Norrtälje
Accommodation and Travel Stats

May 2020

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Norrtälje: Tourism in a nutshell

Registered Accommodation
icon: star 25,900
22 %
icon: sweden 25,400
20 %
icon: foreign 480
66 %
Top 3 (Reg.):
United Kingdom
188
127 %
India
39
50 %
Germany
35
93 %
Registered Accommodation
icon: star 12,100
33 %
icon: sweden 11,800
32 %
icon: foreign 250
67 %
Registered Accommodation
icon: star 5.9 mill. SEK
50 %
Average prices:
Night
226.10 SEK
124.90 SEK
Room
1,176.20 SEK
80.80 SEK
RevPAR
361.70 SEK
190.00 SEK
Registered Accommodation
icon: establishment 30
6 %
icon: room 690
4 %
icon: bed 1,400
5 %
Registered Accommodation
icon: room 31 %
30 %
icon: bed 72 %
1 %
Registered Accommodation
icon: star 2.1
17 %
icon: sweden 2.1
17 %
icon: foreign 1.9
5 %

Paid bed nights

25,900 registered bed nights

In May 2020, 25,900 registered bed nights were recorded in Norrtälje (-22.0 %), of which 25,400 nights were spent by domestic visitors and 480 nights by foreigners. Registered domestic bed nights decreased 20 percent and registered foreign bed nights decreased 66 percent. In total, registered bed nights decreased 22 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from United Kingdom (188 nights).

3,400 rooms (-28.7 %) were booked by leisure visitors and 1,600 rooms (-64.7 %) by business visitors.

Between January and May, 86,000 registered bed nights (-13.6 %) were recorded for domestic visitors and 2,300 (-29.0 %) for foreigners in Norrtälje, in total 88,300 (-14.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 2.2 million registered bed nights (-58.0 %) were recorded in the whole country, of which 2.1 million nights (-49.2 %) were spent by domestic visitors and 176,000 nights (-86.2 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 1.2 % (+0.5 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.3 %.

Length of stay increased 17 percent in registered accommodation

Length of stay in registered accommodation increased 17 percent compared to earlier year. In Norrtälje, length of stay in May was on average 2.1 nights and in Sweden 2.4 nights (+30.7 %).

During May, domestic visitors stayed in registered accommodation in Norrtälje on average 2.1 nights (+0.7 %) and foreigners 1.9 nights (-0.0 %).

12,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Norrtälje on average 2.1 nights (+0.32) and foreigners 1.9 nights (+0.09).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 5.9 million crowns

Registered accommodation sales in May were 5.9 million crowns (-5.8 million).

Registered January-May sales were 27.4 million crowns and they decreased 12.3 million crowns from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 1,200 SEK -6.4 % 1,100 SEK -4.9 %
Revpar (Registered) 360 SEK -34.4 % 350 SEK -20.7 %
Bed Night (Registered) 230 SEK -35.6 % 310 SEK -19.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

30 accommodation establishments (-2)
690 rooms (-28)
1,400 beds (-70)

Room utilization 30.8 % (-13)
Unsold rooms 480
Bed utilization 71.7 % (-0.58)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Visit Stockholm

More information available at the dashboard

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