Norrköping
Accommodation and Travel Stats

September 2020

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Norrköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 37,200
18 %
icon: sweden 34,300
17 %
icon: foreign 2,900
33 %
Top 3:
Poland
690
178 %
United States
530
3 %
Germany
320
42 %
Visitors icon
Visitors
icon: star 22,500
29 %
icon: sweden 21,200
27 %
icon: foreign 1,300
50 %
Accommodation Sales icon
Accommodation Sales
icon: star 24.1 mill. SEK
27 %
Average prices:
Night
649.10 SEK
74.90 SEK
Room
1,071.00 SEK
79.20 SEK
RevPAR
469.70 SEK
160.00 SEK
Capacity icon
Capacity
icon: establishment 39
3 %
icon: room 1,800
4 %
icon: bed 4,200
4 %
utilization icon
Utilization
icon: room 44 %
20 %
icon: bed 33 %
16 %

37,200 registered bed nights

In September 2020, 37,200 registered bed nights were recorded in Norrköping (-18.1 %), of which 34,300 nights were spent by domestic visitors and 2,900 nights by foreigners. Registered domestic bed nights decreased 17 percent and registered foreign bed nights decreased 33 percent. In total, registered bed nights decreased 18 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Poland (690 nights).

10,100 rooms (-22.9 %) were booked by leisure visitors and 12,400 rooms (-19.7 %) by business visitors.

Between January and September, 386,000 registered bed nights (-19.9 %) were recorded for domestic visitors and 17,800 (-74.1 %) for foreigners in Norrköping, in total 403,000 (-26.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Norrköping out of total registered bed nights was 1.2 % (+0.2 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.7 %.

22,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 29 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Norrköping on average 1.6 nights (+0.21) and foreigners 2.2 nights (+0.57).

Ferry arrivals from different harbors

Accommodation sales 24.1 million SEK

Registered accommodation sales in September were 24.1 million SEK (-8.7 million).

Registered January-September sales were 193.8 million SEK and they decreased 111.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK -6.9 % 1,100 SEK -10.3 %
Bed Night (Registered) 650 SEK -10.3 % 480 SEK -13.3 %
Revpar (Registered) 470 SEK -25.4 % 420 SEK -36.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (+1)
1,800 rooms (+67)
4,200 beds (+174)

Room utilization 43.9 % (-11)
Unsold rooms 1,000
Bed utilization 32.6 % (-6.4)

Registered room utilization for establishments

Global Google searches for "norrköping + keyword"

Google searches for "norrköping" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.62/10 (-0.65).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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