Norrtälje
Accommodation and Travel Stats

September 2020

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Norrtälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,300
10 %
icon: sweden 24,400
8 %
icon: foreign 940
45 %
Visitors icon
Visitors
icon: star 16,200
8 %
icon: sweden 15,700
6 %
icon: foreign 470
49 %
Accommodation Sales icon
Accommodation Sales
icon: star 11.5 mill. SEK
18 %
Average prices:
Night
453.60 SEK
42.20 SEK
Room
1,211.10 SEK
102.90 SEK
RevPAR
538.30 SEK
119.40 SEK
Capacity icon
Capacity
icon: establishment 33
6 %
icon: room 790
4 %
icon: bed 1,800
6 %
utilization icon
Utilization
icon: room 44 %
11 %
icon: bed 53 %
12 %

25,300 registered bed nights

In September 2020, 25,300 registered bed nights were recorded in Norrtälje (-10.0 %), of which 24,400 nights were spent by domestic visitors and 940 nights by foreigners. Registered domestic bed nights decreased eight percent and registered foreign bed nights decreased 45 percent. In total, registered bed nights decreased 10 percent from last year's September.

5,300 rooms (+34.8 %) were booked by leisure visitors and 4,200 rooms (-37.5 %) by business visitors.

Between January and September, 272,000 registered bed nights (-1.5 %) were recorded for domestic visitors and 8,700 (-61.5 %) for foreigners in Norrtälje, in total 281,000 (-6.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.2 %.

16,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Norrtälje on average 1.6 nights (-0.03) and foreigners 2.0 nights (+0.13).

Ferry arrivals from different harbors

Accommodation sales 11.5 million SEK

Registered accommodation sales in September were 11.5 million SEK (-2.5 million).

Registered January-September sales were 88.1 million SEK and they decreased 20.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,200 SEK -7.8 % 1,200 SEK -3.1 %
Revpar (Registered) 540 SEK -18.2 % 480 SEK -13.7 %
Bed Night (Registered) 450 SEK -8.5 % 310 SEK -13.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

33 accommodation establishments (+2)
790 rooms (+32)
1,800 beds (+99)

Room utilization 44.5 % (-5.6)
Unsold rooms 440
Bed utilization 53.2 % (-7.0)

Registered room utilization for establishments

Global Google searches for "norrtälje + keyword"

Google searches for "norrtälje" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.04/10 (-0.94).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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