North Ostrobothnia
Accommodation and Travel Stats

March 2019

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North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 184,000
7 %
icon: finland 155,000
8 %
icon: foreign 28,300
2 %
Top 3:
Russia
6,200
11 %
Netherlands
4,400
6 %
Germany
3,600
3 %
Visitors icon
Visitors
icon: star 81,700
4 %
icon: finland 72,300
5 %
icon: foreign 9,400
3 %
Top 3:
Germany
1,300
6 %
Russia
1,200
1 %
Netherlands
1,100
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 9.2 mill.
3 %
Average prices:
Night
50.00 €
4.60 €
Room
108.90 €
4.60 €
RevPAR
60.40 €
2.60 €
Capacity icon
Capacity
icon: establishment 101
1 %
icon: room 4,600
4 %
icon: bed 13,400
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

184,000 registered bed nights

In March 2019, 184,000 bed nights were recorded in North Ostrobothnia (-6.7 %), of which 155,000 nights were spent by domestic visitors and 28,300 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights decreased two percent. In total, bed nights decreased seven percent from last year's March.

Most foreign bed nights were recorded for travelers from Russia (6,200 nights).

135,000 nights (-5.4 %) were spend by leisure visitors and 49,000 nights (-10.1 %) by business visitors.

Between January and March, 352,000 bed nights (-6.3 %) were recorded for domestic visitors and 113,000 (+2.9 %) for foreigners in North Ostrobothnia, in total 465,000 (-4.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 9.9 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of North Ostrobothnia out of total bed nights was 9.9 % (-0.5 percentage points), out of domestic bed nights 12.0 % and foreign bed nights 5.0 %.

81,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 2.1 nights (-0.07) and foreigners 3.0 nights (-0.15).

Ferry arrivals from different harbors

Accommodation sales 9.2 million euro

Registered accommodation sales in March were 9.2 million euro (+250,000).

Registered January-March sales were 23.0 million euro and they increased 1.0 million euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 109 € 4.4 % 103 € 3.9 %
Revpar (Registered) 60 € 4.5 % 53 € 6.1 %
Bed Night (Registered) 50 € 10.2 %  49 € 9.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

101 accommodation establishments (+1)
4,600 rooms (-200)
13,400 beds (-117)

Room utilization 55.5 % (+0.1)
Unsold rooms 2,100
Bed utilization 42.6 % (-3.3)

Registered room utilization

Website's user sessions by language

Sources: Statistics Finland

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