Norrtälje
Accommodation and Travel Stats

September 2021

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Norrtälje: Tourism in a nutshell

icon: star 28,100
11 %
icon: sweden 25,900
6 %
icon: foreign 2,200
135 %
icon: star 18,900
17 %
icon: sweden 17,700
13 %
icon: foreign 1,100
139 %
icon: star 15.2 mill. SEK
32 %
Average prices:
Night
541.60 SEK
87.90 SEK
Room
1,372.20 SEK
161.10 SEK
RevPAR
660.00 SEK
121.70 SEK
icon: establishment 34
3 %
icon: room 820
5 %
icon: bed 1,800
3 %
icon: room 48 %
8 %
icon: bed 55 %
4 %

Registered bed nights increased 11 percent

In September 2021, 28,100 registered bed nights were recorded in Norrtälje (+10.8 %), of which 25,900 nights were spent by domestic visitors and 2,200 nights by foreigners. Registered domestic bed nights increased six percent and registered foreign bed nights increased 135 percent. In total, registered bed nights increased 11 percent from last year's September.

5,800 rooms (+8.7 %) were booked by leisure visitors and 5,300 rooms (+27.0 %) by business visitors.

Between January and September, 304,000 registered bed nights (+11.9 %) were recorded for domestic visitors and 16,600 (+90.8 %) for foreigners in Norrtälje, in total 321,000 (+14.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

18,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 17 percent compared to earlier year. Of all registered arrivals, 94.1 percent were domestic, and 5.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Norrtälje on average 1.5 nights (-0.09) and foreigners 2.0 nights (-0.03).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 15.2 million SEK

Registered accommodation sales in September were 15.2 million SEK (+3.7 million).

Registered January-September sales were 106.5 million SEK and they increased 18.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 1,400 SEK 13.3 % 1,300 SEK 5.1 %
Revpar (Registered) 660 SEK 22.6 % 570 SEK 19.2 %
Bed Night (Registered) 540 SEK 19.4 % 330 SEK 5.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (+1)
820 rooms (+36)
1,800 beds (+57)

Room utilization 48.1 % (+3.6)
Unsold rooms 430
Bed utilization 55.4 % (+2.2)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.01/10 (-0.03).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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