Norrtälje
Accommodation and Travel Stats

March 2020

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Norrtälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,100
15 %
icon: sweden 13,600
14 %
icon: foreign 470
43 %
Visitors icon
Visitors
icon: star 7,100
23 %
icon: sweden 6,900
21 %
icon: foreign 200
52 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.0 mill. SEK
32 %
Average prices:
Night
354.60 SEK
84.70 SEK
Room
1,060.80 SEK
105.90 SEK
RevPAR
308.70 SEK
39.90 SEK
Capacity icon
Capacity
icon: establishment 24
8 %
icon: room 670
6 %
icon: bed 1,500
7 %
utilization icon
Utilization
icon: room 0.29
3 %
icon: bed 0.38
6 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

14,100 registered bed nights

In March 2020, 14,100 bed nights were recorded in Norrtälje (-15.5 %), of which 13,600 nights were spent by domestic visitors and 470 nights by foreigners. Domestic bed nights decreased 14 percent and foreign bed nights decreased 43 percent. In total, bed nights decreased 15 percent from last year's March.

2,200 rooms (-28.2 %) were booked by leisure visitors and 2,500 rooms (-21.8 %) by business visitors.

Between January and March, 45,700 bed nights (-3.8 %) were recorded for domestic visitors and 1,600 (+13.0 %) for foreigners in Norrtälje, in total 47,300 (-3.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Norrtälje out of total bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

7,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Norrtälje on average 2.0 nights (+0.17) and foreigners 2.3 nights (+0.39).

Ferry arrivals from different harbors

Accommodation sales 5.0 million SEK

Registered accommodation sales in March were 5.0 million SEK (-2.3 million).

Registered January-March sales were 19.5 million SEK and they decreased 4.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -9.1 % 1,100 SEK -6.3 %
Bed Night (Registered) 350 SEK -19.3 % 410 SEK -16.8 %
Revpar (Registered) 310 SEK -11.5 % 370 SEK -11.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (-2)
670 rooms (-42)
1,500 beds (-103)

Room utilization 29.1 % (-0.78)
Unsold rooms 480
Bed utilization 37.7 % (+2.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrtälje + keyword"

Google searches for "norrtälje" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.5/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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