Norrköping
Accommodation and Travel Stats

June 2020

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Norrköping: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 50,200
39 %
icon: sweden 48,700
30 %
icon: foreign 1,500
88 %
Visitors icon
Visitors
icon: star 29,500
41 %
icon: sweden 28,800
33 %
icon: foreign 720
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 19.8 mill. SEK
52 %
Average prices:
Night
394.10 SEK
107.60 SEK
Room
1,155.80 SEK
195.50 SEK
RevPAR
376.80 SEK
395.30 SEK
Capacity icon
Capacity
icon: establishment 44
7 %
icon: room 1,900
5 %
icon: bed 4,200
5 %
utilization icon
Utilization
icon: room 33 %
43 %
icon: bed 42 %
39 %

50,200 registered bed nights

In June 2020, 50,200 registered bed nights were recorded in Norrköping (-38.5 %), of which 48,700 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased 30 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 39 percent from last year's June.

11,200 rooms (-40.0 %) were booked by leisure visitors and 5,900 rooms (-49.2 %) by business visitors.

Between January and June, 164,000 registered bed nights (-28.5 %) were recorded for domestic visitors and 9,400 (-69.5 %) for foreigners in Norrköping, in total 173,000 (-33.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Norrköping out of total registered bed nights was 1.4 % (+0.2 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.6 %.

29,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Norrköping on average 1.7 nights (+0.08) and foreigners 2.1 nights (+0.39).

Ferry arrivals from different harbors

Accommodation sales 19.8 million SEK

Registered accommodation sales in June were 19.8 million SEK (-21.2 million).

Registered January-June sales were 90.5 million SEK and they decreased 63.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,200 SEK -14.5 % 960 SEK -10.2 %
Bed Night (Registered) 390 SEK -21.4 % 520 SEK -11.8 %
Revpar (Registered) 380 SEK -51.2 % 310 SEK -41.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (+3)
1,900 rooms (+85)
4,200 beds (+210)

Room utilization 32.6 % (-25)
Unsold rooms 1,300
Bed utilization 41.9 % (-27)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrköping + keyword"

Google searches for "norrköping" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.65/10 (-0.39).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

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