Norrtälje
Accommodation and Travel Stats

January 2022

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Norrtälje: Tourism in a nutshell

Registered Accommodation
icon: star 17,400
3 %
icon: sweden 16,900
3 %
icon: foreign 460
16 %
Non-registered Accommodation
icon: star 5,200
33 %
Registered Accommodation
icon: star 9,400
15 %
icon: sweden 9,300
16 %
icon: foreign 134
6 %
Non-registered Accommodation
icon: star 1,300
33 %
Registered Accommodation
icon: star 6.4 mill. SEK
39 %
Average prices:
Night
367.80 SEK
81.90 SEK
Room
1,232.30 SEK
181.10 SEK
RevPAR
382.30 SEK
73.00 SEK
Non-registered Accommodation
icon: star 2.0 mill. SEK
39 %
Average prices:
Adr
1,563.50 SEK
55.80 SEK
RevPAR
484.60 SEK
72.20 SEK
Registered Accommodation
icon: establishment 25
4 %
icon: room 610
5 %
icon: bed 1,100
4 %
Non-registered Accommodation
icon: establishment 270
1 %
icon: room 750
3 %
Registered Accommodation
icon: room 31 %
5 %
icon: bed 49 %
2 %
Non-registered Accommodation
icon: entire place 31 %
13 %
Registered Accommodation
icon: star 1.8
11 %
icon: sweden 1.8
11 %
icon: foreign 3.5
21 %

Paid bed nights

Registered bed nights increased three percent

In January 2022, 17,400 registered bed nights were recorded in Norrtälje (+2.8 %), of which 16,900 nights were spent by domestic visitors and 460 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights decreased 16 percent. In total, registered bed nights increased three percent from last year's January.

2,000 rooms (-38.5 %) were booked by leisure visitors and 3,100 rooms (+146.2 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 2.3 million registered bed nights (+4.9 %) were recorded in the whole country, of which 1.9 million nights (-4.7 %) were spent by domestic visitors and 399,000 nights (+105.1 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.1 %.

Length of stay was 1.8 nights in registered accommodation

Length of stay in registered accommodation decreased 11 percent compared to earlier year. In Norrtälje, length of stay in January was on average 1.8 nights and in Sweden 2.1 nights (-36.1 %).

During January, domestic visitors stayed in registered accommodation in Norrtälje on average 1.8 nights and foreigners 3.5 nights .

9,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Norrtälje on average 1.8 nights (-0.22) and foreigners 3.5 nights (-0.93).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
January 2022
Amount
Change
Adr (Non-Registered) 1,600 SEK 3.7 %
Adr (Registered) 1,200 SEK 17.2 %
Revpar (Non-Registered) 480 SEK 17.5 %
Revpar (Registered) 380 SEK 23.6 %
Bed Night (Registered) 370 SEK 28.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
610 rooms (+31)
1,100 beds (+42)

Room utilization 31.0 % (+1.6)
Unsold rooms 420
Bed utilization 48.9 % (+0.92)

Airbnb and Vrbo

270 accommodation establishments (-4)
260 apartments (+4)
750 rooms (+22)

Apartment utilization 31.0 % (+3.6)
Unsold apartments 183

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Sweden, Visit Stockholm

More information available at the dashboard

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