North Ostrobothnia
Accommodation and Travel Stats

November 2019

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North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 114,000
4 %
icon: finland 89,000
0 %
icon: foreign 24,700
17 %
Top 3:
Russia
7,500
22 %
Germany
2,100
2 %
Sweden
1,500
16 %
Visitors icon
Visitors
icon: star 54,400
6 %
icon: finland 48,700
4 %
icon: foreign 5,700
17 %
Top 3:
Russia
1,100
19 %
Sweden
680
19 %
Germany
570
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.2 mill. €
2 %
Average prices:
Night
54.70 €
3.60 €
Room
102.90 €
9.40 €
RevPAR
46.00 €
4.60 €
Capacity icon
Capacity
icon: establishment 99
2 %
icon: room 4,400
8 %
icon: bed 12,500
10 %
Weather icon
Weather
icon: temperature -3.3 °C
4.8 °C
icon: rainfall 66 mm
46 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

114,000 registered bed nights

In November 2019, 114,000 bed nights were recorded in North Ostrobothnia (-4.4 %), of which 89,000 nights were spent by domestic visitors and 24,700 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 17 percent. In total, bed nights decreased four percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (7,500 nights).

71,400 nights (+0.7 %) were spend by leisure visitors and 42,300 nights (-12.0 %) by business visitors.

Between January and November, 1.4 million bed nights (-0.3 %) were recorded for domestic visitors and 259,000 (-1.3 %) for foreigners in North Ostrobothnia, in total 1.7 million (-0.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.3 percent

Total of 1.6 million bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of North Ostrobothnia out of total bed nights was 7.3 % (-0.7 percentage points), out of domestic bed nights 8.0 % and foreign bed nights 5.4 %.

54,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 89.5 percent were domestic, and 10.5 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 1.8 nights (+0.07) and foreigners 4.3 nights (+0.04).

Ferry arrivals from different harbors

Accommodation sales 6.2 million euro

Registered accommodation sales in November were 6.2 million euro (+146,000).

Registered January-November sales were 77.3 million euro and they increased 4.2 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 103 € 10.1 %  99 € 7.7 %
Bed Night (Registered) 55 € 7.1 % 46 € 6.2 %
Revpar (Registered) 46 € 11.1 %  47 € 12.5 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

99 accommodation establishments (-2)
4,400 rooms (-380)
12,500 beds (-1,300)

Room utilization 44.7 % (+0.4)
Unsold rooms 2,500
Bed utilization 29.4 % (+1.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north ostrobothnia + keyword"

Google searches for "north ostrobothnia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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