North Ostrobothnia
Accommodation and Travel Stats

April 2020

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North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,300
88 %
icon: finland 16,400
87 %
icon: foreign 830
93 %
Top 3:
Germany
360
68 %
Poland
95
75 %
United States
77
72 %
Visitors icon
Visitors
icon: star 5,200
92 %
icon: finland 5,000
92 %
icon: foreign 141
97 %
Top 3:
United States
52
70 %
Estonia
16
92 %
Norway
15
89 %
Accommodation Sales icon
Accommodation Sales
icon: star 713,000 €
89 %
Average prices:
Night
41.30 €
6.60 €
Room
80.20 €
23.40 €
RevPAR
7.30 €
38.70 €
Capacity icon
Capacity
icon: establishment 85
17 %
icon: room 3,500
26 %
icon: bed 10,500
23 %
utilization icon
Utilization
icon: room 0.09
79 %
icon: bed 0.05
86 %
Weather icon
Weather
icon: temperature -0.8 °C
3.0 °C
icon: rainfall 24 mm
14 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

17,300 registered bed nights

In April 2020, 17,300 bed nights were recorded in North Ostrobothnia (-87.6 %), of which 16,400 nights were spent by domestic visitors and 830 nights by foreigners. Domestic bed nights decreased 87 percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 88 percent from last year's April.

Most foreign bed nights were recorded for travelers from Germany (360 nights).

10,400 nights (-89.9 %) were spend by leisure visitors and 6,900 nights (-81.3 %) by business visitors.

Between January and April, 357,000 bed nights (-25.4 %) were recorded for domestic visitors and 107,000 (-14.4 %) for foreigners in North Ostrobothnia, in total 465,000 (-23.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 9.1 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of North Ostrobothnia out of total bed nights was 9.1 % (+0.3 percentage points), out of domestic bed nights 9.5 % and foreign bed nights 4.9 %.

5,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 92 percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 3.3 nights (+1.2) and foreigners 5.9 nights (+3.1).

Ferry arrivals from different harbors

Accommodation sales 713,000 euro

Registered accommodation sales in April were 713,000 euro (-5.9 million).

Registered January-April sales were 23.2 million euro and they decreased 6.5 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 80 € -22.6 % 112 € 7.1 %
Bed Night (Registered) 41 € -13.7 % 50 € 1.6 %
Revpar (Registered) 7.3 € -84.1 % 42 € -16.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

85 accommodation establishments (-18)
3,500 rooms (-1,200)
10,500 beds (-3,100)

Room utilization 9.1 % (-35)
Unsold rooms 3,200
Bed utilization 4.7 % (-28)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north ostrobothnia + keyword"

Google searches for "north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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