Norrtälje
Accommodation and Travel Stats

December 2019

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Norrtälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,800
7 %
icon: sweden 14,300
11 %
icon: foreign 500
46 %
Visitors icon
Visitors
icon: star 9,000
7 %
icon: sweden 8,600
13 %
icon: foreign 350
51 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.7 mill. SEK
10 %
Average prices:
Night
452.60 SEK
87.40 SEK
Room
1,138.80 SEK
29.70 SEK
RevPAR
396.50 SEK
30.50 SEK
Capacity icon
Capacity
icon: establishment 24
4 %
icon: room 690
5 %
icon: bed 1,500
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased seven percent

In December 2019, 14,800 bed nights were recorded in Norrtälje (+6.8 %), of which 14,300 nights were spent by domestic visitors and 500 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 46 percent. In total, bed nights increased seven percent from last year's December.

3,500 rooms (+3.0 %) were booked by leisure visitors and 2,400 rooms (-20.9 %) by business visitors.

Between January and December, 324,000 bed nights (+10.2 %) were recorded for domestic visitors and 24,400 (-22.2 %) for foreigners in Norrtälje, in total 349,000 (+7.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Norrtälje out of total bed nights was 0.4 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

9,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Norrtälje on average 1.7 nights (-0.03) and foreigners 1.4 nights (+0.14).

Ferry arrivals from different harbors

Accommodation sales 6.7 million SEK

Registered accommodation sales in December were 6.7 million SEK (-784,000).

Registered January-December sales were 133.8 million SEK and they increased 27.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK -2.5 % 1,300 SEK -4.6 %
Bed Night (Registered) 450 SEK -16.2 %  380 SEK 17.3 % 
Revpar (Registered) 400 SEK -7.1 % 530 SEK -4.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (-1)
690 rooms (+32)
1,500 beds (-51)

Room utilization 34.8 % (-1.7)
Unsold rooms 450
Bed utilization 38.4 % (+5.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrtälje + keyword"

Google searches for "norrtälje" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.25/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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