North Ostrobothnia
Accommodation and Travel Stats
January 2020
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North Ostrobothnia: Tourism in a nutshell
140,000
89,200
50,400
57,800
44,200
13,600
6.8 mill. €
104
4,700
13,200
0.45
0.34
-4.3 °C
58 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 16 percent
In January 2020, 140,000 bed nights were recorded in North Ostrobothnia (+15.9 %), of which 89,200 nights were spent by domestic visitors and 50,400 nights by foreigners. Domestic bed nights increased 25 percent and foreign bed nights increased two percent. In total, bed nights increased 16 percent from last year's January.
102,000 nights (+15.6 %) were spend by leisure visitors and 37,400 nights (+16.7 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
57,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 76.5 percent were domestic, and 23.5 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 2.0 nights (+0.13) and foreigners 3.7 nights (-0.06).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.8 million euro
Registered accommodation sales in January were 6.8 million euro (+1.1 million).
Average prices
|
January 2020
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 103 € | 10.4 % |
| Bed Night (Registered) | 49 € | 3.3 % |
| Revpar (Registered) | 47 € | 22.5 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
104 accommodation establishments (+4)
4,700 rooms (-93)
13,200 beds (-168)
Room utilization 45.4 % (+4.5)
Unsold rooms 2,500
Bed utilization 33.6 % (+4.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "north ostrobothnia"
Global Google searches for "north ostrobothnia + keyword"
Google searches for "north ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard