North Ostrobothnia
Accommodation and Travel Stats

January 2019

Notice

This is a non-premium report and will only show data up to 12 months from now.

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 120,000
2 %
icon: finland 71,200
8 %
icon: foreign 49,300
9 %
Top 3:
Russia
14,300
4 %
United Kingdom
11,900
23 %
Netherlands
5,700
9 %
Visitors icon
Visitors
icon: star 50,800
2 %
icon: finland 37,700
6 %
icon: foreign 13,100
11 %
Top 3:
Russia
3,500
3 %
United Kingdom
1,800
12 %
Netherlands
1,400
20 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.7 mill.
4 %
Average prices:
Night
47.20 €
2.50 €
Room
92.50 €
2.10 €
RevPAR
37.90 €
1.20 €
Capacity icon
Capacity
icon: establishment 100
2 %
icon: room 4,800
1 %
icon: bed 13,300
0 %

Temperature

Rainfall

120,000 registered bed nights

In January 2019, 120,000 bed nights were recorded in North Ostrobothnia (-1.7 %), of which 71,200 nights were spent by domestic visitors and 49,300 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights increased nine percent. In total, bed nights decreased two percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (14,300 nights).

88,300 nights (+4.3 %) were spend by leisure visitors and 32,200 nights (-15.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 7.8 percent

Total of 1.5 million bed nights (+1.1 %) were recorded in the whole country, of which 869,000 nights (+1.5 %) were spent by domestic visitors and 675,000 nights (+0.6 %) by foreigners.

The market share of North Ostrobothnia out of total bed nights was 7.8 % (-0.2 percentage points), out of domestic bed nights 8.2 % and foreign bed nights 7.3 %.

50,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 74.2 percent were domestic, and 25.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 1.9 nights (-0.03) and foreigners 3.8 nights (-0.06).

Ferry arrivals from different harbors

Accommodation sales 5.7 million euro

Registered accommodation sales in January were 5.7 million euro (+206,000).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Registered) 92 € 2.3 %
Bed Night (Registered) 47 € 5.5 %
Revpar (Registered) 38 € 3.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

100 accommodation establishments (+2)
4,800 rooms (-49)
13,300 beds (+29)

Room utilization 40.9 % (+0.4)
Unsold rooms 2,800
Bed utilization 29.2 % (-0.5)

Registered room utilization

Sources: Statistics Finland

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