star 12,700
45 %
icon: sweden 11,800
44 %
icon: foreign 880
54 %
Accommodation Sales icon
Accommodation Sales
icon: star 14.8 mill. SEK
31 %
Average prices:
Night
701.50 SEK
37.30 SEK
Room
940.80 SEK
1.00 SEK
RevPAR
305.10 SEK
155.80 SEK
Capacity icon
Capacity
icon: establishment 33
14 %
icon: room 1,800
6 %
icon: bed 4,000
7 %
utilization icon
Utilization
icon: room 0.32
34 %
icon: bed 0.2
40 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

21,100 registered bed nights

In March 2020, 21,100 bed nights were recorded in Norrköping (-34.7 %), of which 19,200 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 35 percent and foreign bed nights decreased 34 percent. In total, bed nights decreased 35 percent from last year's March.

6,300 rooms (-33.3 %) were booked by leisure visitors and 9,500 rooms (-29.3 %) by business visitors.

Between January and March, 71,500 bed nights (+6.6 %) were recorded for domestic visitors and 6,300 (-24.3 %) for foreigners in Norrköping, in total 77,800 (+3.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Norrköping out of total bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.5 %.

12,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 45 percent compared to earlier year. Of all arrivals, 93.1 percent were domestic, and 6.9 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Norrköping on average 1.6 nights (+0.23) and foreigners 2.2 nights (+0.66).

Ferry arrivals from different harbors

Accommodation sales 14.8 million SEK

Registered accommodation sales in March were 14.8 million SEK (-6.7 million).

Registered January-March sales were 51.4 million SEK and they increased 150,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 940 SEK -0.1 % 930 SEK 0.9 %
Bed Night (Registered) 700 SEK 5.6 % 660 SEK -2.8 %
Revpar (Registered) 310 SEK -33.8 % 360 SEK -10.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

33 accommodation establishments (+4)
1,800 rooms (+104)
4,000 beds (+270)

Room utilization 32.4 % (-17)
Unsold rooms 1,200
Bed utilization 20.0 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrköping + keyword"

Google searches for "norrköping" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.12/10 (-0.24).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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