Norrtälje
Accommodation and Travel Stats

September 2019

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Norrtälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,100
12 %
icon: sweden 26,400
14 %
icon: foreign 1,700
8 %
Top 3:
Germany
640
42 %
Finland
145
38 %
Denmark
114
111 %
Visitors icon
Visitors
icon: star 17,600
16 %
icon: sweden 16,700
19 %
icon: foreign 920
22 %
Accommodation Sales icon
Accommodation Sales
icon: star 13.9 mill. SEK
19 %
Average prices:
Night
495.80 SEK
27.80 SEK
Room
1,314.10 SEK
41.80 SEK
RevPAR
657.70 SEK
18.90 SEK
Capacity icon
Capacity
icon: establishment 31
0 %
icon: room 760
13 %
icon: bed 1,700
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In September 2019, 28,100 bed nights were recorded in Norrtälje (+12.2 %), of which 26,400 nights were spent by domestic visitors and 1,700 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights decreased eight percent. In total, bed nights increased 12 percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (640 nights).

3,900 rooms (+5.7 %) were booked by leisure visitors and 6,700 rooms (+21.4 %) by business visitors.

Between January and September, 276,000 bed nights (+10.0 %) were recorded for domestic visitors and 22,600 (-21.7 %) for foreigners in Norrtälje, in total 299,000 (+6.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Norrtälje out of total bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.1 %.

17,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Norrtälje on average 1.6 nights (-0.07) and foreigners 1.9 nights (+0.27).

Ferry arrivals from different harbors

Accommodation sales 13.9 million SEK

Registered accommodation sales in September were 13.9 million SEK (+2.2 million).

Registered January-September sales were 108.4 million SEK and they increased 27.6 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,300 SEK 3.3 % 1,300 SEK -5.7 %
Revpar (Registered) 660 SEK 3.0 % 550 SEK -5.1 %
Bed Night (Registered) 500 SEK 5.9 % 360 SEK 25.7 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

31 accommodation establishments (+0)
760 rooms (+86)
1,700 beds (+11)

Room utilization 50.1 % (-0.16)
Unsold rooms 380
Bed utilization 60.2 % (+4.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "norrtälje + keyword"

Google searches for "norrtälje" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.98/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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