North Ostrobothnia
Accommodation and Travel Stats

June 2020

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North Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 139,000
17 %
icon: finland 134,000
12 %
icon: foreign 4,800
70 %
Visitors icon
Visitors
icon: star 77,700
22 %
icon: finland 76,000
15 %
icon: foreign 1,700
82 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.6 mill. €
32 %
Average prices:
Night
33.20 €
7.20 €
Room
90.40 €
3.60 €
RevPAR
31.80 €
10.10 €
Capacity icon
Capacity
icon: establishment 114
0 %
icon: room 4,800
6 %
icon: bed 13,700
5 %
utilization icon
Utilization
icon: room 35 %
21 %
icon: bed 25 %
21 %
Weather icon
Weather
icon: temperature 15.5 °C
2.8 °C
icon: rainfall 51 mm
17 mm

139,000 registered bed nights

In June 2020, 139,000 registered bed nights were recorded in North Ostrobothnia (-17.3 %), of which 134,000 nights were spent by domestic visitors and 4,800 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights decreased 70 percent. In total, registered bed nights decreased 17 percent from last year's June.

115,000 nights (-8.4 %) were spend by leisure visitors and 23,100 nights (-44.3 %) by business visitors.

Between January and June, 519,000 registered bed nights (-27.5 %) were recorded for domestic visitors and 113,000 (-27.9 %) for foreigners in North Ostrobothnia, in total 632,000 (-27.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 12.3 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of North Ostrobothnia out of total registered bed nights was 12.3 % (+5.0 percentage points), out of domestic bed nights 12.5 % and foreign bed nights 9.5 %.

77,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all registered arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in North Ostrobothnia on average 1.8 nights (+0.07) and foreigners 2.8 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 4.6 million euro

Registered accommodation sales in June were 4.6 million euro (-2.2 million).

Registered January-June sales were 28.9 million euro and they decreased 12.7 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 90 € -3.8 % 106 € 5.0 %
Bed Night (Registered) 33 € -17.9 % 46 € -4.1 %
Revpar (Registered) 32 € -24.1 % 37 € -21.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

114 accommodation establishments (+0)
4,800 rooms (-330)
13,700 beds (-660)

Room utilization 35.2 % (-9.4)
Unsold rooms 3,100
Bed utilization 24.6 % (-6.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "north ostrobothnia + keyword"

Google searches for "north ostrobothnia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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