North Ostrobothnia
Accommodation and Travel Stats

January 2020

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North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 140,000
16 %
icon: finland 89,200
25 %
icon: foreign 50,400
2 %
Visitors icon
Visitors
icon: star 57,800
14 %
icon: finland 44,200
17 %
icon: foreign 13,600
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.8 mill. €
20 %
Average prices:
Night
49.00 €
1.60 €
Room
103.10 €
9.70 €
RevPAR
46.80 €
8.60 €
Capacity icon
Capacity
icon: establishment 104
4 %
icon: room 4,700
2 %
icon: bed 13,200
1 %
utilization icon
Utilization
icon: room 0.45
11 %
icon: bed 0.34
15 %
Weather icon
Weather
icon: temperature -4.3 °C
7.0 °C
icon: rainfall 58 mm
36 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 16 percent

In January 2020, 140,000 bed nights were recorded in North Ostrobothnia (+15.9 %), of which 89,200 nights were spent by domestic visitors and 50,400 nights by foreigners. Domestic bed nights increased 25 percent and foreign bed nights increased two percent. In total, bed nights increased 16 percent from last year's January.

102,000 nights (+15.6 %) were spend by leisure visitors and 37,400 nights (+16.7 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 8.4 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of North Ostrobothnia out of total bed nights was 8.4 % (+0.6 percentage points), out of domestic bed nights 9.3 % and foreign bed nights 7.1 %.

57,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 76.5 percent were domestic, and 23.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 2.0 nights (+0.13) and foreigners 3.7 nights (-0.06).

Ferry arrivals from different harbors

Accommodation sales 6.8 million euro

Registered accommodation sales in January were 6.8 million euro (+1.1 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 103 € 10.4 %
Bed Night (Registered) 49 € 3.3 %
Revpar (Registered) 47 € 22.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

104 accommodation establishments (+4)
4,700 rooms (-93)
13,200 beds (-168)

Room utilization 45.4 % (+4.5)
Unsold rooms 2,500
Bed utilization 33.6 % (+4.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north ostrobothnia + keyword"

Google searches for "north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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