Accommodation and Travel Stats
North Ostrobothnia: Tourism in a nutshell
17,300 registered bed nights
In April 2020, 17,300 bed nights were recorded in North Ostrobothnia (-87.6 %), of which 16,400 nights were spent by domestic visitors and 830 nights by foreigners. Domestic bed nights decreased 87 percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 88 percent from last year's April.
Most foreign bed nights were recorded for travelers from Germany (360 nights).
10,400 nights (-89.9 %) were spend by leisure visitors and 6,900 nights (-81.3 %) by business visitors.
Between January and April, 357,000 bed nights (-25.4 %) were recorded for domestic visitors and 107,000 (-14.4 %) for foreigners in North Ostrobothnia, in total 465,000 (-23.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
5,200 tourists arrived to accommodation
Arrivals to registered accommodation decreased 92 percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 3.3 nights (+1.2) and foreigners 5.9 nights (+3.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 713,000 euro
Registered accommodation sales in April were 713,000 euro (-5.9 million).
Registered January-April sales were 23.2 million euro and they decreased 6.5 million euro from the previous year.
|Adr (Registered)||80 €||-22.6 %||112 €||7.1 %|
|Bed Night (Registered)||41 €||-13.7 %||50 €||1.6 %|
|Revpar (Registered)||7.3 €||-84.1 %||42 €||-16.9 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
85 accommodation establishments (-18)
3,500 rooms (-1,200)
10,500 beds (-3,100)
Room utilization 9.1 % (-35)
Unsold rooms 3,200
Bed utilization 4.7 % (-28)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "north ostrobothnia"
Global Google searches for "north ostrobothnia + keyword"
Google searches for "north ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland