North Ostrobothnia
Accommodation and Travel Stats

May 2022

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North Ostrobothnia: Tourism in a nutshell

icon: star 97,900
34 %
icon: finland 87,600
24 %
icon: foreign 10,300
377 %
Top 3:
Germany
1,300
354 %
Poland
1,200
462 %
Sweden
870
221 %
icon: star 50,600
42 %
icon: finland 46,700
34 %
icon: foreign 3,900
440 %
Top 3:
Germany
600
601 %
Sweden
510
347 %
Denmark
320
817 %
icon: star 6.1 mill. €
72 %
Average prices:
Night
62.30 €
13.60 €
Room
105.80 €
19.00 €
RevPAR
39.30 €
16.90 €
icon: establishment 105
0 %
icon: room 4,900
1 %
icon: bed 14,000
1 %
icon: room 37 %
44 %
icon: bed 21 %
39 %

Registered bed nights increased 34 percent

In May 2022, 97,900 registered bed nights were recorded in North Ostrobothnia (+34.2 %), of which 87,600 nights were spent by domestic visitors and 10,300 nights by foreigners. Registered domestic bed nights increased 24 percent and registered foreign bed nights increased 380 percent. In total, registered bed nights increased 34 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).

57,700 nights (+27.9 %) were spend by leisure visitors and 40,200 nights (+44.4 %) by business visitors.

Between January and May, 647,000 registered bed nights (+20.0 %) were recorded for domestic visitors and 99,000 (+655.8 %) for foreigners in North Ostrobothnia, in total 746,000 (+35.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.3 percent

Total of 1.5 million registered bed nights (+82.1 %) were recorded in the whole country, of which 1.2 million nights (+57.9 %) were spent by domestic visitors and 319,000 nights (+345.0 %) by foreigners.

The market share of North Ostrobothnia out of total registered bed nights was 6.3 % (-2.3 percentage points), out of domestic bed nights 7.1 % and foreign bed nights 3.2 %.

50,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 42 percent compared to earlier year. Of all registered arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 1.9 nights (-0.15) and foreigners 2.6 nights (-0.34).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 6.1 million euro

Registered accommodation sales in May were 6.1 million euro (+2.5 million).

Registered January-May sales were 39.7 million euro and they increased 14.0 million euro from the previous year.

Average prices

= change at least 10 %
May 2022
Amount
Change jan-May 2022
Amount
Change
Adr (Registered) 106 € 21.8 % 117 € 11.9 %
Bed Night (Registered) 62 € 27.8 % 53 € 14.3 %
Revpar (Registered) 39 € 75.9 % 53 € 53.2 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

105 accommodation establishments (+0)
4,900 rooms (-40)
14,000 beds (+159)

Room utilization 37.1 % (+11)
Unsold rooms 3,100
Bed utilization 21.1 % (+5.9)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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