Norrtälje
Accommodation and Travel Stats

October 2020

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Norrtälje: Tourism in a nutshell

Registered Accommodation
icon: star 23,800
31 %
icon: sweden 23,200
34 %
icon: foreign 600
32 %
Non-registered Accommodation
icon: star 4,600
27 %
Top 3 (Reg.):
United Kingdom
93
6 %
Germany
68
19 %
Finland
41
64 %
Registered Accommodation
icon: star 13,800
29 %
icon: sweden 13,600
33 %
icon: foreign 240
47 %
Non-registered Accommodation
icon: star 1,100
27 %
Registered Accommodation
icon: star 9.9 mill. SEK
18 %
Average prices:
Night
415.50 SEK
37.70 SEK
Room
1,114.40 SEK
30.80 SEK
RevPAR
480.50 SEK
40.60 SEK
Non-registered Accommodation
icon: star 1.3 mill. SEK
18 %
Average prices:
Adr
1,225.10 SEK
99.80 SEK
RevPAR
318.60 SEK
8.20 SEK
Registered Accommodation
icon: establishment 28
4 %
icon: room 680
10 %
icon: bed 1,400
15 %
Non-registered Accommodation
icon: establishment 300
5 %
icon: room 760
10 %
Registered Accommodation
icon: room 43 %
12 %
icon: bed 53 %
21 %
Non-registered Accommodation
icon: entire place 26 %
6 %
Registered Accommodation
icon: star 1.7
1 %
icon: sweden 1.7
1 %
icon: foreign 2.5
29 %

Paid bed nights

Registered bed nights increased 31 percent

In October 2020, 23,800 registered bed nights were recorded in Norrtälje (+30.5 %), of which 23,200 nights were spent by domestic visitors and 600 nights by foreigners. Registered domestic bed nights increased 34 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights increased 31 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from United Kingdom (93 nights).

4,800 rooms (+38.0 %) were booked by leisure visitors and 4,000 rooms (+8.8 %) by business visitors.

Between January and October, 295,000 registered bed nights (+0.6 %) were recorded for domestic visitors and 9,300 (-60.4 %) for foreigners in Norrtälje, in total 304,000 (-3.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 3.1 million registered bed nights (-23.5 %) were recorded in the whole country, of which 2.7 million nights (-15.1 %) were spent by domestic visitors and 450,000 nights (-51.9 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 0.8 % (+0.3 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.1 %.

Length of stay increased one percent in registered accommodation

Length of stay in registered accommodation increased one percent compared to earlier year. In Norrtälje, length of stay in October was on average 1.7 nights and in Sweden 2.0 nights (+7.5 %).

During October, domestic visitors stayed in registered accommodation in Norrtälje on average 1.7 nights (-0.4 %) and foreigners 2.5 nights (+5.3 %).

13,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 29 percent compared to earlier year. Of all registered arrivals, 98.2 percent were domestic, and 1.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Norrtälje on average 1.7 nights (+0.01) and foreigners 2.5 nights (+0.56).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 1,200 SEK 8.9 % 1,400 SEK 1.8 %
Adr (Registered) 1,100 SEK -2.7 % 1,200 SEK -2.4 %
Revpar (Registered) 480 SEK 9.2 % 470 SEK -10.3 %
Bed Night (Registered) 420 SEK -8.3 % 290 SEK -11.2 %
Revpar (Non-Registered) 320 SEK 2.6 % 560 SEK -15.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (+1)
680 rooms (+62)
1,400 beds (+180)

Room utilization 43.1 % (+4.7)
Unsold rooms 390
Bed utilization 52.6 % (+9.0)

Airbnb and Vrbo

300 accommodation establishments (-16)
280 apartments (-11)
760 rooms (-86)

Apartment utilization 26.0 % (-1.6)
Unsold apartments 210

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Sweden, Visit Stockholm

More information available at the dashboard

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